Smarter email design and dynamic content helped SEEK boost engagement and shift employee preference from Slack to email.
When internal communications need to be fast, flexible, and visually aligned with brand standards, the right tool makes all the difference.
That’s what SEEK’s internal communications team discovered when they replaced their costly, rigid platform with ContactMonkey.
Having used other internal comms tools in past roles, the team knew their existing platform, Poppulo, was slow to customize, charged for template changes, and lacked modern features. With a vision for more dynamic, brand-aligned comms, SEEK went searching for a better option.
A colleague in their APAC network suggested ContactMonkey, and it quickly became clear it was the right fit.
The Challenge: Moving on From a Tool That Couldn’t Keep Up
SEEK’s primary internal comms initiative is a weekly newsletter, and one of the most visible touchpoints with employees across Australia, New Zealand, and Asia. But their old tool made it difficult and expensive to create or adjust templates, slowing down comms and limiting creativity.
“We wanted something more nimble that would let us change things quickly, test new ideas easily, and make our comms look as polished internally as our external brand,” Emily explained.
Beyond flexibility, cost was a major factor. Poppulo’s pricing didn’t reflect the value SEEK was getting, and essential features (like audience targeting) were completely absent.
Why SEEK Chose ContactMonkey
When comparing options, SEEK’s selection criteria were clear:
- All must-have features met, including dynamic content, easy template customization, and security integration.
- As many nice-to-have features as possible without additional cost barriers.
- Cost-effectiveness no paying more than the current tool, but delivering more value.
ContactMonkey ticked every box.
The Impact: Targeted Comms, Stronger Engagement and Better Brand Alignment
Since adopting ContactMonkey, SEEK has seen immediate improvements:
- Dynamic Content has transformed targeting especially for people leaders, who now receive content tailored to their needs inside the main newsletter.
- Improved brand alignment since internal emails now look as polished as SEEK’s external presence, reinforcing brand consistency.
- Shifting channel preferences as historically, employees preferred Slack for updates, but recent feedback shows a clear move toward email. This is a shift the team attributes to better-designed, more relevant newsletters.
- Higher engagement with average click rates hover around 19%, well above industry benchmarks. ANZ audiences reach open rates of 55–60%, while Asia sits at 35–40%, with plans to close the gap using ContactMonkey’s translation feature.
“We’ve been able to deliver content in a way that feels timely, easy to find, and highly relevant…something we couldn’t do before.”
What’s Next for SEEK
SEEK plans to:
- Capture more targeted engagement metrics over the coming months to build a stronger performance baseline.
- Use ContactMonkey’s translation feature to better serve Indonesia and Thailand-based employees in their native languages which expected to boost engagement significantly.
- Continue exploring dynamic content to personalize communications for different audiences.
Key Takeaways
- Dynamic targeting: People leaders now get role-specific updates in the main newsletter.
- Brand consistency: Internal comms match SEEK’s polished external look and feel.
- Channel shift: Better-designed emails have increased preference for email over Slack for important updates.
- Above-average engagement: Click rates in the double digits, with ANZ open rates up to 60%.
- Future-ready: Translation and deeper personalization are next on the roadmap.
