Writer bio: Alyssa Towns

Alyssa Towns

Alyssa is a writer and communications specialist who loves partnering with brands to build better workplaces, helping internal communicators do their best work, and assisting organizations in improving their internal communications. She has spent her entire career, both unofficially (in an executive administrative and operational capacity) and officially (as a senior communications manager), supporting and eventually leading internal communications and change management efforts. Alyssa pairs her education in psychology with empathy and change management principles to develop internal communications strategies that foster a human-first approach. Alyssa brings extensive experience in internal communication and employee experience, with a background supporting C-Suite executives across various organizations. She has planned company-wide events, developed internal communications strategies for small businesses, managed communications efforts during mergers and acquisitions (M&As) and CEO transitions, and more. In addition, Alyssa is an experienced content writer with bylines all over the interweb.

Articles by Alyssa Towns

Internal email campaigns that drive positive business outcomes and goals

Building Internal Email Campaigns That Support Business Goals

Nov 25, 2025

It wasn’t all that long ago that I supported siloed, ad hoc status updates without any form of measurement, ranging from emails about breakfast in the breakroom to optional training opportunities and event invitations, to fire drill training notifications.  For many businesses, pushing status updates like these was once the norm. With the acceleration of