Writer bio

Chloe is one of our resident content creators and a nerd for all things digital marketing. When she's not in the office, she's building out her smart home automation or taking silly pictures of her kitten.

More articles by

 Chloe Austin

Guide To Internal Communications Strategy And Best Practices

At its essence, internal communication is the way people within an organization interact with each other. Everyone communicates; it’s not really optional.  Internal communication professionals are responsible for facilitating better communication at all levels. That could mean emailing information to employees, facilitating two-way communication, and creating an internal communication plan. Our ultimate guide to internal ... Read more

External Marketing Tools vs Internal Marketing Tools: What To Use and When

You wouldn’t use a hammer to drive in a screw; so why use an external marketing tool for your internal communications? We explore using a dedicated internal marketing tool is crucial for the success of your internal communications. Using tools like Mailchimp, Constant Contact, Campaign Monitor, Hubspot, and others may seem like a good idea ... Read more

How to Measure Internal Communications: Top KPIs and Metrics

Not sure why or how to measure internal communication effectiveness? Learn why measuring internal communications in the workplace is non-negotiable and discover essential communication KPIs that every comms professional needs to know. While everyone from internal communicators to marketers to advertisers likes to think “content is King”, we’d like to introduce the King’s advisor: metrics. ... Read more