Creating a podcast for employees can help increase employee engagement in an organic and conversational way.
As the world becomes more disrupted due to advancements in digital technologies, it’s becoming harder to truly engage with employees.
With new social media platforms, an array of online collaboration tools and instant messaging apps such as Slack, your internal communications are fighting a losing battle for your employees’ attention.
As you look for more innovative ideas and tools to engage with employees, you may want to consider starting an internal podcast for employees.
After all, it’s an innovative and creative way to create engagement, showcase your company culture and bridge the communication gap between your employees and executive leadership.
Additionally, since podcasts are a very intimate medium, a podcast for employees will help you “humanize” messages coming from corporate and make the relationship between you and your employees more organic and friendly.
Are you ready to create a podcast for employees? Let’s get started.
How to Create a Podcast for Employees
1) Plan Your Episodes in Advance
The best schedule is normally the most frequent one that you can stick to, on a predictable basis.
Producing and editing a podcast for employees will take a significant amount of time so you need to make sure you come up with a publishing cadence that you can stick to.
Whether it’s once a month or once a quarter, as long as you’re consistent in publishing your podcast when your employees expect it, you’ll see high engagement.
In order to stick to a regular cadence, you need to book interviews and plan podcast episodes at least a couple of months in advance to leave room for guests rescheduling and interviews being moved around.
Your goal should be to have a couple of episodes in the pipeline at all times!
2) Find the Right Recording Equipment
You don’t need to search for a recording studio or create a professional studio within your company.
However, you want to stay away from using your computer’s built-in microphone. The easiest way to get started is to use a USB microphone.
Both are great for podcasts and you can read the reviews online to see which one is a better fit for you.
3) Research Various Editing Software
Recording a podcast is quite easy. It’s actually adding in the intro music and editing the entire audio that takes up most of your time. You need to start looking into editing softwares and figure out which one is right for your needs.
4) Analyze which Platforms to Deploy
You know there are a million platforms out there for distribution and hosting purposes. It can leave one’s head spinning. Make sure you’ve carved out some time for solid research on which distribution platforms to use.
Here’s a quick tutorial on how to get your podcast published on Spotify:
If your podcast will be dealing with private or semi-confidential information, you can create a private podcast with tools like Transistor. In Transistor, you can make any podcast feed private and password-protected.
You can use this tool if you don’t want your episodes to be discoverable on the web or in podcast apps. Only those employees with the password will be able to listen to the podcast!
Here’s a quick tutorial to help you get started:
5) Consider the Format for your Podcast for Employees
Be sure to consider what kind of style you want to deploy for your podcasts.
Will you be using an interview style format where you invite one specific guest to speak on your podcast? Or will you stick to a solo style podcast, where you simply speak about the latest company events and news? Will there be multiple guests on each podcast episode?
Most podcast follow one of these three formats:
- The One Host Show: hosting the podcast on your own has the obvious benefit that you don’t have to rely on anyone else for interviews and content. Simply hit record, and talk about your company’s news! However, if you’re not an experienced public speaker, this can be a bit intimidating.
- The Co-Hosted Show: unlike the solo show, hosting with a colleague is a great way to fight stage fright and make sure the conversation flows. The one thing to keep in mind is that there should be good chemistry between hosts to ensure a great listening experience.
- The Interview Show: for internal communications purposes, the interview format is the best way to make sure your employees feel included and comfortable enough to share their own stories. Doing an interview also gives you the chance to talk to an employee you’ve always looked up to. The only obstacle with this format is that you need me meticulous and have a couple of plan b’s in case interviews fall through.
Be sure to think about these formats and plan accordingly before diving in.
Be sure to have a solid plan in mind before delving into the world of podcasting. It’s an investment of your time and energy. With the above tips in mind though, you’re well on your way to ensuring your podcast for employees is a resounding success!
How to Sell a Podcast for Employees to Management
Now that you know how to create a podcast for your employees, let’s go over what arguments to use to convince your executive team to let you run with this great idea! Here are some ways to convince them:
1) Reach Remote Workers
Chances are that you’re working at a global company that has thousands of employees dispersed all over the world. You already know how difficult it is to engage dispersed workers.
But if you have some workers who work remotely as well, it can be extremely hard to engage with them and ensure they’re updated with the latest company news and information.
Moreover, remote workers can often feel isolated and become disengaged so you need to ensure you’re coming up with new and innovative ideas to make them feel like they’re a part of your company.
Starting a podcast for employees may just be the innovative idea you need to engage with these remote workers. A podcast is something employees can listen to on their own time, like when they’re driving to work or even while they’re working. So it’s definitely the perfect addition to your internal comms plan!
Tips to reach and engage remote workers:
- Set up interviews with employees from different departments and branches to showcase the humans in different parts of your company. This can help improve collaboration between branches by allowing employees to get to know the humans in different departments in the organization.
- Wondering how to record remote interviews? This article walks you through different applications designed specifically for long-distance podcasting.
2) Feature Your Employees
Speaking of creating a podcast for employees, what’s a better idea than asking them to jump on one of your podcast episodes and talk about what they love about their jobs?
By featuring your employees in your internal communications, you will ensure they’re super-engaged. People love talking about themselves! If you feature employees, they’ll feel appreciated and valued, which will drive them to work harder.
It’ll also make them feel that they’re a part of your company’s story. You could even feature different teams on different episodes after doing a whole series on individual employees.
You could interview the Sales team on one episode and then the Product Marketing team on the next one. This is a sure-fire way to ignite team spirit and collaboration, which will help boost employee engagement.
3) Use Metrics to Prove Your Podcast for Employees is Engaging
Yes, we all know how important it is to create employee engagement. But how can you actually demonstrate to executive leadership that you have a solid way of measuring your internal comms.
Well, for starters, you may want to get ContactMonkey Internal Comms tool to help you measure how employees are engaging with your emails. If you’re starting a podcast, you’ll need to know again whether this new idea is actually working.
Are your employees truly engaged and listening to each episode? You can track the total number of listens on your podcast by uploading it to audio platforms such as SoundCloud or MixCloud. You can then take a good look at what the metrics within these platforms are telling you about employee engagement.
You could also upload the audio on YouTube and in your email newsletters to regularly track the performance.
4) Audio-Visual Content is Attention-Grabbing
You already know how advantageous it is to use visual content, especially video within your internal comms.
But audio is also enticing and can grab the attention of your employees in a way no other platform can. There’s a reason why some podcasts, such as Serial, have been able to garner a rabid fanbase. It all boils down to good audio storytelling.
A good story on audio can be highly addictive if done right. As new mediums and platforms keep emerging, you need to ensure you’re successfully innovating and using each new platform to tell innovative and authentic stories.
Doing so will enable you to stay ahead of the competition and truly engage with your audience. So, definitely do some research on the power of audio storytelling and blow your executive leadership away with your research and statistics.
Once you’ve convinced upper management that a podcast for employees is an excellent way to create employee engagement, you’re ready to start recording!
If you want to track the engagement on the podcasts and any other content you send via email, you may be interested in learning about our tool for internal comms. Just click on the button below to book your demo!