How to Embed a Survey In Outlook Email: 7 Easy Steps

Mariya Postelnyak

Employee Feedback

Regular employee surveys are essential emfor staying in touch with employee needs while keeping staff engaged. In this post, we’ll look at how you can embed a survey in Outlook email and save up to 4 hours a week on your employee communications.

Employee surveys are a one-stop-shop for internal communications professionals. They’re handy for everything from planning company socials to gathering timely feedback on employee engagement and satisfaction.

Chances are, you already rely on Outlook for a large chunk of your office tasks. So being able to embed your employee surveys into your Outlook email would save you hours in the day. That’s time you can use towards acting on staff feedback in a meaningful way. With ContactMonkey’s all-in-one internal communications software, you can embed surveys into Outlook in six simple steps. We break them down below. 

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What Types of Surveys Can You Embed In Outlook Email?

There are many types of employee surveys that you can embed straight into your Outlook email. The key is to use an Outlook-compatible internal communications tool.

Some go-to employee surveys you can build with ContactMonkey include:

  • Employee onboarding survey: stay on track with your new employee’s progress in the first weeks and determine what support and resources they need.
  • Professional development survey: see how employees perceive their career trajectory at your company and what resources you can offer to help them reach their goals.
  • Change management survey: whether it’s a new office software or plans for a company merger, change management surveys let you learn how employees feel about a company change and gauge concerns and are an essential component of your change management communications.

For a complete list of different employee surveys and how you can use them, check out our post, 15 types of employee surveys you need to know about.

With ContactMonkey, you can create pulse surveys—quick, simple surveys focused around a single question—in a variety of styles. Then, easily embed them into an Outlook email. 

Once you decide on the type of survey you want to make, simply select the survey style that best suits your goals from a menu of options. Then, use the drag-and-drop tool to add it into your Outlook-compatible HTML email template—which helps you avoid encountering Outlook rendering issues

You can choose between:

Dichotomous scales

Surveys using this question style offer two possible answers. They include yes/no, agree/disagree and true/false responses among others. These are great for short, routine surveys such as those focused on employee engagement.

Likert scales

Likert Scale-style questions commonly offer five options on a scale. They’re used to determine the strength or intensity of an attitude. With ContactMonkey’s Likert scale surveys, employees can respond using star ratings and emoji reactions.


What is eNPS? Employee Net Promoter Score is typically used to check employee engagement and satisfaction levels. The goal is to see how many of your employees are brand promoters. The method: asking employees whether they would recommend your company as a great place to work. eNPS surveys consist of a single scale rating question such as: 

Image of an visual explanation of employee net promoter scores (eNPS).

Anonymous comments

If you want to discuss a sensitive topic with employees and ensure they feel comfortable giving honest, in-depth feedback, anonymous comments are a great employee newsletter idea. With ContactMonkey, you can add an anonymous comments option to any type of survey. All you have to do is switch  ‘On’ the comments button on the top corner of your ContactMonkey email template builder when embedding your survey. 

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Why use Outlook to Embed Your Employee Surveys?

A big misconception about employee surveys is that they need to be long and tedious endeavours. Employee surveys don’t need to be an office chore.

By using a tool that lets you embed employee surveys right into Outlook, you can streamline the feedback process. You’ll also be leveraging the tool your staff already rely on the most—their employee email.

Your internal communications team will be able to quickly and easily add surveys into employee emails, making it part of the workplace routine. Meanwhile, employees will be more inclined to take the time to respond when surveys are quick and easily accessible.

With ContactMonkey’s Outlook-compatible internal communications tool, you can easily collect effective employee feedback. You’ll be able to embed office surveys right into your Outlook emails, access some pretty cool Outlook hacks, and a few extra perks:

Detailed analytics

When you embed your surveys into an outlook email and send from ContactMonkey, you’ll be able to track email metrics beyond just your survey responses. You’ll see email opens, click-through-rates, the location your surveys were opened and even in which departments. In addition, you’ll be able to analyze individual and overall campaign results to see your most engaged employees. 

Survey scheduling

By embedding your surveys into outlook, you’ll be able to schedule surveys just as you would your emails. Not only that. Using your email analytics, you’ll also be able to see when employees are most responsive to your surveys. That way you can schedule them accordingly and optimize response rates. Not sure when it’s best to send employee surveys in your industry? Check out our internal email benchmark report where we analyzed email metrics across 18 industries.

Comparing survey results over time

Using your campaign dashboard, you can visualize your employee survey results. Then, use the compare campaign feature to see trends and patterns in your survey results over time. That way, you can act on your feedback in a more informed manner.

Screenshot of ContactMonkey's Reporting feature where users can compare different email campaigns.

ContactMonkey offers you a variety of tools you can use to compare your email survey results. Our reporting feature lets you compare multiple email campaigns to see how they performend, which can help you optimize your employee surveys. You can then create reports for leadership to show how representative your surveys are of your total workforce.

Best way to build engaging employee newsletters

How to Embed a Survey In Outlook Email: 7 Easy Steps

With embedded pulse surveys, ContactMonkey lets you transform your Outlook newsletter into a two-way feedback stream. Once you install your ContactMonkey add-in for Outlook, kick off your pulse survey strategy and follow the six simple steps below to embed your employee surveys.

1. Choose a pre-made email template or build your own

Get started with a free 14-day trial of ContactMonkey, Log into the ContactMonkey template builder, and click the ‘Templates’ tab in the top menu ribbon. Choose from one of the dozens of pre-made employee newsletter templates and customizable surveys or click ‘Start from scratch’ to build your own template.

2. Pick your template elements

Use the email template builder to navigate through the different responsive email template elements you can include in your email. Once you’re ready to add your feedback features, click the ‘Surveys’ or ‘ENPS’ tile from the email builder.

Your email design layout can make a big difference on how your employees engage with your email, so it’s best to choose a layout that is proven to drive email engagement. Using ContactMonkey’s click maps feature, you can view how your employees engage with your emails in order to optimize your email design and put important information where your employees are most likely to see it:

Screenshot of ContactMonkey's click maps feature.

3. Choose your survey style and complete your email template

Choose your preferred survey style from the available options and simply drag and drop your selection into the template builder.

You can select from star ratings, emoji reactions, yes/no, thumbs up/down, and more. You’ll also be able to add eNPS surveys using the eNPS option next to the surveys button.

Not sure how to start your email? ContactMonkey has you covered. Using our OpenAI integration, you can generate text for your emails based on prompts you provide:

Screenshot of ContactMonkey's OpenAI integration generating text for an email.

4. Open Outlook and begin creating a new message

Once you’ve designed your email template to your liking, simply open your Outlook inbox and click the “new email” tab on the left-hand corner to begin creating a new message. In the Outlook ribbon you’ll see the “ContactMonkey” icon.

5. Access your ContactMonkey template in Outlook email

Once you click the ContactMonkey icon a sidebar  will appear to the right of your screen and you’ll have full access to your saved ContactMonkey templates. Use the search filter to conveniently find templates by name and categories such as “created by me” or “created by anyone.” Click on your chosen template to insert it into your compose window. 

6. Create a custom distribution list

For larger companies, not every survey will be relevant to every employee. In cases like these, it’s useful to use custom distribution lists to reduce the amount of irrelevant emails your employees receive.

However, it can be difficult to create your own distribution lists as companies often require IT departments to manage distribution lists. But using ContactMonkey’s List Management feature, you have the power to create your own distribution lists whenever you need them:

ContactMonkey's list management feature.

ContactMonkey’s List Management syncs with your Human Resource Information Systems (HRIS) like Workday, ADP, and SDP as well as Azure Active Directory so you won’t need to manually update your lists.

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7. Send and track your survey

Now you’re ready to send! Hit the ‘Send and track’ button to send off your message to your Outlook distribution list or do a test send first. If you’re using Azure Active Directory or Workday you can also sync ContactMonkey and create segmented lists right within ContactMonkey. This is great for internal communications teams who don’t have access to their lists and need to rely on IT for updating distribution lists!

After sending

With the ‘track’ feature you’ll be able to get detailed email analytics.  You can find them all in your ContactMonkey dashboard, including:

  • Survey responses and comments
  • Number of opens
  • Number of clicks
  • Reader location and department
  • Reading time
  • Device used for viewing your email

These metrics can give you a complete picture of your internal communications engagement, and help highlight weak points that could be remedied with things like remote teams communication tools or other employee-supporting solutions.

If your organization has internal or external regulations around email privacy, try using ContactMonkey’s anonymous email tracking to gather email metrics while maintaining your employees’ privacy.

Check out our blog to learn the latest internal email trends and stay up to speed on the future of email.

Key Takeaways Embedding Surveys in Outlook

By embedding employee surveys into Outlook, you get the employee feedback you need alongside detailed analytics to improve future surveys. Combined with email newsletter best practices, you’ll also encourage more employee feedback by making the survey process simple and streamlined.

With ContactMonkey, you’ll save hours on building and sending employee surveys. By simplifying the feedback process, ContactMonkey lets you focus on taking action and showing employees the value of their input. Start your free trial now!