ON-DEMAND

Is Data the Future of Comms?

Find out in this debate with battle-tested experts.

Internal communicators know what data they need—but accessing it, measuring it effectively, and proving its impact is the real challenge.

This interactive debate goes beyond why data matters and tackles the questions:

What tools and methods actually work?

How do we turn data into action?

What role will AI and automation play in comms measurement?

Key takeaways:

✅ How to collect the right data—even with limited resources

✅ New frameworks beyond engagement rates (think message penetration, behavioral shifts, ROI)

✅ Benchmarks to make sense of your numbers

✅ Where AI helps (and where it doesn’t)

Speakers

Katie Liston

VP Marketing, ContactMonkey

Katie has over 10 years of experience working in high-growth B2B start-ups across Ireland and Canada. Her analytical mindset and deep understanding of the numbers allow her to generate consistent pipeline growth while working hand-in-hand with sales leaders to hit annual ARR targets. With a keen focus on internal communications, she understands how strategic messaging and engagement drive revenue impact. Her years of experimentation, iteration, and learning have not only shaped ContactMonkey’s brand but also reinforced the vital role of data-driven communication in business success.

Elizabeth Mull

Director of Global Internal Communications at The Nature Conservancy

Elizabeth is a dynamic employee and HR communications thought leader with over 25 years of experience. Known for her innovative approach and ability to connect disparate pieces, she excels in managing complex change, developing employee-first communication strategies, building digital employee experiences, and supporting executive and functional communication. At The Nature Conservancy, Elizabeth strengthens culture, boosts collaboration, and engages staff around strategic goals. Her career includes senior roles at Wells Fargo, TEGNA, Northrop Grumman, Reynolds American, Verizon, and Aol.

James Maiden

Sr. Internal Communications Specialist at McCownGordon Construction

James Maiden is a dynamic internal communications strategist who keeps McCownGordon’s 600 associates connected and engaged across offices and construction sites. Collaborating with senior leadership and stakeholders, he drives clear, effective messaging that enhances change management and employee alignment. With a passion for people and their stories, James creates thoughtful company events and strategic content that foster collaboration and growth. A former marketing manager, he brings expertise in social media, content creation, and event management—turning ideas into impactful results.

Kevin Hähnlein

Head of Growth, North America at Haiilo

Kevin drives Haiilo’s go-to-market strategy, sales enablement, and key partnerships to expand its presence across North America and EMEA. He’s a results-driven revenue and marketing leader with a “get stuff done” mindset, thriving in fast-paced, scale-up environments. With 12+ years in B2B technology, Kevin has helped global enterprises and SaaS providers stand out through strategic positioning and differentiation. As a former consultant turned revenue leader, he brings an entrepreneurial mindset to growth, market penetration, and storytelling—turning strategy into measurable success.

Host

Mike Klein

Founder of WeLeadComms

As the founder of WeLeadComms, the world’s largest recognition program for communication leaders, Mike has spotlighted 850+ professionals and built a global community of 17,000+. A recognized expert in internal and social communication, he helps organizations drive meaningful change through measurement, influence, segmentation, and leadership.