Employee Feedback

How To Collect Employee Feedback



By Alex Cleary


Learn how to collect employee feedback easily and efficiently. Turn your employee newsletters into two-way communication channels with ContactMonkey’s emoji reactions, pulse surveys, and anonymous employee feedback.

Your internal communications can do so much more than convey information. Employee feedback increases employee engagement, which is proven to increase productivity and drive growth.

With ContactMonkey, you have the power of pulse surveys, emoji reactions, anonymous comments, eNPS, and more to easily collect employee feedback. You can even track how your employees engage with your internal communications.

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What Is Employee Feedback?

Employee feedback is any information that your employees choose to share with you about themselves or your business. Whether shared directly to leadership, via survey, during a meeting or townhall, or any other instance employee feedback can tell you a lot about how your employees feel about your company.

Employee feedback can elicit all kinds of information. Employees may have ideas on how to improve processes at your company; they might have suggestions on how they prefer to work. Ultimately, you’ll only learn what feedback your employees have to share by making efforts to collect it.

Why is employee feedback important?

The benefits of collecting employee feedback are immense. Beyond the ideas and information they may share with you, employees who can freely share their thoughts and opinions are more likely to feel comfortable at your business. If your employees feel that their input matters and impacts the outcomes of their work, they’re more likely to have increased engagement with their day-to-day tasks.

Think of collecting employee feedback as having a triple benefit for your business. Your employees get to share their opinions and influence decisions that affect their work, you get to collect ideas which can innovate and improve your business, and employee  feedback in general is a great indicator of overall employee engagement and productivity. These are just some of many reasons why employee engagement is important.

How To Collect Different Types of Employee Feedback

Collecting employee feedback using your internal communications has cascading benefits. Emoji reactions, pulse surveys, and comments can spice up the look of your newsletter, but also provide you feedback about your newsletter to inform future company newsletter ideas.

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Quickly gather qualitative and quantitative data from your employees on any number of topics. Did employees find the last meeting useful? Do they have suggestions for the next company team building exercise?

With ContactMonkey, you can send responsive emails that provide you with valuable data and make your employees feel engaged with your email newsletters.

Want to know what a pulse survey actually looks like? Here is an example of a simple but useful employee survey template available within ContactMonkey:

Screenshot of employee wellness survey template created using ContactMonkey's email template builder.

What’s even better, all of the data and metrics you collect from your employee newsletters can be easily accessed and analyzed from your campaign dashboard. You’ll be able to see results from emoji reactions and any employee comments all in one place. Here’s an employee feedback example:

Screenshot of pulse survey results viewed within ContactMonkey's email analytics dashboard.

How To Collect Employee Feedback

There are various ways to collect employee feedback depending on the type of information you’d like to collect. Let’s examine some of the most effective employee feedback collection methods you can try at your business.

Anonymous employee comments

With employee comments, you can continue to collect feedback from employees by allowing them to provide anonymous employee feedback within your internal newsletters.

By simply enabling the “Comments” feature within ContactMonkey’s email template builder, your employees will have the option to leave a written response to any question you ask via your newsletter:

Screenshot of anonymous employee comment box inserted into an email using ContactMonkey's email template builder.

Use your employees’ comments to learn what’s important to them or how they feel about your newsletter content. They will be more enthusiastic about checking your newsletter if they know:

  1. It contains information that is relevant and important to them; and
  2. They have the ability to provide input on the content they’re receiving

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Emoji reactions and like buttons

With emoji reactions, your internal communications team can now constantly gather positive employee feedback in a seamless way.

Your employees are already liking content on all the social media platforms they use on their own time.  By adding “like” buttons to your own internal emails and employee newsletters, you’ll be able to engage your employees with your content and actually learn what they like. With ContactMonkey’s email template builder, you have a wide range of feedback options you can include in your internal emails:

Screenshot of survey options within ContactMonkey's email template builder.

Pulse surveys

Pulse surveys are pretty much the same as employee surveys but the pulse survey questions on an employee pulse survey are short, quick, and specific. Responses to pulse survey questions are given using a fixed measurement scale.

For example, you can ask employees to give their answers in the form of a rating, between 1-5, with one indicating “strongly agree” and 5 indicating “strongly disagree.”

Screenshot of employee pulse surveys inserted into an email newsletter using ContactMonkey's email template builder.

Because pulse surveys use a fixed measurement scale, you can easily measure your responses by attaching numbers to them.

Employees are busy and don’t have time to answer long questions; it’s, therefore, best to give them the option to simply rate their answers instead of asking them to write long answers. With ContactMonkey, engaging your employees with your internal communications is super easy.

Not sure what questions to include in your pulse surveys? Try using ContactMonkey’s OpenAI ChatGPT integration to get new ideas for your survey questions. Simply write a prompt describing what you’d like to learn, generate and choose the best questions, and edit them according to your audience.

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Track Your Employee Feedback

Now that you know the different ways you can gather employee feedback using an internal newsletter, let’s get into the specifics of how to collect employee feedback data and quantify it’s benefit.

Combining employee feedback and email tracking

One of the best ways to supercharge your internal communications is to track metrics on your newsletters. Employee feedback tools like ContactMonkey allow you to measure numerous useful email metrics:

  • Email rate
  • Total link clicks
  • Recipient location
  • Read Time
  • Open device
  • Total opens
  • Click-through rate

With these metrics you can get detailed data on the performance of your internal communications you can use to boost employee engagement:

Screenshot of engagement distribution timeline within ContactMonkey's campaign overview dashboard.

If your organization adheres to internal or external regulations around email privacy, you can use ContactMonkey’s anonymous email tracking to gather email metrics while protecting your employees’ privacy.

You can combine this information with employee responses to your newsletters to get precise employee feedback. When trying out new content in your newsletter, try including a small section allowing employees to say whether or not they liked the email:

Screenshot of pulse survey inserted into the bottom of an email newsletter using ContactMonkey's email template builder.

You can use this simple feedback to hone in on what employees like about your newsletters and create more engaging content.

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Combining qualitative employee feedback with quantitative email tracking is all part of a data-based internal communications strategy. It’s much easier to keep your recipients engaged when you know exactly what they want to see!

Creating effective surveys

Using ContactMonkey’s employee feedback tools, you can collect employee feedback on countless topics beyond what they think of your newsletter.

For gathering detailed feedback, it’s useful to base your questions around a particular theme. By answering multiple questions about a subject, you will receive a better idea of how your employees really feel. Try using different emoji reactions in combination with each other:

Screenshot of employee pulse survey within an email newsletter template within ContactMonkey's email template builder.

With the information you gather using your internal communications, you can provide meaningful data to management about how employees are reacting to company initiatives or news.

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Employee Feedback Fatigue Considerations

When planning how to collect employee feedback, you should also be careful not to overwhelm your employees by constantly requesting feedback. Your collection efforts are only as good as the feedback they elicit, so be sure to be strategic when collecting employee feedback.

We recommend using an internal communications planning calendar to schedule when and how you’ll collect employee feedback. Plan your pulse surveys on a bi-weekly or monthly basis, while schedule your longer employee surveys on a quarterly or yearly basis.

Spacing out your employee feedback collection efforts will ensure that your employees won’t be struggling to think of feedback to share. And using survey email templates will also save you time creating content for your future sends.

If you need to collect feedback from a specific portion of your workforce, you can reduce the number of irrelevant emails your employees receive by using custom email lists. Custom email lists help you target employees with content that pertains to them, while keeping it from filling up other employees’ inboxes.

Using ContactMonkey’s List Management feature, you can create your own custom email lists to target your email surveys—without needing IT. Your custom email lists integrate with your Human Resource Information System (HRIS) like Workday and ADP, as well as Azure Active Directory, so they’ll update automatically as employees join and leave your organization.

Create custom email lists without IT.

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Employee Feedback is Invaluable

In addition to conveying important information to employees, internal newsletters can be used to gather both qualitative and quantitative feedback from employees and boost employee engagement.

ContactMonkey’s email template builder helps you create a responsive, great-looking newsletter that can gather feedback from your employees. Combined with ContactMonkey’s internal communications tools for email tracking, your employee newsletter can be a powerful resource for gauging and increasing employee engagement.

Simply book a free demo and we will show you how you can leverage pulse surveys, emoji reactions and internal email tracking to boost employee engagement, get instant employee feedback and prove the value of internal communications today!

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