Challenge
- The Internal Communications team determined through surveying that email remained a popular communication channel for Seagate’s professional/knowledge workers
“We were trying to increase our understanding of our internal employee audience’s online engagement and behaviors. Our audience is strictly employees, a unique demographic with unique interests and touchpoints.”
- It was key for Richard to prevent employees from unsubscribing to the internal communications. If employees opt out of internal emails, they can miss critical information. “We realized that we would be well-served to understand what the employee behavior was with our emails,” “We've been able to track intranet page views and other related metrics, time on page...[but] we didn't have visibility to what kind of traction our emails were getting.”
- With these expectations in mind, Richard and his team partnered with their IT team to find a software solution “We were trying to find something that would work internally. Our audience is strictly employees.”
Solution
- ContactMonkey was among the list of software solutions Richard’s IT team presented to him. What stood out was that ContactMonkey had the advanced tracking options he needed to measure employee engagement, and prevented employees from opting out of receiving corporate emails.
- Although their initial reason for choosing ContactMonkey was for our email-tracking, the Seagate team learned how useful our email template builder can be for creating branded internal communications from our Customer Success team. “Optimizing layout and refining the branding was not even a consideration at the time,” Richard remembers. “Once we were on board and Cathal [ContactMonkey’s Customer Success Manager] became our account manager, he actually regularly championed the benefits using responsive HTML email templates.”
How ContactMonkey’s Internal Email Tracking Solution Helped Seagate
With ContactMonkey’s email analytics, Richard and his team were able to:- Understand readership trends for “self-contained” email content; an email that didn’t require clicking on a link to access the information. They no longer had to depend on link clicks to track engagement, and enjoy using ContactMonkey to “amplify” their email content.
- Build HTML email templates that work well on desktop and mobile devices, across all email clients.
- Add a variety of engaging content to and create email newsletters in the drag-and-drop email template builder.
Key Results
- The internal communications team was able to get a clearer picture of how Seagate employees engage with their communications.
- They could easily track self-contained internal email communications , without the need to use click-through links.
- ContactMonkey’s email template builder helped to create branded content and improve user experience.
- Email-tracking analytics helped Richard and his team chart engagement trends for their emails.
- ContactMonkey’s Customer Success team played a big part in Seagate’s adoption of email templates. On previously encountering an error when sending emails, Tom Newsom, Staff Program Manager, remembers, “we had encountered an idiosyncratic error, this intermittent thing that would happen where an email wouldn’t send. It would give us this, “Your email surpassed this 4 megabyte attachment,” issue.”. Cathal was quick to diagnose the problem.
About
Seagate
Seagate Technology is a data storage infrastructure company that delivers world-class, precision-engineered data solutions developed through sustainable and profitable partnerships. The company has major facilities in the US, EMEA and Asia, spanning product design centers and advanced robotic nano-manufacturing facilities.
Industry
Computer Hardware
Number of employees
15,000
Previous tools
About
Richard
Richard Kanes is Senior Director at Seagate. He develops strategy and lead execution of strategic company-wide internal communications, culture-building, community engagement, and corporate giving. Richard and his team keep Seagate employees up-to-date using intranet news, internal social tools, social media, corporate news portals, and videos.
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