Tips for Creating an Internal Communications Podcast for Employees
As the world becomes more disruptive due to advancements in digital technologies, it’s becoming harder to truly engage with employees.
With new social media platforms, an array of online collaboration tools and instant messaging apps such as Slack, it’s often overwhelming to figure out which disruptive technologies should you be implementing in your internal communications strategy.
Some organizations have turned to video to boost employee engagement and showcase a culture of good internally. As you look for more innovative ideas and tools to engage with employees, you may want to consider starting an internal podcast for employees.
After all, it’s an innovative and creative way to create engagement, showcase your company culture and bridge the communication gap between your employees and executive leadership.
Starting your own podcast for employees can be a great way to resonate with them and get important messages through. But before you dive in, you may need to consider how you will convince executive leadership that a podcast for employees will definitely add value to the company’s employee brand and create truly engaged employees.
Here are 4 arguments you can present to upper management to get them on board with the idea of starting a podcast for employees.
Why Your Company Would Benefit from an Internal Communications Podcast for Employees?
1) Reach Remote Workers
Chances are that you’re working at a global company that has thousands of employees dispersed all over the world. You already know how difficult it is to engage dispersed workers.
But if you have some workers who work remotely as well, it can be extremely hard to engage with them and ensure they’re updated with the latest company news and information.
Moreover, remote workers can often feel isolated and become disengaged so you need to ensure you’re coming up with new and innovative ideas to make them feel like they’re a part of your company.
And starting a podcast for employees may just be the innovative idea you need to engage with these remote workers. A podcast is something employees can listen to on their own time, like when they’re driving to work or even while they’re working. So it’s definitely the perfect addition to your internal comms plan!
2) Feature Your Employees
Speaking of creating a podcast for employees, what’s a better idea than asking them to jump on one of your podcast episodes and talk about what they love about their jobs?
By featuring your employees in your internal communications, you will ensure they’re super-engaged. People love talking about themselves! If you feature employees, they’ll feel appreciated and valued, which will drive them to work harder.
It’ll also make them feel that they’re a part of your company’s story. You could even feature different teams on different episodes after doing a whole series on individual employees.
You could interview the Sales team on one episode and then the Product Marketing team on the next one. This is a sure-fire way to ignite team spirit and collaboration, which will help boost employee engagement.
3) Measure Employee Engagement
Yes, we all know how important it is to create employee engagement. But how can you actually demonstrate to executive leadership that you have a solid way of measuring your internal comms.
Well, for starters, you may want to get ContactMonkey Internal Comms tool to help you measure how employees are engaging with your emails. If you’re starting a podcast, you’ll need to know again whether this new idea is actually working.
Are your employees truly engaged and listening to each episode? You can track the total number of listens on your podcast by uploading it to audio platforms such as SoundCloud or MixCloud. You can then take a good look at what the metrics within these platforms are telling you about employee engagement.
You could also upload the audio on YouTube and in your email newsletters to regularly track the performance.
4) Audio-Visual Content is Attention-Grabbing
You already know how advantageous it is to use visual content, especially video within your internal comms.
But audio is also enticing and can grab the attention of your audience in a way no other platform can. There’s a reason why some podcasts, such as Serial, have been able to garner a rabid fanbase. It all boils down to good audio storytelling.
A good story on audio can be highly addictive if done right. As new mediums and platforms keep emerging, you need to ensure you’re successfully innovating and using each new platform to tell innovative and authentic stories.
Doing so will enable you to stay ahead of the competition and truly engage with your audience. So, definitely do some research on the power of audio storytelling and blow your executive leadership away with your research and statistics. They’re sure to come around when you present this argument!
Once you’ve convinced upper management that a podcast for employees is an excellent way to create employee engagement, you need to do some solid research on what kind of equipment to buy and how to distribute your podcast. Donna Papacosta offers some brilliant best practices for starting a podcast for internal communications that you must check out!
Here are some general tips to keep in mind though before you create a podcast for employees.
4 Tips to Keep in Mind Before Starting a Podcast for Employees
1) Find the Right Microphone
You don’t need to search for a recording studio or create a studio within your company. There are tons of great mics available online that are quite reasonable. You may want to look into the Snowball mic or the Yeti. Both are great for podcasts and you can read the reviews online to see which one is a better fit for you.
2) Research Various Editing Software
Recording a podcast is quite easy. It’s actually adding in the intro music and editing the entire audio that takes up most of your time. You need to start looking into editing softwares and figure out which one is right for your needs. You can start looking into Audacity, GarageBand and SoundStudio. Play around with them to see which one works best for you.
3) Analyze which Platforms to Deploy
You know there are a million platforms out there for distribution and hosting purposes. It can leave one’s head spinning. Make sure you’ve carved out some time for solid research on which distribution platforms to use. You may want to look into Apple iTunes, SoundCloud, Stitcher and Spotify for distributing the podcast.
4) Consider the Format
Be sure to consider what kind of style you want to deploy for your podcasts. Will you be using an interview style format where you invite one specific guest to speak on your podcast? Or will you stick to a solo style podcast, where you simply speak about the latest company events, news and happenings? Will there be multiple guests on each podcast episode? Will you have another co-host with you running the show? Be sure to think about these questions before diving in.
You may also want to consider how many episodes you’ll produce and the frequency of your podcast. Will it be a monthly podcast for employees? Or a weekly podcast? Be sure to have a solid plan in mind before delving into the world of podcasting. It’s an investment of your time and energy. With the above tips in mind though, you’re well on your way to ensuring your podcast for employees is a resounding success!
If you have any additional comments or questions, tweet us! We would love to hear your thoughts on creating a podcast for employees!
If you want to track the engagement on the podcasts you send via email, you may be interested in learning about our tool for internal comms. Just click on the button below to book your demo!