How To Implement An Effective Hybrid Workplace Strategy In 2024

Mariya Postelnyak

Employee Engagement

The hybrid workplace has drawn interest from businesses across all industries. And yet, it’s still unclear what this new buzzword means in practice. In this guide, we’ll cover everything you need to know about the hybrid workplacerisks, rewards, models, and more. 

Initially introduced as a safety measure during the COVID-19 pandemic, the hybrid workplace has seen a jump in popularity.

As employers look for new ways to attract top talent, the hybrid workplace has become part of a competitive job package. The flexible arrangement balances in-office and remote worka boon for many employees.

And yet, companies are only working out the nuts and bolts of what a hybrid workplace should look like. Questions of risks, rewards, the impacts on employee engagement, as well as the logistics of hybrid work remain relatively unexplored.

With this guide, we’ll try to shed some light on what a hybrid workplace could look like in action. We’ll also explore hybrid workplace best practices and the tools that can help you manage a hybrid workforce.

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What is a Hybrid Workplace?

Hybrid work has quickly become a buzzword in today’s corporate vocabulary. But what does it mean in practice?

Look at this way: a hybrid workplace is a flexible work arrangement where employees can choose to work from home or from the office. While hybrid work always consists of some combination of remote work and office work, there are many ways it can play out. 

For instance, some employers may allow their staff maximum flexibility—employees can choose where they want to work and when. In this arrangement, employees can decide to work from home, or even abroad, 100% percent of the time. 

On the other hand, some employers may instate a more structured hybrid workplace model. This can include asking employees to come into the office for a set amount of days a week.

Ultimately, a hybrid workplace offers more choice for employees through added flexibility. It also keeps employees safe and healthy by allowing space for social distancing as we reel from the COVID-19 pandemic.

Types of Hybrid Workplace Models

Today, more than 50% of companies intend to implement some form of hybrid workplace. Yet not everyone will be following the same blueprint. 

Some companies are opting for a hybrid workplace that prioritizes remote work with minimal or no office time. Others are looking to strike a perfect balance between office work and at-home work. Meanwhile, some organizations look to minimize remote work while offering some flexibility as employees get used to new routines post-pandemic. 

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Here are just a few of the popular hybrid workplace models employers can choose from:

Remote-first

A remote-first hybrid workplace is one that allows fully remote work for some employees. This workplace model is similar to a fully remote office with the exception that some staff have to come to the office occasionally. Employees in this group often include senior leaders and management staff.

Companies like Quora, Substack, and more have already adopted this model. It allows these companies to cut down on real estate space while offering their employees ultimate flexibility. A possible drawback is that employees who don’t like to work from home no longer have many alternatives. 

Office-occasional

Many employers look forward to their return to the office. Some missed the structure and social environment of the physical workplace. Others may have faced an at-home work environment with plenty of distractions and are excited to regain their focus.

If a complete return to the office is not yet possible, but your teams see the benefits of this work environment, the office-occasional model is your solution. This type of hybrid workplace allows employees to come in a few days a week. 

Whether it’s for health and safety reasons or employee preferences, this workplace model creates balance between office work and remote work. It also caters to a range of working styles. You can smooth out this workplace model by using effective return-to-work emails.

Office-first, remote allowed

This model resembles earlier flexible workplace policies in place prior to COVID-19. At companies with an office-first, remote allowed policy, employees have the option to work from home on occasion. However, the office remains the primary workspace. 

A risk with this hybrid workplace model is that workers who choose to work remotely more often could be regarded negatively by colleagues or management. 

When a majority of people are in the office, it’s more likely that those who aren’t will be seen as the odd men out and feel excluded. This in turn creates divisions in the office, or deters employees from at-home work entirely.

Choose the Right Model with Employee Feedback

When choosing a hybrid workplace model for your organization, it’s important to make an informed decision. Your choice should consider the type of industry, your vision for the company’s future, and foremost, employee perspectives.

With ContactMonkey, you can gather essential employee feedback quickly and easily as an effective employee newsletter idea.

Simply create 1-3 questions around hybrid work preferences. Then, embed them into your employee newsletter using ContactMonkey’s drag-and-drop email template builder. Ask questions such as: 

  • Does a remote work environment provide you with greater work-life balance? [yes / no]
  • Would you like to come into the office at least once a week? [yes / no]
  • How many times would you like to come into the office weekly? [comments option]

With ContactMonkey, you can take advantage of dichotomous response features such as yes/no and thumbs up/down, as well as star ratings and emoji reactions. You can also turn on commenting so employees can elaborate on their responses with guaranteed anonymity. 

The Pros and Cons of a Hybrid Workplace

Choosing who can work from home and who comes into the office can be a logistical headache. Without a well thought-out plan, a hybrid workplace can create confusion for your employees and frustration for management. It could also risk your company culture, team work, and creative output.

On the other hand, a well-planned hybrid workplace can have many benefits. From attracting a bigger talent pool, to increasing employee retention, hybrid work can bring people together if done right.

Let’s break down some of the benefits and drawbacks of a hybrid workforce. 

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Benefits of a Hybrid Workplace

Greater employee satisfaction: A recent study showed that 52% of the American workforce was in favour of a hybrid workplace. This shows that a hybrid workplace and employee satisfaction are directly related as hybrid work grows in popularity among all employees. 

Bigger talent pool: The flexibility of a hybrid workplace could accommodate the schedules of a wider range of job seekers—parents, part-time students, and others. Meanwhile, having greater choice over one’s lifestyle makes hybrid work attractive to millennials who look for more flexible and remote work options. This in turn amplifies the candidate pool for companies with a hybrid workplace.

Competitive employer brand: A hybrid workplace enables employers to offer an attractive job package to candidates. This advantage helps build a compelling employer brand as more job seekers flock to such companies.

Higher productivity: According to one study, 95% of corporate employees are more productive than before the pandemic. Less commuting and minimal workplace distractions are possible reasons. While some attribute this success to having fully remote employees, others suggest that it’s about striking a balance between remote and in-office work. This way, all employees’ working styles can be accommodated.

Better work-life balance: Work-life balance is the biggest reason that job seekers look for flexible work. Whether it’s having time to pick up kids from school or finishing work in time to get to the gym, hybrid work caters more to employees’ personal lives. 

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Disadvantages of a Hybrid Workplace

Potential for reduced employee engagement: Removed from the office, employees could be at greater risk of feeling disengaged and disconnected from colleagues. As some employees work remotely while others come into the office, certain workers may start feeling left out. 

Less employee collaboration: Studies conducted during the pandemic showed that full-time employees who worked from home experienced a 37% drop in collaboration time. When you introduce the added element of having some employees in-office and others away, the impacts on collaboration can increase.

Increased surveillance: According to a study by Gartner, around 75% of office conversations will likely be recorded and assessed by 2025. This type of surveillance is especially a risk in remote and hybrid work environments where managers feel less in control and in-touch with employees. 

Lack of control over the work environment: For a part of your workforce to effectively work from home, access to reliable technology is key. Employees working remotely need a quality computer, fast-speed internet, quality headphones, and a range of software to collaborate effectively. 

The best way to understand the possible risks involved with a hybrid workplace is by asking employees directly. With ContactMonkey’s anonymous comments, employees can express their honest concerns and provide suggestions for your hybrid workplace strategy. Best of all—they can add their feedback seamlessly, right from your company newsletter.

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5 Tips for Implementing a Hybrid Workplace

Implementing a hybrid workplace doesn’t happen overnight, and there will likely be a learning curve in the process. But with a bit of planning and investing in effective tools, you can simplify the process while improving your employee experience with added flexibility. 

We’ve listed our top hybrid workplace best practices along with tips for managing a hybrid workforce. 

1. Establish a clear hybrid workplace policy and guidelines

Before announcing your plans for a hybrid workplace to employees, take a pause. Make sure you have a clear idea of what hybrid work will really entail for your business. 

Are employees still expected to come into the office at least once a week? Will there be a schedule to ensure that not everyone comes in at once and hampers social distancing? If remote work is an option, will it include working from another state or province, or even abroad? 

Prepare a set of answers to these questions and compile them into a document of your hybrid workplace policies and guidelines. Then, distribute this across your teams using your company newsletter. 

With an internal communications software like ContactMonkey, you’ll be able to embed your guidelines document using smart links rather than bulky attachments. Simply click on the smart links icon when creating your email newsletter within the email template builder. This feature and others are all available through an easy-to-use sidebar menu. 

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Once your email is sent, you’ll be able to track how many people opened your email and clicked on your document using ContactMonkey’s in-depth workforce analytics. This is a great way of measuring employee engagement, as you’ll learn which employees are aware of what to expect from your hybrid workplace, and, perhaps more importantly, which aren’t.

With ContactMonkey’s emoji reactions, employees can also show how they feel about the new guidelines and policies. Simply drag and drop a survey question such as, ‘How do you feel about our new hybrid workplace policy?’ using your ContactMonkey email template builder. Then, choose emoji reactions as the response option for a quick way of gauging your employees’ take on hybrid work.

2. Focus on communication

Before, you could rely on word of mouth for whatever slipped through the cracks of your internal communications. But with a hybrid workplace, this becomes harder. You need to ensure that employees are staying connected and receiving key messages despite being away from the physical space of the office.

On the other hand, for those coming back to the office after so long, it’s essential that they receive effective and timely return-to-work communications.

Whether they’re remote workers, in-office, or a bit of both, all employees rely on your company emails for key updates. With ContactMonkey’s email template builder, you can design stunning HTML emails and get in-depth analytics to gauge employee engagement.

ContactMonkey helps you boost email engagement with interactive elements like embedded pulse surveys and GIFs. It also lets you create more informative communications while keeping things visually dynamic with videos and smart links.

To check if your communications are reaching the remote teams in your hybrid workforce, simply visit your analytics dashboard. You’ll have all the key statsopen rates, click-through-rates, read times, and moreall in one place. ContactMonkey’s segmented email stats will even let you pinpoint disengaged departments and company locations so you can adapt your engagement strategy accordingly. 

3. Provide employees with the necessary resources for collaboration

Concerns about employee collaboration and engagement are at the forefront of disputes on the risks of hybrid work. But with the right tools and technology, these worries can be abated. 

Remember, when it comes to collaboration, it’s not just about group work. Having time for independent thinking and developing ideas to share with others is equally important. 

In this way, independent work could support collaboration space if there are effective tools to bring the two together. 

Collaborative video software like Remo is one innovative solution. It goes beyond the capabilities of Zoom, allowing employees to draw and write on a group whiteboard, or even share documents and media.

Meanwhile, interactive employee communications software like ContactMonkey enable employees to collaborate using surveys, polls, smart links, and videos. You can also use them to launch virtual team building activities during, and outside of, work.

Using ContactMonkey’s pulse surveys, staff can ask questions, vote on new ideas, give feedback, and comment on industry news. 

ContactMonkey’s email template builder lets you embed response features like emoji reactions, star ratings, and thumbs up/down. So employees can easily give feedback right from their emails. Not to mention, your internal communications team can get a clear view of responses and engagement stats using their ContactMonkey dashboard.

With the right technology, you can stay up to speed with the changing role of internal communication and keep employees connected wherever they may be.

4. Gather continuous feedback

During a period of rapid change, the most important thing is to check in on employees. Gathering continuous employee feedback lets you gauge staff concerns before they become deal breakers for your team.

Are employees feeling distracted by the new hybrid work model? Do they feel that their productivity has decreased? Or, are they experiencing greater work-life balance and wellbeing in the new work environment? These are all important questions to ask during the transition to hybrid work. 

Employers are no longer able to simply gauge employee engagement and satisfaction levels from in-person interactions. So honest feedback becomes vital. 

With ContactMonkey, you can make the feedback process seamless by embedding employee pulse surveys directly into your company newsletters. Using ContactMonkey’s eNPS feature, you can also check employee engagement levels using a single, pointed question to determine your employee net promoter score (eNPS). Much like the example below:

5. Brace for the learning curve

A hybrid workplace model is a popular feature across many companies—maybe even the future of work. But it’s still a big leap from how things were in the past. Senior leaders and staff alike will need time to adapt.

If you’re implementing an office-first hybrid model but notice some employees going entirely off the grid, don’t panic. Instead, take inventory of how you’re communicating your hybrid workplace policies. Speak with employees during your weekly meetings and provide effective employee feedback.

On the other hand, if you notice that employees who are coming into the office are less excited or motivated in their work, ask them what can be improved. 

With ContactMonkey, you can gather quick, continuous feedback using your employee pulse surveys. But employees can also use the same feedback channel to provide suggestions and allow you to make improvements to your hybrid office. 

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Simply turn on anonymous commenting in your ContactMonkey template builder before embedding your message into Outlook or Gmail. Employees will be able to elaborate on their survey responses while feeling confident that anonymity is guaranteed.

How to Develop a Hybrid Workplace Strategy

Once you’ve got an idea of how you want to introduce your hybrid workplace approach to your employees, the next step is to solidify your plans by developing a hybrid workplace strategy. This will outline specific actions you’ll take to ensure that your employees can succeed while adapting to this new working configuration.

There are many ways to you can design your hybrid workplace strategy. One surefire way you can address the concerns of your employees is to conduct a hybrid workplace survey to get an idea of what issues are pressing for your employees. This kind of employee feedback will let you know how to structure your strategy and if any hybrid workplace technology is required to achieve your productivity goals.

After you’ve got collect your employees’ thoughts and prioritized their concerns, start building your strategy. This can be similar to your internal communications strategy, only specifically aimed at coordinating your in-office and remote employees. Build content like the aforementioned hybrid workplace surveys, along with whatever other communications you need to send, and begin to schedule your sends and develop KPIs.

A well-built hybrid workplace strategy should ensure that your employees are prepared to succeed from wherever they’re working, and that they’re receiving all the resources they need to do their jobs. It should also help you determine the efficiency of your hybrid workplace and highlight areas where you need to improve.

Challenges of a hybrid workplace

Some of the biggest challenges with hybrid work are collaboration and communication. Collaboration in a hybrid workplace can be hindered by physical distance and differing time zone, and communication in a hybrid workplace can be affected by similar factors.

This is where employee feedback excels: poll your employees to see what are their biggest challenges with hybrid work. Look for recurring issues and if your employees have suggested any preferred solutions to them. Create a selection of options and ask your employees which solution they’d prefer. Though this may seem like a lot to ask from your employees, it’s worth ironing out their concerns initially rather than letting their problems slow down their productivity over months or years.

Ultimately, the better you address the concerns of your employees the more they’ll thrive in your hybrid workplace. If your existing employees are thrilled with how your company approaches hybrid work, then new employees are more likely to buy into that ideology. This cycle helps solidify your hybrid workplace culture as a point of pride, rather than a tenuous experiment.

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Effectively Manage Your Hybrid Workforce

It doesn’t look like the future of the office will resemble the past, but that’s not necessarily a bad thing. Organizations that choose to opt for a hybrid workplace can gain many advantages. The key is having proper internal communications planning, clear guidelines, and being straightforward about your expectations. With the right tools, you can ensure that employees stay connected and engaged whether they’re 6 or 6,000 feet apart. 

Embedded pulse surveys enable you to gather feedback and continuously make improvements to your hybrid workplace model. Meanwhile, in-depth analytics can give you peace-of-mind by ensuring that key messages are reaching your employeeswherever they may be.

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