Finding compelling communication books to add to your fall reading list ain’t no easy task!
In this blog, we’ve listed 10 of the best internal communications books to help you boost employee engagement within your organization.
While some of the books are designed specifically for internal communications professionals, other books are written for a marketing audience with relevant insights for internal comms pros.
Regardless of the titles, each book offers a unique perspective that will help you build your company’s work culture, engage employees and up your internal comms game!
So, keep calm and read on to find out which communication books you need to add to your internal comms reading list.
Examining Epic Internal Communications Books for Your Fall Reading List
1) Making the Connections: Using Internal Communication to Turn Strategy into Action
If we’re discussing some of the best internal communications books for internal comms professionals, we have to include this hands-on guide in our list.
This book by Bill Quirke breaks down key definitions and hones in on what it means to be an internal communications professional.
He defines internal communications and how one can use effective communication practices for best results.
The way we communicate is changing due to disruptive technologies and rampant globalization. It has now become even more difficult for internal comms pros to turn their strategies into action in a world filled with distractions.
Businesses need better communication to achieve their goals and having a solid internal comms team can help organizations create best results.
But it’s sometimes hard to make relevant connections and ensure you’re actually executing on your internal comms strategy.
Making the Connections: Using Internal Communication to Turn Strategy into Action is a must-read for any internal communications professional. It’s jam packed with insights and advice on how to effectively engage and communicate with your target audiences.
Looking to develop your internal communications strategy further? Wondering how to create effective internal comms for a global audience?
Read this book to find all the answers!
2) Start with Why: How Great Leaders Inspire Everyone to Take Action
Start With Why is often found on lists citing top communication books and on personal development blogs.
This one is a favourite among internal comms pros as most have seen Simon Sinek’s infamous TED Talk inspiring great leaders to take action.
With this groundbreaking book, Simon Sinek kick-started a movement inspiring people to find their why and rejuvenate their careers.
It’s a great read for those organizations struggling to figure out what their why is and how to communicate that effectively to their employees.
Companies need to lead with purpose and ensure their employees are aware of that purpose so that they feel like they’re a part of a larger goal or vision.
If you’ve ever wondered how some companies are more successful and leave an impact while others flounder, you need to read this!
3) Internal Communications: A Manual for Practitioners
Internal Communications: A Manual for Practitioners by Liam FitzPatrick and Klavs Valskov is jam-packed with advice, case studies and practical tools on how to create effective internal comms in your organization.
The book takes a deep dive into what good internal communication looks like and offers a clear step-by-step action plan on how to go about creating a stellar internal communications strategy.
The writers themselves have years of experience within both the private and public sectors and they cover many significant topics within internal comms in great detail.
From discussing which communication channels to use, how to work with senior leadership to drive change within an organization, the writers effectively cover it all!
This would be a great addition to your library of epic communication books!
4) Brand From The Inside
As an internal communications professional, you obviously understand the value of building a stellar employer brand.
While many organizations are able to build a compelling employer brand, very few are able to truly engage their employees and get them on board to deliver on the promises of what the brand entails.
In “Brand from the Inside,” Libby Sartain and Mark Schuman, give you an in-depth guide on how to ensure your workers are able to consistently add value to your employer brand and deliver on brand promises.
They argue that by building a brand from the inside, companies can create emotionally engaged and driven employees and attract top talent that will prepare the organization for future success.
This is one of the best communication books out there for those looking to build an impactful internal brand.
5) The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
While internal comms pros understand the importance of helping to create an organizational culture driven by purpose, many of them struggle with figuring out how to do so.
Authors Jeff Izzo and Jeff Vanderwielen tackle this problem head on. The Purpose Revolution leaves you feeling motivated and inspired to work in an organization that prioritizes its purpose above everything else.
The book demonstrates how leaders and organizations can bring about change within their corporate culture in order to succeed within this purpose driven era.
The authors provide concrete examples on how to lead with purpose and thus attract the world’s best talent, customers and suppliers.
This book is timely as more and more people are striving to work for organizations that make a difference or create an impact.
The Purpose Revolution is the perfect fit for those looking to implement effective change and create a culture driven by purpose and impact. This is another gem to add to your library of internal communication books.
6) The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
According to the authors, if you want to truly focus on success, you need to closely concentrate on one big thing. You need to ask yourself: what’s the one big thing I can achieve that will make everything else easier for me to accomplish?
The One Thing draws ideas from concepts such as the domino effect to convince readers that everything you do has a bigger impact than you think.
This book helps you figure out how to prioritize and focus on building upon the one big thing that matters the most and cut out all external noise. In other words, the book teaches you to think “less is more.”
What’s the one thing that matters to you and how will it help you achieve some of your lesser goals?
If you want the answer to that question, make sure to buy this book to add to your list of must-have communication books for 2020!
If you want to try ONE thing that will help you boost employee engagement and improve internal communication, start tracking your employee emails using our tool for free!
7) Deep Work: Rules for Focused Success in a Distracted World
We’re living in an era of disruption and distraction, making it harder for us to create meaningful work and produce results.
After all, you can only truly produce magnificent results if you’re working on things that matter to you.
But how do you figure out what matters in an age of distraction?
He presents his four rules for transforming your work ethic, indulging in deep and meaningful work and cultivating good habits.
If you want concrete examples to create a plan on how to avoid being sucked into all the distractions that permeate our lives, definitely add this book to your list of internal communication books to read this fall.
8) Big Magic: Creative Living Beyond Fear
As internal comms professionals, you need to learn how to strike a balance between strategic thinking and creative execution.
Many internal communications professionals often forget their jobs entail an enormous amount of creative thinking.
She gives insights into approaching the work that we fear as well as the work that we love, giving advice on what kinds of attitudes and habits we need to embrace and hone for ultimate creative success.
Gilbert’s conversational style of writing and hilarious anecdotes make this one a delightful read!
A truly magical addition to your library of compelling internal communications books.
9) Made to Stick: Why Some Ideas Survive and Others Die
Whatever it is you do in your life, the success of your ideas depends upon how effectively you communicate them to your audience.
In Made to Stick, the authors look at what makes certain messages stick while others fall flat.
Whether you’re creating an internal comms video, crafting your next employee newsletter or working on a presentation, this book will tell you how to communicate your ideas with clarity and how to make them truly resonate with your audience.
Packed with practical examples and insights, this book delves into the art of effective storytelling. The authors outline six principles that lead to successful implementation of an idea.
By practicing and cultivating these principles into your work life, you’ll be able to communicate effectively and ensure your messages stick with your audience and leave a lasting impact!
10) Crushing It
Although geared mostly towards marketers or those looking to build their personal brands, there are important lessons in this one that can be applied by internal comms professionals.
If you’re looking to build your company’s internal brand, Vaynerchuk offers some invaluable tips on how to effectively deploy social media channels to establish your brand’s persona.
He delves deep into the main platforms, such as Facebook and Instagram, but also explores some lesser known platforms to help you achieve your goals.
The vivid examples are designed to inspire you to take action and start building out your own brand.
If you’re not crushing it yet on social media, make sure to read this book to gain some inspiration and motivation on how to start building up your company’s internal brand on social media!
Have you added any of these internal communications books to your internal comms library? Which communication books have impacted your internal comms strategy? Tell us in the comments below. We’d love to hear from you!
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If you want to up your internal comms game, you may want to consider tracking your employee emails with our handy employee engagement tool for Outlook and Gmail.