15 Essential Employee Newsletter Content Ideas For Internal Communicators

An impactful employee newsletter keeps your team informed, engaged, and connected. Whether you’re creating an employee newsletter for the first time or looking to refresh your comms, our employee newsletter content ideas will supercharge your internal communications content strategy.

The key to a successful employee newsletter lies in a diversified employee newsletter content strategy—from company updates to personal stories. The right combination of information will captivate your audience and keep em’ coming back for more!

By providing relevant and timely staff newsletter content, employees are more easily aligned with company goals and values. A company newsletter creates a shared experience that strengthens team bonds and improves morale—the foundation of employee engagement.

Read on as we share a selection of internal company newsletter content ideas to keep your employees engaged. We’re talking employee newsletter surveys, friendly office competitions, and more. Scroll on as we reveal our favorite employee newsletter content ideas to make your communications more effective and engaging.

How Can You Get Your Employees to Read Your Newsletter?

Your employees are bombarded with information, making it all too easy for your newsletter to get lost in the shuffle. If your content isn’t relevant, engaging, or visually appealing, it’s going to get skipped over. Unclear value and dry, generic content are two of the biggest culprits.

The good news: the right content for employee newsletters will get them read.

To get your employees to read your internal newsletter, implement the following tactics for your employee newsletter content strategy:

Create compelling subject lines	Email subject lines are the first impression of your newsletter, so make them engaging and concise.
Segment your audiences	Tailor your content to different employee groups based on their roles, departments, or interests.
Implement content variety	Include different types of employee newsletter content like videos, comics, illustrations, quotes, and photography. Tip: A personal touch goes a long way!
Make it visually appealing	Use a clean, visually attractive employee newsletter design with branded email newsletter templates, images, infographics, and easy-to-read formatting.
Include interactive elements	Encourage employee engagement by incorporating interactive elements like polls, surveys, quizzes, or quick feedback options.
Use consistent timing and frequency	Consistency helps build a routine and increases the likelihood of readership.
Keep content relevant and concise	Focus on what matters most to your employees, like company news, achievements, upcoming events, and important updates.

Further reading: Check out our list of fresh employee newsletter ideas by month and fill up your content calendar for the entire year. Go deeper and read our guide to employee newsletters that covers everything you need to know. And finally, if you have not yet embraced a modern newsletter tool, you have to read our top reasons to use an internal newsletter platform to improve your internal comms.

Why Your Company Needs an Internal Newsletter

An internal newsletter serves as a central communication hub, sharing a wide range of staff newsletter content. It’s a vital tool to strengthen company culture, enhance engagement, and keep employees well-informed and motivated.

Here are the top benefits of having an internal employee newsletter:

• Improves internal communication across departments by centralizing important updates, announcements, and company news.
• Reinforces company culture by communicating core values, mission, and culture to build a strong organizational identity.
• Encourages regular employee feedback with interactive polls, suggestion boxes, and surveys.
• Saves time and resources by automating content distribution and tracking, reducing manual work.
• Provides measurable insights tracking your internal newsletter analytics to know what staff newsletter content truly resonates.
• Promotes transparency and trust by sharing company performance, strategic decisions, and key metrics.
• Supports employee development through content related to training opportunities, career development resources, and industry news.
  

Read our article on why employee newsletters are important for your business here.

Additional reading: Our staff newsletter checklist will ensure that you don’t miss any of the critical steps to creating an effective newsletter.

Do I Need Internal Newsletter Software?

In short—yes!

Using an employee newsletter tool enhances the effectiveness of your employee communications.

Managing internal communications through traditional channels like manual emails and clunky add-ons can be cumbersome and time-consuming. With internal newsletter software like ContactMonkey, your communication process is streamlined by automating the creation, distribution, measurement, and reporting of your employee newsletters.

This means less time spent on repetitive tasks and more time focusing on crafting more compelling staff newsletter content and rolling out other strategic internal communications initiatives.

With the right internal newsletter software in place, how can you come up with winning ideas for employee newsletter content? Read on as we share some of our favs.

15 Best Content Ideas for Employee Newsletter to Use in 2025

Creating fresh, engaging content for employee newsletters can be a challenge—especially when you need to communicate regularly while keeping things interesting. Here are some read-worthy employee newsletter content ideas to breathe new life into your emails.

1. Product launches and updates

Including product launches in your employee newsletter content strategy is an excellent way to keep your teams informed, aligned, and excited about company progress. This type of content not only enhances transparency but also fosters ownership and pride among employees.

Here are some ways to incorporate product launches into your employee newsletter content strategy:

Provide a video walkthrough: When introducing a new product or update, start with a clear, concise summary of what the product is, its purpose, and its potential impact on the market. A video is an engaging and high-impact way to show off features and functionality without the bulk.

Highlight employee contributions: Recognize the teams and individuals who played a key role in the development or launch of the product. This reinforces a culture of appreciation and motivates employees by showing how their work directly contributes to the company’s success.

Share key benefits and product features: Break down the product’s features and benefits in simple terms. This ensures all employees, regardless of their role or department, understand the product and communicate its value effectively.

Promote internal training opportunities: With a new product release comes the time to announce any internal training sessions, webinars, or resources available for employees to learn more about the launch.

Include customer impact stories: Share stories or case studies about how the new product is solving real-world problems for clients—providing context and meaning to the launch for employees.

2. Organizational changes

Sharing information about organizational changes through employee newsletters is a proactive way to enhance content for your employee newsletter while maintaining transparency and trust within your company. Timely and clear updates on leadership changes, departmental restructuring, new policies, or strategic shifts help prevent confusion and reassure employees about the company’s direction.

For example, imagine your company is implementing a cultural change that’s moving from a competitive, individual-focused culture to a more collaborative, team-oriented environment. You want your leadership teams to introduce regular cross-departmental meetings, open feedback sessions, and collaborative project management tools to encourage teamwork.

With the help of a robust employee newsletter content strategy, you can include tips and tricks on how to guide your employees through a new process.

3. Client success stories and testimonials

Incorporating client success stories and testimonials into your employee newsletter content strategy is a powerful way to boost morale, enhance motivation, and reinforce the impact of your employees’ work. When staff see how their efforts contribute to customer satisfaction and overall business success, it deepens their sense of purpose and pride in their roles.

Here’s an example of a client testimonials template to improve your staff newsletter content:

Newsletter Template: Client Stories and Testimonials

[Newsletter Header]

• Title: Client Success Spotlight: Real Stories from Our Customers
• Subtitle: Discover how our clients are achieving amazing results with [Your Company Name]!
• Date: [Current Date]
  

[Client Testimonial Section]

• Testimonial Header: What Our Clients Are Saying
• Testimonial Quote:
  “[Your Product/Service] transformed our approach to internal communication. The ease of use and insightful analytics have been a game-changer for our team!” — [Client’s Name, Position, Company]
• Call to Action:Want to see similar results? [Contact Us Today!]
  

[Client Story #2: Headline and Overview]

• Headline: Driving Success: [Another Client’s Name] Leverages [Your Product/Service] for Growth
• Overview:
  Learn how [Client Company Name] streamlined their communication efforts and saw a 30% increase in productivity within six months.
• Read More [Link to Full Story]

4. Job openings

Do you have new job openings available in your organization? If yes, then why not promote them in your employee newsletter? It’s a smart strategy to boost internal mobility and promotions within your company. Plus, showcasing roles to your current workforce helps you tap into talent you already have to cut down on hiring costs. You also reinforce a culture that values development and loyalty—a win-win for you and your staff.

On top of that, leverage your employees’ professional networks and offer referral incentives to find qualified candidates who align with the company culture. This encourages your current teams to engage in the hiring process, resulting in faster, more cost-efficient recruitment and higher retention rates.

With ContactMonkey, you can easily add a job openings section into your employee newsletter through your choice of drag-and-drop content block. From here, your employees can click on call-to-actions, links, or forms that lead to the roles on your company’s website.

5. Anniversaries and milestones

Recognizing anniversaries and milestones in your employee newsletter content strategy is more than just a thoughtful gesture—it humanizes the workplace. Celebrating project completions and individual achievements publicly highlights the contributions of your teams, across all departments. By highlighting your employees’ achievements and hard work, you boost workplace culture and morale, making it a more enjoyable time for everyone. So, start celebrating those special moments today to create a happier, more connected workplace.

Check out our post for more employee recognition ideas and boost your employee newsletter content.

6. Employee interests and hobbies spotlight

Do you have remote or hybrid teams? Incorporating an “Employee In Their Habitats” spotlight in the newsletter adds a unique and personal touch to internal communications, ultimately contributing to a more engaged, connected, and vibrant workplace. This also provides a window into colleagues’ lives—encouraging connection for staff who may never cross paths. Sharing these personal stories helps break down work silos, bridging the physical gap that remote or hybrid work environments create.

For instance, let’s say someone on your team loves to garden in their free time. Try including a section like this for additional employee newsletter content ideas:

7. Pulse surveys

Incorporating pulse surveys into your employee newsletters is an effective way to gather quick, real-time feedback from your workforce. These short, frequent surveys help organizations gather real-time insights from employees on specific topics, like job satisfaction or opinions on recent changes—and it’s a quick way to add content for your employee newsletter.

With an internal communications tool like ContactMonkey, create an effective pulse survey within minutes. In our email template builder, use our drag-and-drop your content with your Outlook or Gmail, and add your pulse survey questions. Choose the type of feedback you want to receive from your teams—including emoji ratings, star ratings, thumbs up or down, and more. It’s as easy as that!

8. Employee Net Promoter Score (eNPS)

Employee net promoter score is a powerful tool used by companies to measure employee loyalty and satisfaction—focusing on the internal workforce, asking a single, straightforward question:

“On a scale of 0 to 10, how likely are you to recommend this company as a place to work to your peers?”

Based on these responses, are grouped into three categories:

• Promoters (9-10): Highly satisfied and loyal employees
• Passives (7-8): Generally satisfied but not enthusiastic employees
• Detractors (0-6): Disengaged and dissatisfied employees
  

With ContactMonkey, embed your eNPS surveys in your employee emails with the click of a button. Simply drag your surveys from our survey selection in our email template builder. From there, send out your employee engagement surveys straight from your email.

Once you receive employee feedback, access all your results and comments in our internal analytics dashboard—which will be broken down by percentage of employee promoters, detractors, and passives.

Check out our article for more employee engagement best practices here.

9. Frequently asked questions (FAQs)

An FAQ section is a valuable addition to your employee newsletter that addresses questions, provides clarity on important topics, and enhances overall internal communications.

Here’s how to effectively create an FAQ section that will boost your employee newsletter content strategy:

1. Identify common employee questions: Gather questions that employees frequently ask—include company policies, upcoming events, benefits, new initiatives, and more.

2. Organize questions by category: To make the FAQ section easy to navigate, group questions into relevant categories. For example, compensation and benefits or IT and technology.
   
3. Keep answers clear and concise: Make your answers easy and straightforward. Avoid jargon or overly technical language, so anyone reading your newsletter will understand it.
   
4. Include a call-to-action for additional questions: Encourage your teams to submit questions for upcoming employee newsletters. Do this by including suggestion boxes, surveys, or a link to a form. This maintains an ongoing dialogue and ensures your FAQ section is relevant.
   

Here are some examples of FAQ questions to include for your staff newsletter content:

General Company Information:

• What are our company’s mission and core values?
• How can employees access the company intranet or internal resources?
• Who should I contact for questions about company policies?
  

Workplace Policies and Procedures:

• What is the company’s remote work policy?
• What are the protocols for workplace safety and emergency procedures?
• What is the dress code policy?
  

Employee Development and Training:

• How do I sign up for upcoming training sessions or workshops?
• What resources are available for professional development?
• How does the company support career advancement or internal mobility?
  

10. Competitor news and insights

Keeping an eye on industry trends and competitors is essential for staying ahead in the market—helping align your teams with the company’s strategic goals. Sharing this information empowers employees, especially in sales and marketing, to refine their strategies and highlight the company’s core strengths. Ultimately, you create a more agile, responsive, and confident workforce prepared to navigate and excel in a dynamic environment.

Here are some competitor updates to add to your internal company newsletter content ideas roster:

Product launches and updates	Highlight any new products or services that competitors have recently introduced. Understanding these changes helps your teams identify potential gaps in your own company.
Strategic partnerships and collaborations	Inform employees about competitor collaborations—for example, industry groups or technology providers. This reveals shifts in market positioning or strategic directions that can impact your company.
Talent or leadership changes	Report any leadership shifts that affect company strategy, culture, market approach, or influence how your organization competes.
Employee workplace and initiatives	Feature any initiatives competitors are undertaking—like diversity, equity, and inclusion (DEI), training programs, or culture changes—to help inspire internal improvements within your own organization.
Industry recognition and awards	Share news about any awards competitors have received. This indicates their strengths or areas where they are perceived as leaders—helping your teams know where your organization stands in comparison.

11. New hire showcase

Dedicating new hire content for your employee newsletter is a great way to build a friendly and open culture at your organization. It promotes employee engagement by encouraging your team members to reach out, connect, and establish relationships with new staff. Overall, it contributes to a smoother onboarding process and integration, leading to higher job satisfaction and retention.

Here are some fun employee newsletter content ideas to include for new hires in your employee newsletter:

• Basic information: Add your new hire’s name, job title, department, and a brief summary of their professional background
• Personal bio: Share a short personal biography about their interests, hobbies, or unique talents—adding a personal touch to the newsletter
• Fun facts or icebreakers: Include fun facts or lighthearted questions like their favorite books, movies, travel destinations, and more
• Professional goals or aspirations: Incorporate a piece about what your new employee hopes to achieve in their new role or their career aspirations
• Contact details: Provide their contact information like work email, internal messaging handle, or LinkedIn to encourage employees to reach out and welcome them personally
  

For more onboarding employee newsletter content ideas, check out our digital employee onboarding strategy guide here.

12. Company history and facts

Including company history and facts in your employee newsletter helps build a strong sense of identity and pride among employees by connecting them to the organization’s roots and achievements. It reinforces your company’s mission, vision, and values—reminding your staff of the bigger purpose behind their daily work.

Here are some company fun facts to add to your list of employee newsletter content ideas:

Founding story	Share a quick synopsis of how the company was founded—including who the founders are, when it started, and the inspiration behind its creation.
Company growth	Add facts about the company’s growth, like how many employees it had at the beginning compared to now, the number of offices, or locations opened.
Core values evolution	Discuss how the organization’s core values have evolved over time or have been reinforced through specific actions or initiatives.
Company firsts	Mention any “firsts” in the company’s history, like first product sold, first international sale, first employee hired, and more. These tidbits add a fun and nostalgic element to your newsletter.
Notable clients or projects	Feature stories about clients, projects, or collaborations that have shaped the company’s reputation and growth—which helps staff understand the organization’s impact in the industry.
Historical employee spotlights	Include anecdotes about long-term employees who’ve been with the company since the early days or who have contributed to its growth.

13. Corporate social responsibility (CSR)

Highlighting corporate social responsibility in your employee newsletters showcases your company’s commitment to social and environmental causes—reinforcing its values and mission. Sharing CSR initiatives also increases employee engagement, encouraging participation in volunteer opportunities and company-sponsored activities. It helps build a stronger, more connected workplace centered around shared goals and ethical practices.

Here are some examples of CSR activities to do with your teams:

• Community volunteering
• Donation drives
• Mentorship and education programs
• Diversity, equity, and inclusion workshops
• Health and wellness initiatives
  

With ContactMonkey, promote your next CSR event to your teams with the help of our event management features. Easily embed invitations and registration forms directly into your employee newsletters. From there, your staff RSVP to your events and immediately add them to their calendars. See in real-time which employees have RSVP’d to your events and if registrations are on target.

Pro tip: Not every event invitation should be sent to every employee in your organization. If you’re organizing events for specific departments, use our list management feature to create custom lists without getting IT involved.

Want to improve your newsletter? Read our list of staff newsletter best practices for some useful actionable tips and strategies.

14. Workplace fitness challenges

Including fitness challenges as part of your internal company newsletter content ideas list is a fun way to promote a culture of health and well-being within your workplace—encouraging employees to adopt healthier lifestyles. Fitness challenges promote a healthy sense of competition and camaraderie in the office, building stronger team bonds.

For example, introduce apps to help boost fitness in your organization:

• Nike Run Club
• Strava
• Stompers
• Runna
• Map My Run
• Trailforks
  

15. Training and development opportunities and resources

Including training and development resources as part of your employee newsletter content strategy employees to continuously learn and grow, enhancing their skills and career development. Sharing these resources demonstrates the company’s commitment to investing in its people, which boosts morale, job satisfaction, and employee retention.

Here are some training and development resources to strengthen your internal company newsletter content:

Workshops and webinars	Promote any upcoming workshops, webinars, or training sessions hosted by the company or industry experts.
Online courses and certifications	Provide links to online courses, certifications, or e-learning platforms that your company supports or recommends. Mention any discounts, reimbursements, or incentives available after completing the courses.
Links to internal resources	Share direct links to internal training materials, like recorded sessions, training sessions, or a learning management system (LMS) where employees can access further resources.
Participation in industry events	Announce upcoming industry conferences, networking events, or seminars and encourage employees to attend.
Employee success stories	Spotlight employees who have recently completed training programs or earned new certifications. This inspires others to take advantage of similar opportunities.
Quick learning tips or resources	Add a section with bite-sized learning tips, book recommendations, podcasts, or articles relevant to your employees’ professional development.

Additional reading: Take inspiration from these best employee newsletter examples and take your newsletter to the next level of engagement.

How ContactMonkey Helps With Your Employee Newsletter Content

Sending out fresh and exciting staff newsletter content is crucial to win over your employees. By incorporating a mix of company news, employee spotlights, industry insights, wellness tips, and fun content, you can create stafff newsletters that inform, inspire, and connect your workforce.

Remember—the key to successful content for your employee newsletter lies in its relevance, consistency, and ability to spark engagement. As you implement these newsletter content ideas, keep in mind that every organization is unique, and what works for one may not work for the other. Don’t be afraid to experiment with different types of content and formats to find what resonates best with your team.

Want to see ContactMonkey work its magic on your employee newsletter? Book a free demo and we’ll even mock up a branded newsletter for your company!