80% of internal communicators said that internal communications was elevated to a more critical position over the past year. Keeping remote employees engaged, building a strong company culture with a dispersed workforce, and driving a two-way conversation between employees, managers, and C-suite executives, are some of the main responsibilities of internal communicators. Without measurable goals and a data-driven approach to internal communications, it can be challenging to develop a consistent, successful internal communications strategy. Email has proven to be an effective channel for communicators to facilitate conversations and drive employee engagement at the workplace. It also remains the most commonly used internal communications channel. Watch this webinar to discover industry-specific internal email benchmarks that will empower you to set realistic goals, and to gain expert advice on how to interpret data and measure your communication effectively.
What you'll learn:
Top internal email benchmarks across industries
Best practices to improve internal email performance
How to measure internal communications to prove ROI
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About The Speakers
Helen Deverell
Helen has experience in both in-house and agency roles. She helps organizations listen to their employees and understand how they can improve their internal communications. She specializes in strategy, content creation, internal communication audits, and writing skills training. Helen blogs about the profession, regularly judges awards and has spoken at events, and on webinars, on the topic of internal communication.
Alison Davis
Alison sets the strategic direction for Davis & Company and leads the development of new products and services. Since founding the company in 1984, she has provided senior counsel to clients such as American Water, BD and International Flavors & Fragrances. Alison has written or edited these groundbreaking books: 49 ways to improve employee communications, The Definitive Guide to HR Communication and Your Attention, Please. An online columnist for Inc.com, Alison frequently writes articles for leading business and trade publications. A sought-after speaker on communication issues, Alison has led sessions for such organizations as Public Relations Society of America, The Conference Board, Society of Human Resource Management and International Association of Business Communicators. Alison holds a bachelor’s degree from Douglass College, Rutgers University.
Sara Mcguire
Sara is a Content Lead at Venngage. She loves visual storytelling and finding ways to make boring information engaging. When she isn’t creating content for Venngage’s blog and YouTube channel, you can find her drinking a cup of tea or trying to befriend the nearest animal. Follow her on Twitter @sara_mcguire.