Managing internal communications across multiple offices can get complicated, fast. At McCownGordon Construction, every office location had its own events, announcements, and meeting logistics. That meant duplicating emails again and again to tailor content to each team.
It was time-consuming. It was error-prone. And it was taking up far too much headspace.
That’s when the internal communications team turned to ContactMonkey’s dynamic content feature.
By allowing communicators to create one email with personalized content blocks for each audience segment, ContactMonkey helped McCownGordon slash email creation time, eliminate copy/paste mistakes, and centralize performance tracking into single, streamlined email sends.
Read on to learn how dynamic content changed the game for McCownGordon’s internal communications.
The Challenge: Repetitive Email Creation and Risk of Costly Errors
With offices spread across the Midwest U.S., McCownGordon’s internal communications team often had to create separate emails for the same event, just to adjust room locations, contacts, or instructions for each office.
The challenges included:
- Recreating the same email five times for five different locations.
- Manual edits that introduced errors, like incorrect contact info.
- Time lost managing multiple emails instead of one.
- Lack of centralized analytics across duplicated sends.
“Every time we had an event that affected multiple offices, I had to create a new email for each one, even with templates. It wasted 30 to 45 minutes every time.”
The Turning Point: Centralizing Campaigns With Dynamic Content
When the team leaned on ContactMonkey’s dynamic content feature, it was a turning point. Instead of creating multiple versions of the same email, they could now build one email with content blocks customized by location, team, or unit.
“With dynamic content, I can build one email with multiple blocks, with each block tailored to the right group. I’m not duplicating emails or copy/pasting. It saves time and reduces mistakes.”
Why McCownGordon Chose ContactMonkey
The team selected ContactMonkey based on three key benefits:
- Time savings through dynamic content: Build once, personalize everywhere.
- Reduced human error: Avoid copy/paste slip-ups and incorrect contact info.
- Simplified tracking: Send one campaign and measure results in one place.
“Instead of tracking five different emails, I’m tracking one. It’s saving me time, brain space, and a lot of avoidable errors.”
The Impact: Streamlined Workflow, Fewer Mistakes, and Time Back
Since implementing dynamic content, McCownGordon’s communications process has become more efficient and more accurate. No more duplicating campaigns. No more manual edits. Just one email, customized for multiple audiences and one set of analytics to prove its impact.
Key improvements include:
- Saved 30–45 minutes per event communication.
- Reduced email duplication errors caused by varied information in each email.
- Simplified campaign tracking with unified reporting.
- Improved focus and mental energy by eliminating tedious manual tasks.
