Strategy
Reactive request culture
A term coined by ContactMonkey to describe an IC team that spends most of its time responding to ad hoc requests rather than executing against a plan. This forces internal communications teams to spend up to 78% of their time on last-minute content execution, leaving just 36% for strategy development, a pattern that tends to stay locked in place when left unaddressed.
IC expert Alyssa Towns breaks down what drives this pattern and how to shift out of it in what is an internal communications brief, and why every IC team needs one.
