In this blog, we discuss why you should use video for internal communications to boost employee satisfaction. We also talk about 6 effective types of internal communications videos you can deploy to up your comms game. 

Since the dawn of time, humans have been drawn to visual messages.

It therefore goes without saying that having a solid internal communications strategy, with video as front and center, will go a long way in helping you boost employee satisfaction and engagement.  

Are your employees actively disengaged at work? Are you serious about creating an engaged work culture? Do you want to boost employee satisfaction?

If you answered yes to all these questions, you need to use video to up your internal comms game!

But you may be wondering, why use video for internal communications?

According to Hubspot’s report on “The State of Video Marketing in 2018,” 81% of businesses use video as a marketing tool and 99% of those who already use it, claim they’ll continue using it.

The report further claimed that most marketers found video helped their customers understand their product or service better and enabled them to increase sales.

video for employee satisfaction

So video definitely needs to be a key part of your internal communications planning.

It can help you effectively increase employee engagement, enhance employee satisfaction and improve your work culture.

But how can you effectively incorporate video for internal communications

What are the most effective types of internal communications videos?

And how do you ensure you’re able to use the power of video in a way that truly engages your employees?

Well, we’ve got you covered.

In this blog, we’ve outlined 6 video examples from various companies that have effectively utilized video within internal communications.

These videos can be used as inspiration to help you start thinking about how you can effectively leverage this tool to increase employee satisfaction and improve your work culture.

So without further ado, let’s have a look at these video examples.

Send Internal Email from Outlook for Employee Newsletters

How to Use Video for Internal Communications: Examining 6 Video Examples to Help You Increase Employee Satisfaction

1) Video for Recruitment Purposes

 It is a great way to show prospective workers what your company values are and an excellent way to define your company’s culture among its current employees. 

As an internal comms professional, if you’re serious about enhancing your company’s work culture, you should consider working with HR to create a fun recruitment video.

Not only is it a great way to show prospective workers what your company values are, it’s also an excellent way to define your company’s culture among its current employees to increase employee satisfaction.

You can feature your current employees in these videos as well so that they’re prompted to promote the videos internally. This will, of course, lead to higher levels of engagement.

Many employees expect you to ask them to get involved. Oh, and of course, they’ll feel appreciated and engaged with their jobs more if they’re asked to be a part of it!

Check out this fantastic video by Apple for recruitment purposes.

 

2) Employee Experience Video: Highlight Your Company’s Story

This is an excellent way to create and instill your company’s story into the hearts of your employees. A good company will always focus internally and encompass unique employee experiences as part of its larger story.

You don’t necessarily need to focus on recruitment when creating a video for internal communications purposes.

You could plan a video showcasing diverse employees sharing their unique employee experiences in a video.

What a great way to highlight your company’s work culture and boost employee engagement at the same time!

Employees can talk about what makes their employee experience so unique at your company.

A good company will always focus internally and encompass unique employee experiences as part of its larger story.

Once you make employees feel like they’re part of your company’s story, they will begin to truly understand what your company’s overall mission is and how they fit into the larger picture.

You can also show the video at all your internal company events to instill team spirit and camaraderie among your employees.

Employee satisfaction through team spirit

Videos like these are also great additions for your internal newsletters.

By circulating such videos in your employee newsletters, you’ll ensure dispersed and remote workers also watch the video and feel like they’re a part of your company’s story.

Dunkin Brands was able to showcase employee experience in a video quite effectively, which you can watch below. They’ve clearly done a good job of their employment branding.

 

3) Video for Internal Communications Showcasing Core Company Values

Defining and communicating core company values helps employees understand why the work they do matters. It also motivates them to play a part in building your company’s overall employee brand.

In order to build a specific work culture and employee brand for your company, you also need to understand what your company’s why is?

Defining and communicating core company values helps employees understand why the work they do matters.

For example, if your company cares deeply about sustainability issues then showcasing your organization’s leading role within the realm of Corporate Social Responsibility (CSR), through a video, would be ideal.

For inspiration, take a look at this fantastic video by Foresters Financial.

 internal communications hacks

4) Video for Internal Communications Training Purposes

Videos can be a great and effective way of reducing training time and an awesome learning tool for new hires as well as existing employees.

Training and onboarding new employees can be an extremely time consuming process.

It can be even more complicated if your company is dealing with dispersed employees all across the globe.

Videos can be a great and effective way of reducing training time and an awesome learning tool for new hires as well as existing employees.

Research has shown that people learn better through audio-visual means.

So you should really think about getting rid of the enormous onboarding booklets you’ve created and switch over to video!

This will definitely improve employee satisfaction and enable effective internal communication.

Check out this uber-creative internal communications training video on health and safety for The Cosmopolitan of Las Vegas.

Boy, if learning health and safety procedures could be this fun, I’d sign up for all health and safety videos available online.

5) Using Video for Internal Communications & External Communications

Using video to tie both internal and external communications together is an excellent idea. This will help you promote cross departmental collaboration, which will, in turn, boost employee engagement internally among colleagues.

An important aspect of effective communications that many professionals often overlook is how significant it is for internal and external communications to work together.

How can you effectively deploy internal stories to further help build your company’s external marketing efforts?

Using video to tie both internal and external communications together is an excellent idea.

This will help you promote cross departmental collaboration, which will, in turn, boost employee engagement internally among colleagues.

This video from the University of Leicester was able to deploy this tactic effectively.

The internal communications department at the University of Leicester was tasked with creating a fast-paced news program highlighting specific stories. 

The result was a series of video episodes showcasing various stories from staff, students and the public.

Check out the video below highlighting the work of different university staff members internally. 

 

 

6) Explainer Videos for Internal Communications

Having relevant explainer videos, that can coherently communicate the key aspects of your product for new hires, is integral.

Explainer videos are great for showcasing a new product launch internally and communicating how the product works.

If your own employees have no clue on how your products or services operate, then how can you expect them to communicate this to your customers or clients?

Thus, having relevant explainer videos, that can coherently communicate the key aspects of your product for new hires is integral.

If you have a new product launch, you can also create an internal video to show existing employees how the new product works.

Check out this internal communications explainer video in the form of an animated video presentation by Matrix, a leading manufacturer of telecom and security solutions.

The company used this animated video format to explain the benefits of Matrix Cosmec to its system integrators.

 

So, there you have it. You can now draw inspiration from 6 effective types of internal communications videos and boost employee satisfaction.

If you’re still not convinced, here are some reasons why video is ideal for internal communications.

Why Use Video for Internal Communications?

  • Using video for internal communications will help you stay connected to remote workers.
  • Utilizing video for internal communications will allow you to communicate your company’s values and mission statement to both internal and external audiences.
  • You can also measure how successful a certain video was internally by looking at the total number of internal video views.

You could take this a step further by circulating employee satisfaction surveys asking your employees to rate their level of engagement on each video.

According to Harvard Business Review, an engagement survey is the most effective way of gauging engagement levels.

After you’ve gauged the performance of your various internal videos, you can pin down how effective a certain video was in changing your organization’s employee satisfaction and job satisfaction levels.

If you’ve successfully launched an internal communications video campaign within your company, tell us about it in the comments below!

If you want to track the engagement on the videos you send via email, you may be interested in learning about our tool for internal comms. Just click on the button below to book your demo!