ON-DEMAND

Cures for the Common Employee Newsletter

Discover the secrets to supercharged employee newsletters with ContactMonkey and Brilliant Ink. Learn about the most common newsletter challenges and how to overcome them.

Speakers

Becky Sennett

Research Lead & Senior Strategist at Brilliant Ink

Becky Sennett is a Research Lead and Senior Strategist at employee experience agency Brilliant Ink. With nearly 15 years of communications expertise including internal communications, PR, and event marketing, she’s worn many hats when it comes to strategy and execution. Recognizing the breadth of responsibility that communicators carry, she’s a firm believer in research and measurement as cornerstones of any internal communications strategy. Whether it’s listening to employees through surveys or focus groups, or analyzing the usage of communications channels, she partners with companies of all shapes and sizes to elevate their employees’ experiences at work.

Gabriel Galdamez

Marketing Lead & Senior Strategist at Brilliant Ink

Gabriel Galdamez spent 8 years in the world of nonprofit, e-commerce, and events and experiences before realizing he was missing out on the party in internal communications! At Brilliant Ink, Gabriel combines his marketing savvy and DEIB expertise with his passion for people and purpose. He happily splits his time between leading client accounts and driving the agency’s marketing. When he isn’t evaluating employee experiences, evolving internal communications or working to drive cultural change, you can find Gabriel tending to his indoor jungle, planning his next travel adventure or in the air on the flying trapeze.

Host

Maithili Jha

Sr. Growth Marketing Manager at ContactMonkey

Maithili Jha is a Sr. Growth Marketing Manager at ContactMonkey with a passion for developing research-driven customer insights to drive growth. Maithili has extensively worked with firms focused on building a more engaged and satisfied workforce. Alongside her B2B marketing experience, this gives her a big-picture perspective on employee engagement and the role of effective internal communication in driving organizational growth. In her free time, Maithili loves to roller skate, bake, and backpack around the world.

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What you'll learn

Assess content accuracy with polls and surveys

Craft captivating newsletters from subject lines to CTAs

Decode key email metrics from opens and clicks to best times to send