Cortland: How to Create Customized Internal Communications Using ContactMonkey’s Email Analytics

Challenge

• As COVID-19 disrupted traditional workplace communications, Kim found herself rethinking the way information was distributed across the workplace.
• With a range of procedural changes brought on by lockdown and a lack of face-to-face interaction, Kim’s team had to multiply the volume of employee outreach to inform, engage, and connect remote employees.

• Without email analytics, there was no guarantee that vital communications and resources were being opened and read.

• Using Outlook to design their emails, Kim’s team also couldn’t be sure that emails were not distorted by the time they arrived in the recipients’ inbox. 
• A lack of data and unresponsive HTML email templates presented many limitations to creating tailored communications and improving internal messaging.

Solution

• Kim’s goal was to create messages that were tailored to audiences and which could increase engagement at a time when email was the primary communication channel.
• The team needed a responsive HTML email template builder that ensured email graphics and layout were intact when they reached employees. 
• With ContactMonkey, the team was able to find a tool that served both functionality and design needs. 

How ContactMonkey’s Email Analytics and Responsive Template Builder Helped Cortland Customize Their Communications

• Gather in-depth email insights and compare different email campaigns.
• Calculate open rates, click-through rates, read times, most popular clicks, and optimal send times to make informed improvements and maximize engagement with their internal content.

• Alongside detailed email metrics, Kim’s team could use ContactMonkey’s campaign comparison tool to assess why certain emails performed better than others.
• Crafting tailored communications that resonate with what employees wanted to see and read became simple.

• Making more visually dynamic, and captivating designs for their internal emails became easy with the drag-and-drop email template builder. Kim’s team could also design professional, on-brand content with default brand design settings.
• HTML responsive software ensured that the team no longer had to worry about distorted email elements. 

• Through ContactMonkey’s dedicated customer success manager, Keena, Kim was also able to get immediate, hands-on support and answers to any of her burning questions in real-time.

Key Results

• Cortland is able to continuously increase engagement with their internal communications by taking advantage of email analytics to create customized internal communications content.
• Kim’s team can develop an informed internal communications strategy by backing their decision with comprehensive employee engagement metrics.
• ContactMonkey’s responsive HTML email template builder ensures reliable, dynamic, and on-brand email design that captivates readers’ attention and is always delivered without distortion. 
• With access to fast, hands-on customer support, Kim can ensure timely and seamless delivery of key communications and company resources.