Our latest feature, Timezone Sending, has officially dropped! Timezone Sending allows you to deliver emails to employees at their local times—in a single campaign.
Today’s workforce spans continents, time zones, and working hours. An email that hits your inbox at 9 AM might show up at midnight for someone else, and get buried before they even wake up.
Timezone Sending adapts to your employees’ locations, ensuring communications are timely, relevant, and respectful of their workday. Whether your team is in Toronto, Tokyo, or Tallinn, they’ll get your message when it makes the most impact.
Read on to find out how our new feature allows you to evolve your internal comms and meet your people where they are and when they are.
Strategic Use Cases for Timezone Sending
In a globally distributed workforce, timing is a strategic advantage, not just a logistics challenge. By aligning message delivery with local working hours, you boost visibility, increase engagement, and show your teams you understand their needs.
Here are a few high-impact ways to use Timezone Sending to elevate your internal communications strategy:
- HR communications: Deliver onboarding materials, benefits information, or training reminders at times when employees are most likely to be at their desks to engage.
- Internal communication campaigns: Promote events, DEI initiatives, or company culture messages effectively by reaching employees when they’re most attentive.
- Corporate communications: For large organizations with dispersed workforces, automate the delivery of time-sensitive communications to ensure timely receipt without manual scheduling.
5 Key Benefits of Timezone Sending
In internal communications, when you deliver a message can be just as important as what you say. With our Timezone Sending, you can ensure every email lands at the right time—boosting relevance, visibility, and employee trust.
Here’s how this feature benefits your internal communications:
1. Optimize engagement: Increase interaction and response rates by delivering messages when recipients are most likely to engage.
2. Simplify scheduling: Automate message delivery across time zones, reducing manual effort and eliminating complex scheduling workarounds.
3. Boost performance metrics: Prevent messages from being buried during off-hours to improve open rates, click-throughs, and overall effectiveness.
4. Enhance global accessibility: Ensure timely, relevant communications for recipients across different regions, fostering inclusivity and improving the overall experience.
5. Demonstrate respect and empathy: By delivering emails at recipients’ local times, you show consideration for their schedules and time zones. This unifies a global workforce and communicates that no time zone is dominant or preferred.
How Timezone Sending Working with ContactMonkey
Timezone Sending is built on ContactMonkey’s List Management feature.
Here’s how to take advantage of the feature:
1. When scheduling an email, simply choose your desired date and time, and toggle on “Send in your recipients’ timezones”:
The system will then automatically adjust the delivery time for each recipient based on their local time zone.
Additionally, the Sent Table allows you to monitor campaigns that are in progress or have been sent:
2. In the Analytics dashboard, a new “Sending Type” column indicates whether an email was sent using Timezone, Scheduled, or Immediate sending:
Getting Started with Timezone Sending
Timezone Sending is available to Enterprise customers and organizations that have purchased List Management.
Setup
- Ensure the “Timezone” attribute is added to your directory in settings.
- Wait for the nightly sync to complete.
The feature will be available for use the next day.
Limitations
- Currently, Timezone Sending is only available for add-in users.
- Social sharing is disabled for Timezone Sends.
- Overall tracking is not available; only Individual and Anonymous tracking are supported.
For more information, visit our Help Centre to learn about Timezone Sending overall and what data formats are supported by ContactMonkey.
Ready to enhance your internal communications with Timezone Sending? If you’re an existing customer, reach out to your account manager. Interested in learning more about ContactMonkey and our features? Book a 15-minute call today!
