Internal Communications Glossary

ContactMonkey’s Internal Communications Glossary

Internal communications has its own language. Here’s what it all actually means, explained the way IC professionals use it.

A
AI email assistant

An AI-powered feature built into internal communications software to help communicators draft, rewrite, shorten, or refine employee emails.…

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AI email builder

A tool that generates a structured internal email draft, layout and copy included, from a short prompt. This…

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AI personas

Simulated employee reader profiles, such as frontline, manager, or new hire, that ContactMonkey’s Audience Preview uses to predict…

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API

This is a way for two systems to exchange data automatically, without someone manually exporting and uploading files…

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Approval workflow

A review process that requires one or more people to approve an internal email before it can be…

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Audience Preview

ContactMonkey’s pre-send review tool that runs an internal email draft through AI personas representing different employee segments, giving…

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Audience segmentation

The process of organizing employees into audience segments, by role, location, department, or work type, so internal emails…

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Content blocks

These are the individual, reusable design elements, text, images, buttons, dividers, that communicators drag into ContactMonkey’s drag and…

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C
Campaign report

The analytics view inside ContactMonkey’s dashboard that shows performance data (opens, clicks, read time, and device breakdown) for…

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Change communications

Internal comms built specifically to support employees through organizational transitions, such as restructuring, leadership changes, mergers, or new…

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Click map

Also called a click heatmap, this is a visual report showing which links, buttons, and images within a…

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Click-through rate

This number is the percentage of email recipients who clicked at least one link inside a message, one…

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CoAuthor

This is ContactMonkey’s AI email builder, which quickly turns your written prompt into a structured, ready-to-edit internal email,…

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Compliance Center

This is the governance settings area in ContactMonkey where admins manage which domains count as internal versus external…

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Content governance

The rules and processes an organization uses to control who can create, edit, approve, and publish internal communications,…

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Crisis communications

Time-sensitive communication sent during an unexpected event, such as a workplace safety incident, cyberattack or natural disaster. In…

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Culture gap

A term to describe the widening disconnect between the communication structures an organization has in place and how…

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D
Data residency

If you ever hear IT talk about this, it means where your organization’s data physically lives on a…

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Distribution lists

Groups of recipients, typically synced from Outlook, Google Groups, or an HRIS system, that internal communicators use to…

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Dynamic content

A ContactMonkey feature that lets you display different content blocks to different employee segments within the same email.…

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E
Editorial calendar

A planning tool that maps out what’s being sent, to whom, and when, across weeks or months. This…

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Email Template Builder

A drag and drop email builder for employee emails that designs internal email layouts without writing HTML. This…

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Employee communications

Messaging sent from an organization to its own workforce, covering everything from routine updates to major announcements. This…

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Employee engagement

This is how connected, motivated, and invested employees feel in their work and the organization they work for.…

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Employee feedback

Input from employees about their work, their team, or the organization, collected through surveys, comments, reactions, or open…

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Employee feedback software

A platform built for collecting, organizing, and analyzing employee feedback, typically through embedded surveys, pulse checks, or sentiment…

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Employee net promoter score (eNPS)

A metric based on a single question asking employees how likely they are to recommend their workplace to…

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Employee newsletter

A recurring internal email, typically weekly or monthly, that rounds up company updates, announcements, and recognition for employees.…

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Employee newsletter software

Software built for creating and personalizing recurring newsletters aimed at employees specifically, with segmentation and content blocks that…

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Employee pulse survey

A short, frequent feedback check, typically 3-7 questions, sent on a regular cadence to catch shifts in sentiment…

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Employee sentiment analysis

The practice of interpreting employee feedback, whether from surveys, comments, or reactions, to understand overall mood and trust…

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Employee voice

The extent to which employees feel able to share opinions, concerns, and ideas, and whether the organization actually…

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Engagement rate

A metric combining multiple engagement signals, such as opens, clicks, and survey responses, into a single measure of…

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Engagement survey

A comprehensive, typically annual or biannual survey measuring employee engagement across areas like trust in leadership, job satisfaction,…

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Enterprise communications

Internal communications built for large, often distributed organizations, where volume, segmentation, and governance requirements are meaningfully different from…

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External sending

ContactMonkey’s governance layer for sending to people outside the employee directory, such as contractors, partners, or alumni, with…

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F
Feedback loop

The full cycle of collecting employee input, acting on it, and communicating back what changed as a result.…

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Frontline communications

Messaging built to reach deskless, field, or shift-based employees who don’t sit at a computer during the workday,…

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G
GDPR

The European Union’s data protection law, which sets rules for how organizations collect, store, and handle personal data…

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Generative AI

AI that produces new content, text, images, or layouts, from a prompt. In internal communications, this is what…

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H
HRIS integration

A direct sync between ContactMonkey and an organization’s HR information system, so employee lists, departments, locations, and roles…

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I
IC Impact Brief

A term coined by ContactMonkey for a strategic planning document that captures the intent behind an internal communications…

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Insights Assistant

ContactMonkey’s AI chat feature that lets communicators ask plain-language questions about their campaign performance, such as how open…

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Internal communications

The messaging, channels, and processes an organization uses to inform, align, and engage its own employees. This is…

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Internal communications benchmarking

The practice of comparing an organization’s own communication metrics, such as open rate or read time, against industry-wide…

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Internal communications ROI

Return on investment, a calculation showing what internal communications software returns relative to its cost, typically measured through…

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Internal communications software

A platform built specifically for sending, tracking, and analyzing employee communications, distinct from general marketing email tools that…

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Internal communications strategy

A documented plan for how, when, and through which channels an organization communicates with employees, typically covering cadence,…

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Internal email

Email sent from an organization to its own employees. It remains one of the most reliable internal communications…

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Internal marketing

Applying marketing principles, like audience segmentation, messaging tests, and campaign performance tracking, to communications aimed at employees instead…

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Internal newsletter

A recurring internal email, typically weekly or monthly, that rounds up company news, announcements, and updates for employees.…

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Internal newsletter software

A platform built specifically for designing, sending, and tracking employee newsletters, unlike general email marketing tools that weren’t…

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Intranet

A private, organization-wide website employees use to access company news, documents, and resources. Intranets work well as a…

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L
Large language model (LLM)

The type of AI model behind tools like ChatGPT and Claude, trained to generate and understand natural language…

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Leadership communications

Messaging that comes directly from executives or senior leaders, such as CEO updates, town hall remarks, or all-hands…

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List management

The process of building, updating, and organizing employee distribution lists, whether manually, through CSV upload, or synced automatically…

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M
Multi-Language Emails (MLE)

A feature that automatically generates translated versions of an internal email, so employees can receive the same message…

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Multichannel communications

An approach that delivers internal messages across more than one channel, such as email, SMS, Teams, or intranet,…

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O
Open rate

The percentage of email recipients who opened a message at least once, one of the most basic but…

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Outlook Web Add-in

ContactMonkey’s plugin for Outlook that opens the ContactMonkey email builder directly inside Outlook, so communicators can compose, send,…

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P
Pages

ContactMonkey’s tool for publishing trackable web pages, such as event hubs, FAQ pages, or campaign landing pages, without…

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Participation rate

The percentage of employees who respond to a survey, poll, or other feedback request. If it climbs survey…

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Prompt engineering

The practice of writing clear, specific instructions to get useful output from an AI tool, whether that’s drafting…

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R
Reactive request culture

A term coined by ContactMonkey to describe an IC team that spends most of its time responding to…

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Read time

The average amount of time recipients spend actively viewing an email before closing it, a metric that reveals…

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S
SendGrid

Previously called Email at Scale, this is ContactMonkey’s infrastructure for sending internal email to large or fast-growing employee…

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SOC 2 compliance

A security certification, audited by an independent third party, confirming a platform has proper controls in place to…

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Solo IC team

An internal communications function run by a single person, responsible for everything from writing to strategy to reporting.…

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SSO (single sign-on)

Lets employees log into a tool using the same login they already use for work, instead of a…

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T
Tags

Labels applied to individual email campaigns so communicators can filter, group, and compare performance across categories, such as…

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Templates

Pre-built email layouts that communicators customize instead of designing from a blank canvas, saving time on formatting so…

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Town hall meeting

A company-wide meeting where leadership shares updates and takes questions directly from employees, live or virtually. An all-hands…

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Two-way communication

Internal communications built on employee feedback, where employees can respond, react, or push back on what they’re told.…

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U
Uptime / SLA (service level agreement)

If you ever hear your IT team mention this, uptime is the percentage of time a system is…

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V
Video communications

Internal messaging delivered through video, another channel communicators can use alongside email, typically for leadership updates, onboarding walkthroughs,…

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