Alyssa Towns

Alyssa is a writer and communications specialist who loves partnering with brands to build better workplaces, helping internal communicators do their best work, and assisting organizations in improving their internal communications. She has spent her entire career, both unofficially (in an executive administrative and operational capacity) and officially (as a senior communications manager), supporting and eventually leading internal communications and change management efforts. Alyssa pairs her education in psychology with empathy and change management principles to develop internal communications strategies that foster a human-first approach.

Articles

Dynamic content for US Employees segment

How To Personalize Internal Emails: Step-by-Step Guide For IC Pros

Sep 8, 2026

When asked, “Which of the following best describes how employees engage with internal communications?” a whopping 63% of internal communicators in ContactMonkey’s Global State of Internal Communications Report 2026 said employees occasionally engage when relevant. An additional 21% indicated that employees skim messages but rarely respond. What’s worth pointing out here is a detail not

How To Use Internal Email Benchmarks For Better Internal Communications

Sep 8, 2026

Most internal communicators understand the gray space of gathering internal email data — open rates, click rates, and other metrics depending on their internal communication software — only to wonder: Are these numbers any good? Is our organization more or less engaged than others? Thankfully, internal email benchmarks, or reference ranges that can help you

How Can Internal Communications Teams Reach Deskless and Frontline Workers in 2026?

Aug 4, 2026

Most internal communication strategies are still built for people who sit at a desk. They assume employees have access to a laptop, digital communication tools, and time to read during their working hours. That’s not the reality for a huge share of the workforce. According to ContactMonkey’s Global State of Internal Communications Report 2026, 55%

Benefits of effective internal communication in business

Internal Communication During Organizational Change: What Should IC Teams Do in 2026?

Jul 22, 2026

Shifting business strategies have sparked a change-communication reality that internal communicators and people teams know too well: leaders spend weeks making decisions about restructuring, layoffs, and other significant changes, yet leave how to communicate the change to the last 24 hours. ContactMonkey’s Global State of Internal Communications (GSIC) Report 2026 backs this up: change management

How Can You Measure Internal Communications Effectiveness?

May 8, 2026

Measuring internal communication effectiveness involves understanding whether employees received, understood, and acted on information, and whether it improved alignment and business outcomes. The problem is that most organizations stop at delivery. They (maybe) check open and click-through rates and move on, never truly knowing whether the communication actually did what they intended. They equate delivering

What Is an Internal Communications Brief, and Why Does Every IC Team Need One?

May 1, 2026

Years ago, I worked for an organization navigating significant change. Following a CEO transition, our new CEO restructured our team and sought support with the announcement, with little time to prepare. The leaders I worked closely with on all staff announcements jumped right into creating a slide deck for our all-hands meeting, complete with detailed

What Are the 7 Employee Engagement Trends Redefining Workplaces in 2026?

Apr 24, 2026

What’s shaping the latest trends in employee engagement in 2025? It’s not just changing job titles or tech upgrades—it’s a collision of evolving values, demographic shifts, and a workplace environment defined by constant change. Check out what’s trending this year for employee engagement and how you can adapt your employee engagement strategies.

How Can You Use AI for Employee Onboarding in 2026?

Apr 17, 2026

ContactMonkey’s Global State of Internal Communication (GSIC) 2026 Report revealed that the number one focus area for internal communicators is artificial intelligence in the workplace (57%). And with IC teams reporting a moderate influence across key organizational outcomes, including driving company culture, reaching a dispersed workforce, and enabling people managers, it makes sense to explore

An Internal Communicator’s (Honest) Review of ContactMonkey

Apr 10, 2026

As an internal communications pro with experience supporting small-to-mid-sized teams, I know how it feels to be wrapped up in the tactical execution of the work, to the point where you lose sight of and time for strategic development. I also know what it feels like to be part of an understaffed (and even solo)