AUDIENCE SEGMENTATION
Send the right message to the right employees, every time
Boost engagement with advanced audience segmentation and personalization tools for internal email.
Prove ROI
Build faster
Personalize by role
Engage with clarity
Track in real time
Why audience segmentation and personalization drive better internal communications
When you send the same message to every employee, you risk low engagement and wasted effort. Without segmentation and personalization, you’re stuck with:
Generic, one-size-fits-all emails that employees ignore.
Lower open and click rates because content isn’t relevant.
No way to target by department, role, or location.
Missed opportunities to personalize subject lines and content.
Limited insight into which groups are engaging (or not).
Outdated employee lists without HRIS integrations, leading to errors and irrelevant sends.
What you get with smarter list management and audience segmentation
ContactMonkey’s audience segmentation and personalization features let you create highly relevant employee emails without extra effort. Group employees by department, seniority, geography, or custom lists. Then tailor subject lines, images, dynamic content blocks, and calls-to-action for each group so your internal communications land every time.
Custom segments and list management
Build audiences based on department, role, location, or seniority.
Dynamic content
Show different content blocks to different employees groups in the same email.
Email personalization at scale
Automatically add names, job titles, or locations to subject lines and content.
Audience segmentation analytics
Measure open rates, clicks, and read time by segment to prove impact.
Survey and feedback targeting
Send polls and pulse surveys to specific groups for more relevant feedback.
Timezone sending
Reach employees when they’re most likely to engage, no matter the location.
Personalization through merge tags
Add personal touches automatically.
AI-powered optimization
Use AI to test subject lines and improve engagement with personalized messaging.
“[ContactMonkey] really does allow our teams to be creative, but also provides the analytics to make sure we’re doing the right things.
Jeremy Roberts
Sr. Manager of Communications, Go-To-Market & Incentives
40%
read rate boost
15%
higher open rates
“ContactMonkey’s Dynamic Content tool saves me hours. I no longer need to copy, paste, or duplicate emails—I can send one version to the whole company and track just that. It saves time, brain space, and prevents duplication errors.”
James Maiden
Sr. Internal Communication Specialist
5x
faster email creation
“I was linking articles and videos, or other things on the email but I couldn’t tell what bits of content [readers] were engaging with exactly.”
Jessica Davies
Senior Manager of Communications, Engagement, and Inclusion
90%+
open rates
5-6
send per week
Frequently asked questions
Outlook lists are static and error-prone. ContactMonkey lets you build dynamic, custom segments based on department, role, location, or seniority, or automatically sync with HRIS/Active Directory. No more manual CSV updates or outdated lists—your audiences stay accurate and engagement stays high.
Yes. With merge tags and dynamic content blocks, you can personalize greetings, subject lines, and even full content sections in minutes. Instead of sending 5 separate newsletters, you build one, and ContactMonkey automatically customizes it for each segment.
ContactMonkey provides segmentation analytics like open rates, clicks, read time, and survey responses broken down by group. You’ll see exactly how each department or location engages, making it easy to prove ROI and optimize future campaigns or surveys without leaving the builder. This means cutting build time from hours to minutes.
Absolutely. ContactMonkey offers presentation-ready reports that show engagement by audience segment. You can benchmark performance across departments, roles, or geographies and share clear evidence of what’s working with executives.
Mailchimp and Poppulo weren’t built for how internal comms teams work day to day.
ContactMonkey is fully integrated with Outlook and Gmail, so you can create, send, and track employee emails without leaving your inbox. You’ll use your existing lists, avoid external sending limits, and get analytics that show real employee engagement, not marketing metrics.
Transform how you connect with employees
Your people want clarity, recognition, and a voice. Most companies don’t deliver. The result? Low engagement, high turnover, and wasted time.
Boost engagement instantly by creating communication that employees actually open and act on.
Save hours every week with built-in templates and automation that make newsletters effortless.
Prove your impact to leadership with clear metrics that tie communications to business results.
