From data blind spots to insight-driven strategy with a tool backed by human-centric support, not just software.
When internal comms needed more than just distribution like data, feedback, and a way to strategize, CertaPro Painters realized it was time to evolve its internal comms approach.
Lindsey Champagne is the Director of Communications and PR at CertaPro, responsible for shaping internal messaging that informs, aligns, and engages teams. With an increasing demand to prove the value of comms and refine strategy, Lindsey recognized the team’s existing process wasn’t cutting it.
“We weren’t using any tools to help track or inform!”
With growing pressure to prove the value of internal communications, Lindsey set out to find a better way. The solution: A platform that delivered a 13% average click rate across their internal campaigns (well above industry benchmarks.)
Read on to discover how they’re using ContactMonkey to turn employee feedback and email data into a strategic advantage.
The Challenge: No Visibility, No Data, No Direction
The internal comms team at CertaPro had a clear set of goals:
- Deliver employee communications that land and get read.
- Gather meaningful feedback to guide strategy.
- Track what’s working, without guesswork.
But with no internal communications platform in place, their process lacked structure and insight. They had:
- No visibility into open rates or engagement metrics.
- No employee feedback tools to inform improvements.
- No data to guide strategic planning.
“Data helps drive informed decision-making. With appropriate feedback, we’re now able to analyze and change our strategy.
The Turning Point: A Trusted Referral Leads to the Right Tool
The team first heard about ContactMonkey through a former colleague who had successfully implemented the tool at their previous organization. That vote of confidence prompted them to explore the platform more seriously.
Why Certa Pro Chose ContactMonkey
With dozens of tools on the market, the choice came down to two key differentiators:
- Ease of use: The platform was intuitive and accessible, reducing the learning curve and increasing adoption across the team.
- Reliable support: Unlike other vendors that ghost after onboarding, the ContactMonkey team remained consistently responsive and available for troubleshooting.
“A lot of companies promise great support and disappear after the contract is signed. Our support team from ContactMonkey has consistently been available for questions and troubleshooting.”
The Impact: A Strategic Shift Powered by Data and Feedback
While the team is still early in their journey with ContactMonkey, the results are already meaningful:
- Embedded pulse surveys now allow them to collect employee feedback in real time.
- Click tracking and engagement metrics show exactly what content is resonating – reflected in an impressive 13% average click rate across internal campaigns.
- Data-backed decisions have replaced guesswork in shaping comms strategy.
“We have truly just scratched the surface of what is possible with ContactMonkey. But overall, being able to include surveys to recruit feedback, track link clicks, and time spent on our emails has helped inform how to improve our strategy.”
Key Takeaways
- Strategic decision-making enabled through real-time email analytics and feedback loops.
- Faster insights thanks to built-in link tracking, survey responses, and engagement data.
- Better employee alignment through more relevant and engaging content.
- Consistent, hands-on support from ContactMonkey’s success team.
