How University of North Texas is Streamlining Internal Communications with ContactMonkey
With Amy Armstrong Senior Communications Strategist
Key results from using ContactMonkey
The process is so much easier with ContactMonkey versus the way we were doing it previously. It’s just much smoother and it’s shaved three hours off of the time that it took me to get each newsletter ready.
About University of North Texas
University of North Teaxas (UNT) is one of North America’s largest public research universities with 38,000 students. Ranked a Tier One research university by the Carnegie Classification, UNT is a catalyst for creativity, fueling progress, innovation and entrepreneurship for the North Texas region and the state as a whole.
About Amy Armstrong
Amy Armstrong is the Senior Communications Strategist at University of North Texas. After starting in the public relations department, Amy became part of the web content team responsible for internal communications at the university (University Relations Communications and Marketing Division). Her division is responsible for student recruitment, public relations, crisis management, the alumni and student magazines, and internal communications.
With a lean team and a full serving of responsibilities, Amy and her team needed to be smart with their time. This meant being vigilant of metrics, as well as staying keenly aware of what channels faculty and students were paying attention to. Her department needed a tool that would:
- Track how many faculty and students were actually reading and engaging with communications.
- Save time and improve the efficiency of their newsletter production process.
- Streamline various communications channels for their varying target audiences.
- Work seamlessly with Outlook for Mac.
Before ContactMonkey, tracking and analytics were limited. Amy and the team had no idea if they were reaching the people that they needed to reach and if email was an effective channel for campus communications. Amy became concerned that she had nothing to validate if their strategy was on the right track; they had no idea if people were seeing the newsletters, no idea if they cared, and no idea if they were beneficial.
Amy and her team began looking into solutions that could help them save time and measure what was working and what wasn’t. They needed a tool that was going to play nice with their IT requirements, which meant something that would work well with Outlook for Mac.
After a period of research, conference calls, and tech consultations, the University of North Texas landed on ContactMonkey.
With ContactMonkey, the University of North Texas benefited from:
- The user-friendly analytics dashboard. This dashboard allows Amy and her team to view analytics for an entire semester at a time.
- Using pre-made HTML newsletter templates and building their own using ContactMonkey’s drag-and-drop email template builder and send from Outlook functionality.
- Link tracking within newsletters helped Amy and her team discover what types of content that were getting the most engagement.
- Amy and her team saved 3 hours per newsletter by using ContactMonkey’s drag and drop email template builder. Her team could now get creative with their templates and measure which formats were most effective at getting their news seen.
- The solution also enabled Amy’s team to send emails to any of their distribution lists while staying within Outlook for Mac
- By having access to in-depth analytics, the UNT team is now able to craft and modify their messaging according to different audiences, thus improving efficiency and engagement rates.
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