Tactics

Audience segmentation

The process of organizing employees into audience segments, by role, location, department, or work type, so internal emails can be tailored to what each group actually needs to know rather than sent as one version to everyone.

ContactMonkey’s Internal Benchmark Report 2026 found average open rates decline from 89% at organizations under 50 employees to 73% at organizations with more than 10,000 employees. See how ContactMonkey’s audience segmentation feature helps close that gap.

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