Writer bio: Alyssa Towns

Alyssa Towns

Alyssa is a writer and communications specialist who loves partnering with brands to build better workplaces, helping internal communicators do their best work, and assisting organizations in improving their internal communications. She has spent her entire career, both unofficially (in an executive administrative and operational capacity) and officially (as a senior communications manager), supporting and eventually leading internal communications and change management efforts. Alyssa pairs her education in psychology with empathy and change management principles to develop internal communications strategies that foster a human-first approach.

Articles by Alyssa Towns

15 Best Practices for Effective Internal Communication in 2026

Feb 20, 2026

Internal communication has never been under more pressure than it is in 2026. Your workforce is hybrid, distributed, or frontline-heavy. Messages compete with packed inboxes, shifting priorities, and nonstop change. The once-loved tactics that worked in an office-first world simply don’t cut it in a digital, hybrid, changing-by-the-day workplace with employees dispersed across time zones,

10 Internal Communication Email Templates and Examples to Engage Staff

Feb 13, 2026

Internal communication emails are often poorly designed, rushed, unclear, and easy to ignore, leading to missed messages, disengaged employees, and wasted time. When every update is competing for attention, important internal communications must stand out intentionally in crowded inboxes. The challenge isn’t just quality, it’s capacity. According to ContactMonkey’s Global State of Internal Communications (GSIC)

Internal Communication: 2026 Complete Guide for IC Professionals

Feb 6, 2026

Internal communication is undergoing one of its most significant shifts in decades. Internal communication teams are contending with rapid technological change, distributed workforces, and growing expectations from both employees and executives. External volatility is additionally pressuring organizations to communicate quickly and clearly. In this environment, internal communication leaders can no longer rely on ad hoc

The Best Time to Send Internal Emails to Employees

The Best Time to Send Internal Emails (and How to Test It)

Jan 30, 2026

I once worked for an organization with employees across the globe, using an outdated practice of sending most internal emails at a time that worked for the majority of employees. It worked when the team was small and primarily located in a single office, but internal email practices failed to keep pace with company growth

Mapping Internal Emails to Employee Journeys (Onboarding, Development, Retention)

Jan 28, 2026

In 2017, I sat at the front desk of my employer’s corporate headquarters, sending emails about a multi-month state-funded training opportunity at a local college and on-site employee events, including our annual recognition event. Unknowingly at the time, these internal emails influenced and supported the employee journey. Our HR team handled onboarding communications, as is

Building Internal Email Campaigns That Support Business Goals

Nov 25, 2025

It wasn’t all that long ago that I supported siloed, ad hoc status updates without any form of measurement, ranging from emails about breakfast in the breakroom to optional training opportunities and event invitations, to fire drill training notifications. For many businesses, pushing status updates like these was once the norm. With the acceleration of

Internal Email Subject Lines: Best Practices and Real Examples

Nov 24, 2025

After nearly a decade writing internal email subject lines for everything from CEO updates to office power outages and free breakfast to company restructuring, I don’t have all the answers. But I do know this: the most effective internal email subject lines lean into psychological principles to pique curiosity, make employees feel part of something,

Internal Email Strategy: From One-Off Sends to Campaign Thinking

Nov 24, 2025

As an internal communicator, I’ve experienced my fair share of exhausting, caffeine-fueled weeks where I’ve supported multiple all-staff emails on various topics (CEO updates, benefits plan changes, team restructures, and upcoming employee engagement events) all within one week. Ad hoc sends are exhausting for the communicators working on them, and more importantly, they can cause