Internal Communications Job Descriptions, Roles, and Responsibilities for 2024

Phil Manzano

Internal Communications

Internal communications has grown in importance across every business. And as your company grows, the need to expand your internal communication team grows as well. It’s time to hire, which is a great problem to have. But where do you start?

This article is perfect for:

  • HR professionals seeking a benchmark for hiring,
  • Internal Communication managers scouting for talent,
  • Bright-eyed interns eager to learn.

We’ll take detailed look at the internal communications job titles, responsibilities, and skills that are set to dominate this year. Let’s delve into some of the most popular internal communications job titles:

  1. Internal Communications Specialist
  2. Internal Communications Manager
  3. Director of Internal Communications
  4. VP of Internal Communications
  5. Chief Communications Officer
  6. Internal Communications Lead
  7. Head of Internal Communications
  8. Internal Communications Intern
  9. Employee Engagement Manager
  10. Digital Content Strategist

Internal Communications Specialist Job Description

Job description:

As an Internal Communications Specialist, you are the craftsman of messaging. Meticulous and strategic, you narrate the company’s story through various channels, ensuring relevance, coherence, and impact. This role often serves as the critical editorial eye, fostering a communication landscape that engages and informs.

Internal communication responsibilities:

  • Develop and implement communication plans that align with the company’s vision and business objectives.
  • Collate and interpret data on message penetration and audience feedback to refine strategies.
  • Draft compelling content for newsletters, announcements, and internal websites.
  • Curate engaging experiences, such as town halls or employee appreciation events, that enhance corporate culture.
  • Function as the liaison between various company departments to facilitate transparent information flow.

Internal communication skills required:

  • Proficiency in content strategy, including message development, audience identification, and brand voice.
  • Advanced knowledge of communication software and analytics tools.
  • Exceptional writing and editing capabilities, adaptable to different mediums and tones.
  • Strong interdepartmental collaboration and coordination skills.

How ContactMonkey can help:

ContactMonkey’s internal communication analytics and email tracking software provide Specialists with the ability to measure the impact of messages effectively. Imagine having the capability to adjust your IC strategy in real-time, based on actual data about readership and engagement.

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Internal Communications Manager Job Description

Job description:

As an Internal Communications Manager, you are the orchestrator of the IC symphony. You oversee the Specialists, guiding their strategic work and harmonizing it into a comprehensive communication strategy. Your role involves big-picture thinking, organizational strategy alignment, and fostering a communicative work environment.

Internal communication responsibilities:

  • Lead the internal communications team, driving collaboration and setting the strategic vision.
  • Develop comprehensive communication plans that support the company’s operational and strategic initiatives.
  • Create opportunities for Senior Leadership Team (SLT) members to actively participate in corporate messaging.
  • Measure the impact of internal communication on business objectives and employee engagement.
  • Manage crisis and issues communication, ensuring timely and accurate information dissemination.

Internal communication skills required:

  • Extensive experience in internal communications or related fields.
  • Leadership and managerial acumen, capable of guiding and empowering a team.
  • Strong strategic planning and project management skills.
  • Crisis communication planning and execution expertise.

How ContactMonkey can help:

ContactMonkey empowers Communication Managers with the ability to track and analyze email engagement along your internal communication campaigns. You’ll know who’s getting the message loud and clear and who might need a follow-up nudge.

Internal Communications Director Job Description

Job description:

This is the strategic hub of internal communication, bridging the gap between day-to-day operations and overarching corporate strategy. The Director of Internal Communications steers the narrative, influencing and informing strong company culture along the way.

Internal communication responsibilities:

  • Develop the overarching internal communications strategy.
  • Oversee the execution of communication plans, ensuring all activities are aligned with the company’s objectives.
  • Act as a trusted advisor to senior leadership, strategizing on engagement tactics and communication methods.
  • Implement platform systems and technologies that enhance team collaboration and engagement.
  • Mentor and coach internal communication teams, fostering professional development.

Internal communication skills required:

  • A strategic thinker with a holistic understanding of communication’s role within an organization.
  • Proven experience in stakeholder management and cultivating executive relationships.
  • Deep familiarity with communication tools and platforms.
  • Exceptional public speaking and presenting skills.

How ContactMonkey can help:

ContactMonkey offers email design tools and automated templates services intended to simplify the content creation process. As a Director, this can save hours and standardize the look and feel of corporate messaging, ensuring consistency.

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Vice President of Internal Communications Job Description

Job description:

The Vice President of Internal Communications is the architect of the internal narrative, responsible for crafting and executing strategic plans that resonate with employees at all levels. This is a visionary who shapes perception, engagement, and loyalty through communication.

Internal communication responsibilities:

  • Set the strategy for engagement campaigns to reinforce corporate values and culture.
  • Direct the execution of internal communication tactics to convey complex corporate changes and transitions.
  • Provide insights and recommendations to enhance the effectiveness of leadership communication.
  • Continuously evaluate and evolve internal communication practices based on leading industry standards.
  • Champion innovation in communication approaches and technologies within the company.

Internal communication skills required:

  • A forward-thinking corporate storyteller with a proven track record in narrative shaping.
  • Ability to influence and inspire at the executive level.
  • Deep industry knowledge of communication trends and emerging technologies.
  • Exceptional project management skills.

How ContactMonkey can help:

Use ContactMonkey to test the best email subject lines, and ensure the highest possible open rates, getting your messages seen when it matters most. You can even leverage ContactMonkey’s OpenAI integration to generate headlines for you.

Chief Communications Officer Job Description

Job description:

The Chief Communications Officer (CCO) or Internal Communications Officer is the beacon of strategic communication, guiding the internal communication function to support the corporate mission. The internal communication skills required for this role are advanced. They are responsible for all aspects of internal communication, you unify the company’s voice to foster inclusivity, innovation, and motivation.

Internal communication responsibilities:

  • Develop the corporate narrative that is reflected in all internal communication.
  • Lead the C-suite in aligning business goals with a robust, employee-focused communication strategy.
  • Manage and plan high-profile company-wide communication events and initiatives.
  • Oversee the functionality and usage of communication platforms and technologies.
  • Serve as the company’s internal brand evangelist, maintaining brand integrity in all internal communications.

Internal communication skills required:

  • A seasoned executive with a track record in corporate communication leadership.
  • The ability to synthesize complex information and inspire through storytelling.
  • Proven change management expertise, particularly in communicating strategic shifts to the workforce.
  • Visionary leadership with a commitment to continuous improvement.

How ContactMonkey can help:

The CCO can benefit from ContactMonkey’s internal email analytics that offer deep insights into email engagement, allowing for better decision-making and strategic alignment.

Internal Communications Lead Job Description

Job description:

The Lead guides the tactical execution of internal communication strategies, orchestrating the day-to-day activities of the comms team. You are the linchpin between high-level strategy and on-the-ground implementation, ensuring that the company’s internal voice remains consistent and impactful.

Internal communication responsibilities:

  • Develop and maintain the internal communications calendar, overseeing editorial planning and content production.
  • Act as the subject-matter expert on internal communication best practices, advising and training other employees.
  • Implement channel strategies that maximize the reach and effectiveness of internal messaging.
  • Manage stakeholder expectations and ensure their objectives are met through IC deliverables.
  • Collaborate with cross-functional teams to ensure seamless integration of internal messages with external branding and campaigns.

Internal communication skills required:

  • Strong organizational and project management abilities.
  • The capability to balance strategic thinking with hands-on execution.
  • Excellent interpersonal and cross-collaboration skills.
  • A keen eye for detail and quality control in all communications.

How ContactMonkey can help:

As an Internal Communications Lead, use ContactMonkey to compare email campaign performance over time, dive into email tracking, and adjust strategies for continual improvement and success.

Head of Internal Communications Job Description

Job description:

The Head of Internal Communications is responsible for shaping the overarching strategy that breathes life into the company’s vision and values. Leading a team of communicators, the Head is a visionary who sets the standard for clear, consistent, and compelling internal narratives.

Internal communication responsibilities:

  • Create a robust internal communication strategy, ensuring it supports the corporate objectives and mission.
  • Oversee and guide the planning and execution of internal communication initiatives.
  • Foster a culture of open and engaging communication that facilitates understanding and alignment with company goals.
  • Manage the team’s budget and resource allocation to maintain an effective and sustainable operation.
  • Serve as the advocate for internal communication processes, identifying opportunities for improvement and innovation.

Internal communication skills required:

  • A strategic leader with a demonstrable history of managing and inspiring a team.
  • Proven experience in developing and executing comprehensive internal communication strategies.
  • The ability to foster a communicative and transparent company culture.
  • Visionary management skills to keep the department ahead of communication trends.

How ContactMonkey can help:

Use ContactMonkey’s seamless integrations with existing email systems to scale communication strategies according to the operational needs of the business. Whether you are using Gmail or Outlook, ContactMonkey offers a user-friendly and efficient platform for all your internal communication needs and send from your own domain.

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Internal Communications Intern Job Description

Job description:

As an Internal Communications Intern, you are the trailblazer of your career. You will touch on various aspects of internal communication, learning through action, and contributing to the overarching strategy through your fresh perspective.

Internal communication responsibilities:

  • Support the internal communications team in daily tasks and projects.
  • Provide creative input on communication campaigns and tactics.
  • Assist in the management of communication platforms and channels.
  • Engage in ongoing learning and development through training and mentorship programs.
  • Collaborate with team members on cross-functional initiatives to gain exposure to different areas of internal communication.

Internal communication skills required:

  • Excellent verbal and written communication skills.
  • The ability to multi-task and prioritize in a fast-paced environment.
  • An enthusiasm for learning and staying current with communication trends.
  • Proficiency in Microsoft Office Suite and other communication tools.

How ContactMonkey can Help:

These internal communication roles can use ContactMonkey’s automated features to streamline internal storytelling and gain efficiency in their tasks, freeing up time for more in-depth learning and experience-gathering opportunities.

Employee Engagement Manager Job Description

Job description:

The Employee Engagement Manager is pivotal in fostering a positive work environment where employees feel valued and motivated. This role focuses on designing and implementing programs that enhance employee satisfaction and promote the company’s values and goals.

Internal communication responsibilities:

  • Develop and execute innovative employee engagement strategies that drive performance and retention.
  • Measure and analyze employee sentiment through surveys and other feedback tools to guide program development.
  • Cultivate a culture of recognition and celebrate employee achievements and milestones.
  • Coordinate with various departments to ensure engagement programs align with company objectives and contribute to the overall employee experience.
  • Offer expertise in change management processes, ensuring employees are supported through organizational transitions.

Internal communication skills required:

  • Exceptional skills in communication, facilitation, and relationship-building.
  • Creativity in ideating and managing engagement initiatives.
  • Strong analytical capabilities to interpret data and drive evidence-based decisions.
  • Experience with program management, from conception through to implementation and evaluation.

How ContactMonkey can help:

Leverage ContactMonkey with your internal communication roles to gauge the success of engagement initiatives by tracking email read rates, feedback responses, and other popular drivers of employee engagement, ensuring that the Employee Engagement Manager has actionable insights to continue enhancing the employee experience.

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Digital Content Strategist Job Description

Job description:

The Digital Content Strategist is at the forefront of content creation and curation, aligning various forms of digital content with the strategic goals of the business. This expert is skilled in understanding audience needs and trends, thereby crafting and guiding content that resonates and engages.

Internal communication responsibilities:

  • Develop a digital content strategy that integrates with the company’s overall business and marketing strategies.
  • Craft high-quality, SEO-optimized content for a range of digital platforms, including social media, websites, and email campaigns.
  • Conduct content audits to assess the effectiveness of existing content and identify opportunities for improvement.
  • Collaborate closely with the marketing team to ensure brand consistency and message alignment across all digital channels.
  • Analyze user engagement data to refine content strategies and further target audience delivery.

Internal communication skills required:

  • Expertise in SEO best practices and content management systems.
  • The ability to produce compelling and persuasive content tailored to a variety of digital media.
  • Strong analytical skills to evaluate content performance and user engagement metrics.
  • Excellent project management skills to oversee content schedules and deadlines.

How ContactMonkey can help:

With ContactMonkey’s analytics tools, the Digital Content Strategist can measure email engagement with ease, accessing real-time feedback through email tracking, social impressions, and engagement metrics to optimize strategy and maximize reach.

7-step guide to a winning internal communications plan

An in-depth guide to launch your first internal comms strategy or perfect your existing one.

Start Building Your Internal Communications Team

The internal communications roles and descriptions we’ve listed here can help you build out a full, thriving IC team. But there are still several other internal communications job titles that you can fold into the mix as the company expands. It really depends on the needs of your workforce.

Remember, the right tools and technologies like ContactMonkey act as force multipliers, amplifying the effectiveness of your team. Whether it’s tracking email performance, conducting pulse surveys, or refining email design, each ContactMonkey feature complements a specific IC role.

Use these roles and descriptions to start assembling your dream team and enjoy the transformative power of internal communications at its best.

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