AUDIENCE SEGMENTATION
Send the Right Message to the Right Employees, Every Time
Boost engagement with advanced audience segmentation and personalization tools for internal email.
Prove ROI
Build faster
Personalize by role
Engage with clarity
Track in real time
Why Audience Segmentation and Personalization Drive Better Internal Communications
When you send the same message to every employee, you risk low engagement and wasted effort. Without segmentation and personalization, you’re stuck with:
Generic, one-size-fits-all emails that employees ignore.
Lower open and click rates because content isn’t relevant.
No way to target by department, role, or location.
Missed opportunities to personalize subject lines and content.
Limited insight into which groups are engaging (or not).
Outdated employee lists without HRIS integrations, leading to errors and irrelevant sends.
What You Get With Smarter List Management and Audience Segmentation
ContactMonkey’s audience segmentation and personalization features let you create highly relevant employee emails without extra effort. Group employees by department, seniority, geography, or custom lists. Then tailor subject lines, images, dynamic content blocks, and calls-to-action for each group so your internal communications land every time.
Custom segments and list management
ContactMonkey makes it easy to keep employee lists accurate and up to date. Instead of manually maintaining email distribution lists, you can sync directly with HRIS systems like Workday or SAP. Your employee email list management stays clean, automated, and compliant, without IT bottlenecks or manual CSV uploads.
Dynamic content
Show or hide content based on role, location, or department. No need to send multiple versions of the same email.
Email personalization at scale
Humanize your messages by inserting personalized details that make employees feel recognized, whether you’re emailing 10 or 10,000 people.
Audience segmentation analytics
See exactly which departments, teams, or regions are engaging with your messages, and where communication gaps may exist.
Survey and feedback targeting
Target surveys to the right audience and collect insights that drive meaningful action, without overwhelming employees with irrelevant tasks.
Timezone sending
Schedule sends based on employee time zones to ensure global teams receive communications at the right time for them.
Personalization through merge tags
Insert employee names, job titles, or other custom fields directly into your email for a more relevant and engaging experience.
AI-powered optimization
Leverage AI to craft content that resonates with each audience segment and automatically fine-tune copy for higher open and click rates.
Today’s best internal comms platform reaches every industry
MANUFACTURING
25
Days saved per year
“I save 4 hours of work each week, which translates to 25 days saved per year!”
Company size: 15,000+ employees
Read the storyHEALTHCARE
10%
Click-through rates
“We optimized our sends, improved tracking, and get 100% open rates with 10% clicks.”
Company size: 2,500+ employees
Read the storyRetail
90+ %
Open rates
“We hit 90% open rates company-wide, with tailored comms templates.”
Company size: 800+ employees
Read the storyFrequently asked questions
Outlook lists are static and error-prone. ContactMonkey lets you build dynamic, custom segments based on department, role, location, or seniority, or automatically sync with HRIS/Active Directory. No more manual CSV updates or outdated lists—your audiences stay accurate and engagement stays high.
Yes. With merge tags and dynamic content blocks, you can personalize greetings, subject lines, and even full content sections in minutes. Instead of sending 5 separate newsletters, you build one, and ContactMonkey automatically customizes it for each segment.
ContactMonkey provides segmentation analytics like open rates, clicks, read time, and survey responses broken down by group. You’ll see exactly how each department or location engages, making it easy to prove ROI and optimize future campaigns or surveys without leaving the builder. This means cutting build time from hours to minutes.
Absolutely. ContactMonkey offers presentation-ready reports that show engagement by audience segment. You can benchmark performance across departments, roles, or geographies and share clear evidence of what’s working with executives.
Tools like Mailchimp and Poppulo are built for external marketing, not internal comms. ContactMonkey is designed specifically for internal email, segmentation, and employee engagement inside Outlook or Gmail. That means no sending limits, no deliverability issues, and analytics that reflect employee engagement, not customer clicks.
