Audience Preview
A virtual focus group before every send
Audience Preview runs your draft through AI personas representing different employee segments — frontline workers, executives, new hires, and more — and tells you how your email will land before it goes out.
Internal communicators write for audiences
they rarely hear from directly
After a send, feedback is delayed, indirect, or never comes. Before a send, the only review comes from the same two or three colleagues who are already close to the message.
You write for employees you don’t represent
The communicator writing the message is rarely a frontline worker, a new hire, or a field technician. There is no natural mechanism for testing how a message reads to those audiences before it goes out.
Feedback only comes after the send
Every other platform in this category measures engagement after delivery. By the time you know how a message landed, it has already reached thousands of inboxes and the window to improve it is closed.
Reviewers don’t represent the full audience
Pre-send review typically involves a small group of colleagues who are already close to the message and share the communicator’s frame of reference — which is not the same frame of reference as the people who will actually receive it.
AI persona feedback
Structured feedback from the segments you’re writing for
Select the employee segments your email will reach — frontline workers, field teams, executives, new hires, remote employees — and Audience Preview returns structured feedback on how each group is likely to receive the message.
- Clarity: does each audience understand the message?
- Tone: does it feel right for people in that role?
- Relevance: does the content connect to their day-to-day?
- CTA: is the ask obvious and easy to act on?
Feedback results
See what resonates — and what doesn’t — before you send
Each persona returns a scored assessment across clarity, tone, relevance, and CTA, along with specific observations explaining the score. You see exactly where the message is working and where it needs adjustment, while there is still time to make changes.
- Per-persona scores across all four feedback dimensions
- Specific, actionable notes explaining each result
- Side-by-side view of how different segments read the same message
- Re-run after edits to see whether the changes helped
A focus group that’s always available, doesn’t require scheduling
Structured feedback in minutes, from inside the ContactMonkey editor.
Write your draft
Draft your internal communication in ContactMonkey’s editor as you normally would, then open Audience Preview from the toolbar when you’re ready for feedback.
Select your personas
Choose one to three employee segments from the persona library — frontline workers, executives, new hires, remote employees, field teams, or others — based on who will receive the email.
Add your send goal
Enter a brief description of what you want the email to accomplish. Audience Preview uses this context to evaluate how well your draft achieves its purpose for each audience.
Review the feedback
Each persona returns scores across clarity, tone, relevance, and CTA, along with specific observations. You see exactly where the message is working and where it needs work.
Edit and re-run
Make changes to your draft based on the feedback, then re-run Audience Preview to see whether the adjustments improved the scores for each persona before you send.
Send with confidence
You send knowing how the message is likely to read to every part of your workforce — not just the colleagues who reviewed it with you.
Pair with ConfidenceCheck for a complete pre-send workflow
ContactMonkey’s pre-send tools address the two failure modes of internal email — content errors and audience misjudgment — in a single workflow.
Audience Preview
Will this message land?
AI personas representing your employee segments tell you how the draft reads for each group — including what’s unclear, what’s off-tone, and whether the ask makes sense for the people receiving it.
You’re hereConfidenceCheck
Is this message error-free?
AI-powered editorial review catches broken links, typos, placeholder text, day-date mismatches, and accessibility issues before you send — the final quality checkpoint in your workflow.
Frequently asked questions
Audience Preview is ContactMonkey’s pre-send feedback feature. It runs your draft email through AI personas representing different employee segments — frontline workers, executives, new hires, remote employees, field teams, and more — and returns structured feedback on clarity, tone, relevance, and calls-to-action before anything is sent. It gives communicators a virtual focus group they can consult before every send.
Audience Preview is built for internal communicators who write for diverse or distributed employee audiences — and particularly those writing for segments they don’t directly represent, such as frontline workers, field teams, or deskless employees. It is most valuable when a single message needs to work for the whole company, when the stakes of a send are high, or when the existing review process doesn’t represent the full range of employees who will receive the email.
Each persona is built around a defined set of attributes that reflect how employees in that segment typically interpret communications — including their day-to-day context, relationship to company systems, communication preferences, and common comprehension friction points. Feedback is evaluated against the four dimensions that matter most to internal communicators: clarity, tone, relevance to the audience’s role, and whether the call to action is actionable for that group.
Audience Preview is designed to work alongside your existing review process, not replace it. It gives communicators a feedback source that represents perspectives typically missing from internal review — the people who are nothing like the person writing the message. It doesn’t replace human judgment or compliance review; it adds a feedback loop that didn’t previously exist.
Audience Preview is available on ContactMonkey’s Enterprise plan. Book a demo to learn more about plan availability and to see Audience Preview in action.
Audience Preview is coming soon, approaching internal availability now. Book a demo to see where it fits in your workflow and to be among the first to access it when it is live.
