Visuals are more effective than text at awakening emotions and encouraging audiences to take action. Increasingly, fewer people are willing to read long documents in full, often skipping over parts they don’t think are important. There’s a good chance they’re going to miss information. That’s why, as a communicator, you need to find a way to make sure people see the information you want them to.
What you'll learn:
How to decide which information to visualize
How to summarize text information in an engaging way
What are the various visual tools you can use in your internal communications (eg. Infographics, video, charts, etc.)
Watch Webinar
About The Speakers
Helen Deverell
Helen has experience in both in-house and agency roles. She helps organizations listen to their employees and understand how they can improve their internal communications. She specializes in strategy, content creation, internal communication audits, and writing skills training. Helen blogs about the profession, regularly judges awards and has spoken at events, and on webinars, on the topic of internal communication.
Alison Davis
Alison sets the strategic direction for Davis & Company and leads the development of new products and services. Since founding the company in 1984, she has provided senior counsel to clients such as American Water, BD and International Flavors & Fragrances. Alison has written or edited these groundbreaking books: 49 ways to improve employee communications, The Definitive Guide to HR Communication and Your Attention, Please. An online columnist for Inc.com, Alison frequently writes articles for leading business and trade publications. A sought-after speaker on communication issues, Alison has led sessions for such organizations as Public Relations Society of America, The Conference Board, Society of Human Resource Management and International Association of Business Communicators. Alison holds a bachelor’s degree from Douglass College, Rutgers University.
Sara Mcguire
Sara is a Content Lead at Venngage. She loves visual storytelling and finding ways to make boring information engaging. When she isn’t creating content for Venngage’s blog and YouTube channel, you can find her drinking a cup of tea or trying to befriend the nearest animal. Follow her on Twitter @sara_mcguire.
Speakers
Helen Deverell
Vice President
CIPR Inside
Alison Davis
Founder
Davis & Company
Sara Mcguire
Content Lead
Venngage
