From inherited software to a strategic must-have, find out how Freedom Mobile turned email data into strategic action.
Having the right tools is key when internal communications need to be both creative and strategic.
That’s what Jeremy Roberts, Sr. Manager, Channel Communications & GTM, discovered when their organization transitioned from one parent company to another. Having experienced the power of ContactMonkey firsthand, Jeremy fought to retain the platform…and won.
“We were recently acquired by a new company, and I was very passionate that the contract had to go from the old company to the new company because of what [ContactMonkey] allows us to do on a daily basis.”
Here’s how Freedom Mobile transformed employee engagement with ContactMonkey, and why they’re still renewing year after year.
The Challenge: A Tool Too Valuable to Leave Behind
Originally onboarded through a previous parent company, Freedom Mobile inherited ContactMonkey. But once internal comms started using it, the value quickly became clear. When the business was acquired, the team had a choice: leave the tool behind or fight to keep it.
Jeremy led the charge to maintain the relationship with ContactMonkey.
“It really does allow our teams to be creative, but also provides the analytics to make sure we’re doing the right things.”
Why Freedom Mobile Stuck With ContactMonkey
For Jeremy, the case to keep ContactMonkey was simple: it empowers creativity and delivers measurable results.
Key reasons they advocated to continue the partnership:
- Real-time analytics to guide strategy and prove impact.
- Audience-specific performance data to inform leadership.
- Tools that foster both engagement and accountability.
This combination allowed the communications team to go beyond sending emails, they were shaping employee experience with precision.
The Impact: Smarter Timing, Better Engagement, Real Results
Freedom Mobile doesn’t just look at email performance, they act on it. From open time distribution to click-throughs and read times, every data point feeds their strategy.
Overall, with ContactMonkey, they’ve achieved:
- A 15% average increase in open rates across various internal audiences.
- A jump in read metrics from 32% to 40%, showing deeper content engagement.
- The ability to customize send times based on when employees are most likely to engage.
- More informed leadership communication as sharing analytics with leaders has sparked direct improvements within teams.
“We look at open time distributions to help us make better decisions about when we deploy. It’s helped improve both open rates and click-throughs.”
And it’s not just comms who benefit.
“We work with our leaders to show what teams are and aren’t engaging with their content. They use that data directly with their teams, and we’ve seen improvements across the board.”
Key Takeaways
- Strategic engagement: Data-informed scheduling improved open rates by 15%.
- Deeper impact: Read rates grew from 32% to 40%.
- Leadership alignment: Analytics shared with managers are driving team-level improvements.
- Trusted partnership: ContactMonkey is no longer just a tool—it’s a long-term communications ally.
