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Global State of Internal Communications Report 2026
Internal communications is more visible than ever. But GSIC 2026 shows it isn’t always more effective.
Even with formal strategies and established channels, messages are still missed, behavior change is inconsistent, and measurement often fails to prove impact. Meanwhile, expectations keep rising across hybrid workplaces, growing frontline audiences, and constant change.
GSIC 2026 is based on insights from internal communicators and HR leaders across regions and industries. It highlights what’s actually happening inside organizations.
In this report, you’ll discover:
AI’s role in 2026
AI is the #1 topic of interest, signaling a shift toward efficiency and scale, alongside new concerns around trust and quality.
The reality of reach and attention
Employees lose hours each week to poor communication, and most teams believe only 26–75% consistently engage with internal emails.
Why execution is breaking down
IC teams are lean (67% have five people or fewer), yet spend most of their time creating, formatting, and sending communications, while corrections and resends remain common.
Where trust and follow-through stall
Feedback collection is nearly universal, but closing the loop is inconsistent, which weakens confidence, clarity, and credibility over time.
Why measurement still doesn’t land
Measurement is a top pain point: many teams struggle to track communications and demonstrate impact, even as leadership expects proof.
Benchmarks to support planning and buy-in
Use the data to validate priorities, justify resourcing, and build an IC strategy designed for scale.
