We discuss why you should use videos for internal communications to boost employee satisfaction and discuss 12 effective types of internal communications videos you can deploy to up your comms game.
Having a solid internal communications strategy featuring quality video content will go a long way toward boosting employee satisfaction and engagement.
In this blog, we’ll cover why you should use video in your internal communications and how you can create an effective internal comms video strategy. We’ll also list our top internal communications video ideas to provide inspiration and design tips.
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Why You Need An Internal Communications Video Strategy
Including video in your internal communications is a great way to boost engagement. It can break up blocks of text and appeal to different people who may enjoy a more visual way of communicating.
They are great for breaking down complex pieces of information, and they give people a chance to break the monotony with some creativity. But beyond that, there are tons of benefits to using video for corporate communications:
- Enhanced engagement: Video content captures and retains audience attention more effectively than text, resulting in higher engagement levels among internal teams.
- Clear communication: Video’s visual and auditory elements help convey complex information more clearly, reducing the likelihood of misunderstandings or misinterpretations.
- Personalization: Video allows for a more personal touch in communication, fostering a sense of connection among team members, especially in remote or distributed work environments.
- Time efficiency: Video enables the concise and efficient delivery of information, saving time for both the sender and the recipient compared to lengthy written communications.
- Visual demonstration: Complex concepts, processes, or demonstrations can be effectively communicated through visual aids, enhancing comprehension and knowledge retention.
- Remote collaboration: In geographically dispersed teams, video facilitates face-to-face interactions, strengthening team relationships and overcoming the limitations of written communication.
- Multimodal communication: Combining audio and visual elements allows for a richer communication experience, accommodating various learning styles and preferences within the team.
- Documented communication: Video messages can be recorded and stored, providing a valuable resource for future reference and onboarding new team members.
- Feedback facilitation: Video allows for more nuanced feedback communication, enabling tone and non-verbal cues to be conveyed effectively, contributing to a constructive feedback culture.
- Cultural inclusivity: For diverse teams, video can help bridge language and cultural gaps, ensuring a more inclusive communication approach that resonates with a broader audience.
Using video is an easy email hack for Outlook that can help you effectively increase employee engagement, enhance employee satisfaction, and improve your internal communications.
By adopting an internal communications video strategy, you can elevate your workplace culture and ensure employees feel more connected and informed.
But how should you effectively launch a video strategy for internal communications?
How to Use Video for Internal Communications: 13 Video Examples
Now that we know why to use video for internal communications, let’s explore how. We’ll list the best internal communications video ideas to help guide your content strategy.
Use the following internal communication video examples for your inspiration. They’ll help you start thinking about how you can effectively leverage video to increase employee satisfaction and improve your workplace culture. Combined with your internal communications best practices, video can be a powerful resource in your internal email arsenal.
Use these ideas to incorporate internal comms videos into your approach:
1. Recruitment videos
Recruitment videos are a great way to show prospective workers your company’s values and culture. If you’re serious about enhancing your company’s workplace culture, consider working with HR to create a fun recruitment video.
Not only is this internal communication video idea a great way to show prospective employees what your company is really about, but these videos also let you define your company’s culture among current staff and increase employee engagement.
Key questions to answer:
- What unique aspects of your company will appeal to candidates?
- How does this video reflect your workplace culture?
- What platforms will you use to distribute the video?
Tips to execute:
- Include testimonials from current employees in the internal video.
- Use professional visuals to highlight your workspace.
- Create a series of internal comms videos for different recruitment stages.
2. Company culture videos
Storytelling for internal communications is a powerful tool. Highlighting your company’s culture through internal communication videos with stories behind them helps employees feel connected and aligned with organizational values. These internal comms videos reinforce messaging around diversity, inclusion, and team spirit.
Key questions to answer:
- What aspects of your culture do you want to showcase?
- How does this video reflect your company’s brand identity?
- What role do employees play in shaping the workplace culture?
Tips to execute:
- Use internal communications video examples featuring team events and milestones.
- Incorporate testimonials from diverse employees.
- Align the tone and visuals with your company’s branding.
Videos like these are also great company newsletter ideas. By circulating this type of video in your employee newsletters, you’ll ensure dispersed and remote workers also stay connected.
Dunkin Brands was able to showcase employee experience in a video quite effectively, which you can witness below. They’ve clearly done a good job of their employer branding.
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3. Training videos
Training videos for corporate communications provide an accessible and reusable way to train employees on compliance, processes, and role-specific skills. These internal corporate video ideas improve knowledge retention and are ideal for ongoing learning.
Key questions to answer:
- What training topics are best suited for video?
- How can you use visuals to simplify complex processes?
- How will employees access and reuse these videos?
Tips to execute:
- Create concise, focused internal videos for easier understanding.
- Leverage internal communications video strategy to ensure consistency.
- Use graphics and interactive elements to make learning engaging.
4. Onboarding videos
Internal communication videos for onboarding are vital for welcoming new employees, motivating them, and introducing them to your company’s culture and values. These internal comms videos ensure consistency while fostering a positive first impression.
Key questions to answer:
- How does your company communicate its mission and values?
- What essential information do new hires need?
- How can this internal video make new hires feel confident and excited?
Tips to execute:
- Use internal communications video examples from other companies as inspiration.
- Highlight employee testimonials or leadership messages.
- Make the video visually engaging with animations and branded elements.
5. Internal announcement videos
Using video for internal communications to share announcements ensures clarity, engagement, and faster dissemination of important updates. Unlike text-based messages, videos capture employees’ attention more effectively, making it easier to communicate critical information like product launches, policy changes, or upcoming events. By incorporating visuals, tone, and narrative, announcement videos not only inform but also foster a stronger connection between the organization and its employees.
Plus, internal corporate video ideas personalize communication by featuring leadership or team members, helping employees feel more connected to organizational updates. Videos can also make announcements more actionable by clearly outlining the next steps, enabling employees to follow through with confidence.
When hosted on an internal communications video platform, these videos are easily accessible and can be shared across multiple channels, helping you achieve widespread reach and consistency.
Key questions to answer:
- What information is most important to convey?
- How can a video make the announcement more impactful?
- What follow-up actions do employees need to take?
Tips to execute:
- Keep the internal video short and focused on key points.
- Use visuals or animations to highlight important details.
- Distribute the video via your internal communications video platform.
6. Explainer videos
Having relevant explainer videos, that can coherently communicate the key aspects of your product for new hires, is integral. Using video for internal communications to explain processes or product features simplifies complex information. These internal communication videos improve employee understanding and efficiency.
If your own employees have no clue about how your products or services operate, how can you expect them to communicate your brand effectively to clients? Explainer videos are great for showcasing a new product launch internally and communicating how the product works.
Key questions to answer:
- What information needs clarification?
- How can visuals enhance comprehension?
- How will employees access the video?
Tips to execute:
- Include step-by-step visuals with clear narration.
- Reference internal comms video examples for design ideas.
- Test the video with employees for feedback.
Check out this internal communications video example in the form of an animated video presentation by Matrix, a leading manufacturer of telecom and security solutions. The company used this animated video format to explain the benefits of Matrix Cosmec to its system integrators.
7. Troubleshooting videos
Software is the cornerstone of many business operations. It determines how quickly and smoothly your employees can complete a task and move on to the next. So when office software crashes or isn’t working like it’s meant to, it can be an overwhelming experience. Using video to communicate with employees in remote teams fosters collaboration and connection, especially when teams are dispersed.
Your IT team may not be able to help everyone at once, so having troubleshooting resources that your employees can instantly turn to is vital.
Key questions to answer:
- What are the most common technical issues employees face?
- How can the video simplify troubleshooting steps?
- What tools or platforms will employees use to access the videos?
Tips to execute:
- Focus on clear, step-by-step instructions using internal comms videos for visual guidance.
- Use bold visuals and annotations to highlight actions and solutions.
- Ensure accessibility by hosting the internal troubleshooting video on a shared internal platform.
- Keep the videos concise, under 2-3 minutes, to ensure employees can resolve issues quickly.
We love this clear and concise internal communications video example from Apple.
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8. Leadership videos
Whether your company is large or small, it’s important for your employees to feel aligned with the values of leadership. Leadership internal communication videos can help build this relationship by featuring real decision-makers from your organization.
Leadership communications are messages directly from the CEO, founder, president, or whoever is at the top of the hierarchy at a business. While written messages from leadership are important, your employees will feel a greater connection with leadership if they appear relatable in internal communications videos.
Key questions to answer:
- What message does leadership want to convey?
- How can the video appear authentic and relatable?
- What outcomes are expected from this communication?
Tips to execute:
- Use a conversational tone in the internal video.
- Include anecdotes to personalize the message.
- Distribute the video via email or internal communications platforms.
This year-end video from Fresenius CEO Stephan Sturm is a terrific internal communication video idea for leadership communications.
9. Change management videos
Your company is always changing, but the bigger changes require everyone to be on the same page. Augment your change management processes with internal communication videos to keep your employees in the know.
Change management is a systematized process of planning, executing, and reviewing changes at your business. Are you adopting a new intranet or shift scheduling software? Change management strategies help you ensure your employees are prepared for the change and benefit from it once it’s complete.
Key questions to answer:
- What changes are being implemented?
- How will these changes impact employees?
- What steps are needed for a smooth transition?
Tips to execute:
- Use visuals to compare old and new processes.
- Incorporate feedback into your internal comms video strategy.
- Provide actionable steps in the video.
Adding a visual aid to your change management communications can make the process much smoother and reduce confusion. These may be similar to training videos but can compare the differences from the previous software or process to the current one.
10. Crisis communication videos
In the event of an emergency, you need to get information to your employees as fast as possible. In emergencies, using video for internal communications ensures fast, clear messaging that employees can act on immediately.
When creating your crisis communications plan, it’s important to consider whether your employees would benefit from video instructions in addition to written instructions. Depending on the type of crisis communications your business requires, videos may help you save time and explain protocols in more detail than text alone.
Key questions to answer:
- What scenarios require video communication?
- How can videos make instructions clear and actionable?
- How will videos be distributed quickly?
Tips to execute:
- Focus on brevity and clarity in the internal video.
- Use bold visuals for emphasis.
- Ensure accessibility for all employees.
Check out this simple and clear animated video showing proper evacuation procedures in the event of a business emergency.
11. Employee recognition videos
Show your employees that their accomplishments matter by featuring a video of them in your next internal newsletter.
Employee recognition is a crucial aspect of employee engagement. Showing gratitude through internal videos helps them feel pride in their work and in their coworkers.
An employee recognition video can be a quick summary of an employee’s accomplishments. It can also include a quick thank you message from leadership or even feature the employees themselves speaking about how they succeeded.
Key questions to answer:
- Who should be recognized, and for what?
- How will this video foster team morale?
- How can it inspire others?
Tips to execute:
- Highlight contributions through storytelling in the internal video.
- Include leadership acknowledgment.
- Share in team meetings or newsletters.
Actimo got a group of managers and leaders together to express their gratitude for employees on employee appreciation day in this great video.
12. Employee wellness videos
With a large focus on health in the workplace, it might be a good idea to send your team videos on how to better take care of themselves. There are many ways to do this, from virtual yoga and meditation sessions to mental health resources and healthy cooking tutorials.
Using video for internal communications to promote wellness enhances employee productivity and satisfaction. By incorporating videos into your internal communication strategies, you can promote employee wellness and encourage healthy habits among your team members.
Key questions to answer:
- What wellness topics resonate with employees?
- How can the video encourage healthy habits?
- What resources support the initiative?
Tips to execute:
- Include expert advice in your internal video.
- Make the content easy to follow.
- Share regularly as part of a wellness program.
Additionally, using video as a medium for employee wellness communication can be more engaging and impactful than traditional methods. Videos allow employees to visually see and follow along, making it easier for them to incorporate healthy practices into their daily routines.
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How ContactMonkey Revamps Your Internal Comms with Video
Weekly newsletters and emails are your go-to resource for informing and engaging your employees. But if you want to take your internal comms to the next level, you’ll need to use dynamic visuals and video. With ContactMonkey, you can embed videos directly into your employee newsletters and boost newsletter engagement in 3 easy steps:
- Copy your video URL from YouTube or Vimeo.
- Go into your ContactMonkey email template builder and choose the video element in your sidebar menu.
- You’ll be prompted to add your link and a video cover image will be copied automatically with a Play icon overlay—instantly linking to the video content.
Once you embed videos using your ContactMonkey email template builder, you can measure video clicks, compare engagement levels between videos, and gather feedback on your content. It’s that simple!
Looking for more resources to improve your internal communications? Check out our list of the best internal communications blogs and stay up to speed with the latest employee engagement trends and best practices.
Want to track video engagement within your internal newsletters? Book a FREE demo today and learn more!
