Why the Gmail Email Limit is Killing Your Business

Did you know there’s a Gmail email limit? 

Well, technically, you can send bulk emails from Gmail.

However, just because you can, doesn’t mean you should.

While Gmail is a great platform for both personal and business use, one of its major flaws is the lack of bulk messaging.

It’s not that you can’t send bulk emails in Gmail – you can – it’s just that you’re limited to the number of emails you can send.

In other words, your “bulk” emails aren’t all that bulky.

To help prevent spam and keep accounts safe, Gmail limits the number of emails you can send or receive per day, and the number of people you can add as recipients.

Thankfully, there are ways to get around Gmail’s sending limits if you know what to do.

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Just how many emails can you send in Gmail at a time?

The current Gmail email sending limit is 500 emails per 24 hours when sending from their web interface.

It’s important to note that this means 500 in any combination (i.e. 1 email to 500 people or 5 emails to 100 each, etc.).

If you go over the sending limit, you might receive a notification like this:

Error for Gmail Email Limit

When you get this error, you won’t be able to send mails for anywhere from one hour on up to a full day. That could be a lifetime if you’re using your email client for other important emails!

If you’re sending from a desktop email client, that limit is much smaller – 100-150 emails per 24 hours, depending on the size of the emails.

You may also get locked out of Gmail for other sending-related reasons, too.

That means sending a large number of undeliverable messages (bad email addresses) in a bulk message, or having a recipient mark your email as spam.

Gmail classifies incoming mail in the following ways:

  1. Spam vs. non-spam: Spam messages are placed in the spam folder, while non-spam message are placed in the inbox.
  2. Mail categories: Most users use Gmail’s default inbox which further classifies non-spam mail into categories – Primary, Social, Promotions, Updates and Forums.

Because Gmail email limits are imposed to fight spam, having someone mark your bulk message as spam can count against you, even if you’re still technically under the sending limit in a 24-hour period.

Gmail has another restriction on the total number of recipients you can email per day so you cannot use CC or BCC to bypass the daily email sending limit.

See what I mean now?

The Gmail email limit puts a hard cap on how many emails can be sent.

That ~500 email limit isn’t very big to begin with. And then it can only go down from there with all of these other restrictions.

The Gmail email limit is truly killing your business if you rely on heavy prospecting to drive new leads.

Here’s why that’s a problem for you.

Why you really want to be sending bulk emails

The obvious workaround to beating Gmail’s send limit is to simply not send bulk emails. But the reality is that bulk emails a real necessity in many instances.

Predictable Revenue says, “Cold emailing might be the most effective and untapped form of networking.”

Their founder, Aaron Ross, literally built Salesforce into the behemoth it is today with cold, bulk emails.

The trick to getting cold, bulk emails read is to focus on what the buyer’s going to get out of it ASAP.

get your bulk emails read

(image source)

In fact, even in cases where you may not think you need to send mass emails to your audience, you may still want to do it.

Studies show that large scale email communications can have high consumer conversion ratings, with 44% of email recipients stating that receiving a bulk email promotion was the number one reason behind one or more purchases.

That means even if you’ve subscribed to an ‘inbound’ sales process, you still need to kickstart things with a few outbound emails.

inbound vs outbound sales process

(image source)

Large scale bulk email sending campaigns also yield an average of 4,300% ROI for businesses.

If you want to get anywhere near that number, bulk emails are a necessity.

You can poke new leads on Facebook until your heart’s content. You can play a classic game of LinkedIn profile view-tag.

But until you get an email exchange opened up, that prospect isn’t a prospect. They’re just another stranger who’s “not interested.”

But even if you’re just sending bulk messages to your friends and family, you still need to get around the pesky Gmail email limit.

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How to get around the Gmail email size limit

So how do you get around the Gmail email limit issue? You have a few options.

Google has a few recommendations for overcoming their bulk sending limits, including:

  1. Staggering mass communications over 2 days: Send messages to one group of recipients, wait 24 hours, and then send to another group.
  2. Send mail to a group address: Send mail to many email addresses using a single group address. For example, contact all users in your organization by adding everyone in the domain to an email list which can help you send bulk emails.
  3. Use a Marketplace solution: Many third-party developers offer apps for sending bulk mailings within the limits, removing the worry about going over (like ContactMonkey).
  4. Build an App Engine solution: Developers can increase mail limits by building a customized application.
  5. Use a local mail server – If you have a local mail server, use it to send mail directly to recipients to avoid sending limits. This local server should also be added to your SPF record to stop the messages from being marked as spam.

Not all of these options are available to everyone, however.

If you’re using Google Apps for Work (G Suite) your limit is actually 10,000 emails over the course of 5 days (2,000 per day). But this means investing in the Google-hosted services under your own custom domain.

This might work if you’re a small business owner or a smaller organization that doesn’t have the resources to run your own server.

But again, if you’re just sending emails, this doesn’t do you much good. And the costs can add up quickly for a team of people.

If you’re not a small business owner (or you are, but don’t need to host your own server) and you just want to send emails, you have the option of doing a manual mail merge using Google Scripts:

Google Scripts mail merge

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With Gmail Mail Merge, the Gmail email limit is 100 recipients per merge, per day for free Gmail accounts. So you could send several merges to exceed the 500 limit without being locked out.

The trouble with the Gmail Mail Merge feature on its own, however, is that you have to create your own Gmail groups to merge addresses together.

And in order to preview bulk messages, you have to generate every single version of the email you send.

Needless to say, it’s incredibly tedious.

But wait, because there’s more limitations!

You also can’t do the following with a Gmail Mail Merge:

  • Keep the number of recipients lower initially, say 100 names.
  • Send the email to the people you have had recent contact with via email
  • Send the email to people who have been in your address book for a while
  • Avoid uploading a big batch of names to your address book (remember this is how spammers behave)

So, yes.

Technically, you can send bulk emails through Gmail (thus overcoming the Gmail email limit) using the above solutions.

But do you want to? Honestly?

It’s not worth the time-consuming headache. You need to generate results, today.

Not mess around, playing the IT department.

Here’s how you can use ContactMonkey’s Gmail Merge feature to automate bulk emailing inside Gmail — without worrying about all of the back-and-forth hassles. There, you go. A kick-ass way to get past the pesky Gmail email limit! 

Why ContactMonkey is better for sending bulk emails

ContactMonkey’s Mail Merge goes beyond a traditional Gmail Mail Merge by allowing you to send and track 200 email address per mail merge.

Additionally, the limit for sending is based on individual mail merges. So if you have a list of 400 addresses you’d want to email, for example, you would just do two different mailings.

You also get a few additional, helpful features to drive up your bulk emailing success.

Not only can you send email beyond Gmail’s sending limit, but you can also see:

  • Who is opening your email
  • Who is replying
  • Click tracking
  • Attachment tracking
  • Complete reports

By using ContactMonkey’s Mail Merge in Gmail for sending bulk emails, you can even save time by using a single preview to make sure everything displays properly.

mail merge add-on

You won’t have to manually merge your contact lists or create your own Gmail groups to send personalized messages. You can insert documents into your message and send one email that looks different to each recipient.

You can also generate reports showing each mail merge recipient so you know whether or not any emails bounced, making it less likely you will get marked as spam and blocked by Google’s spam filters.

With ContactMonkey, you have all the functionality of a Gmail Mail Merge, without all of the problems.

With this tool, you are further able to track email open in Gmail and schedule emails ahead of time. You also get access to all reporting benefits. 

Plus, you’re automatically capped at 200 emails, so you won’t go over the native Gmail limit accidentally, locking yourself out in the process.

Conclusion

Because Google imposes such strict email sending limits, it can be difficult for users to send bulk messages without getting blocked.

That doesn’t even touch on the problem of wasting hours by manually importing, crafting, and sending group messages.

There are a few other options out there to get around the Gmail email limit.

But in our completely unbiased opinion, they all suck. 😉

They still present many of the same challenges. Or they give you brand new challenges to worry about.

All of which keep you from successfully sending new emails to prospects.

Fortunately, ContactMonkey solves most of the challenges with bulk email sending inside Gmail.

Never worry about accidentally sending over the limit again.

You can create and manage campaigns faster. You will avoid having your Gmail account shut down.

And most importantly, you’ll start driving new business within minutes of getting started.

What are you waiting for? Get started with ContactMonkney’s email tracking free trial today!

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