Writer bio: Alyssa Towns
Alyssa Towns
Articles by Alyssa Towns
Building Internal Email Campaigns That Support Business Goals
Nov 25, 2025
It wasn’t all that long ago that I supported siloed, ad hoc status updates without any form of measurement, ranging from emails about breakfast in the breakroom to optional training opportunities and event invitations, to fire drill training notifications. For many businesses, pushing status updates like these was once the norm. With the acceleration of
Internal Email Subject Lines: Best Practices and Real Examples
Nov 24, 2025
After nearly a decade writing internal email subject lines for everything from CEO updates to office power outages and free breakfast to company restructuring, I don’t have all the answers. But I do know this: the most effective internal email subject lines lean into psychological principles to pique curiosity, make employees feel part of something,
Internal Email Strategy: From One-Off Sends to Campaign Thinking
Nov 24, 2025
As an internal communicator, I’ve experienced my fair share of exhausting, caffeine-fueled weeks where I’ve supported multiple all-staff emails on various topics (CEO updates, benefits plan changes, team restructures, and upcoming employee engagement events) all within one week. Ad hoc sends are exhausting for the communicators working on them, and more importantly, they can cause