Writer bio

As the email marketing specialist at Email on Acid, Laura Horkey is slightly obsessed with email strategy and is often geeking out on A/B testing, behavioral patterns of subscribers, and the occasional pop culture reference in her email copy. Outside of work, she can be found on a baseball field or at a backyard bonfire with her husband, two kids, and poodle-mix puppers somewhere in Northwest Arkansas.

More articles by

 Laura Horkey

Why You Need a Pre-Send Checklist for Company Email Newsletters

An email newsletter is one of the most effective ways to keep your employees informed, celebrate success, instill corporate values, and foster a sense of belonging. A pre-send checklist will ensure that you communicate everything you need while staying engaging and on-brand.  It can be frustrating to spend time creating an employee newsletter only to ... Read more