How ContactMonkey Helps Joules Reach Email Open Rates of 90% and Higher

Challenge 

• Davies began her internal communications role at Joules just before the COVID-19 pandemic. Soon, all communications went virtual and Davies was faced with engaging employees entirely through the web. 

• Davies counted on email to share a wide range of content—from employee appreciation messages to multimedia. 
• A lack of reliable email analytics left Davies in the dark about the success of her communications. 

Solution

• Early into the COVID-19 pandemic, Davies knew it would be essential to find an analytics software that would demonstrate how employees were engaging with internal communications. 

• In addition to metrics, Davies needed a tool with agile design capabilities and one that allowed her to create and save visually captivating, branded templates.

• Davies set off on a search for a data-driven internal communications software that was both nimble and easy to use when it came to design. 
• With a simple drag-and-drop email template builder and powerful analytics, ContactMonkey was able to check all the boxes. 

How Joules Uses ContactMonkey to Create Sleek, Data-Driven Internal Newsletters

• Using ContactMonkey’s user-friendly design features, Davies is able to elevate the brand’s weekly internal newsletters through eye-catching branding.
• Reusable HTML email templates enable Davies to easily create, save, and send singular communications on behalf of HR, IT, and other departments.

• ContactMonkey’s email segmentation feature allows Davies to deliver tailored communications to specific email lists and for specific events. 
• Meanwhile, segmented analytics allow Davies to see whether certain content is working for the desired audience. 

• With ContactMonkey’s email-embedded pulse surveys, Davies is able to gather regular employee feedback to gauge workplace engagement levels and overall employee wellbeing. 
• Through the help of pulse questions, Joules was also able to ditch formal annualized surveys which took tons of time to create and generated little engagement. 

• ContactMonkey combines dichotomous and Likert scale survey options, including emoji reactions, thumbs up/down, and eNPS. These enable Davies to make surveys more playful and low-maintenance while allowing her to switch from annual surveys to monthly surveys.  

• Powerful email analytics give Davies the insights she needs to amp up communications content and deliver the right information to the right people. 
• Precision metrics make it possible for Davies’ team set internal communications KPIs and continuously measure the success of new and existing initiatives.
• Using ContactMonkey, Davies is consistently able to reach or surpass her goal of a 90% or higher email open rate across many company-wide communications. 

• By relying on ContactMonkey to deliver accurate email click-through rates, Davies is able to share more of the content employees love. 

Key Results

• Email branding allows Davies to create a unique look and feel for each of the company’s multiple email segments.
• Data-powered emails empower Davies to elevate internal communications and set strategic KPIs on the path to consistent improvement. 
• Agile design capabilities coupled with reliable email metrics allow Davies to reach email open rates of 90% and higher. 
• With email segmentation, Davies can send tailor-made content to the right audience at the right time. 
• Employee pulse surveys enable Davies to swap lengthy annual questionnaires for more frequent, quick, and engaging surveys.