For internal communicators, email is often the most reliable, measurable, and effective channel in our arsenal. According to the Global State of Internal Communications 2022 study, 79% of internal communicators have increased their usage of email for employee communication over the past two years. So, we’d better make sure it’s worth the interruption in our employees flow when we send them an email. Join ContactMonkey and Brilliant Ink on Wednesday, 15 June at 12:00 PM ET, as we address the top three common ailments for newsletters: information overload, design and formatting flaws, and a lack of clear measurement. We’ll also share a wealth of actionable cures for each! You’ll leave armed with insights and next steps to power up your next employee newsletter.
What you'll learn:
Poll and survey ideas to help assess whether your content is on-target
How to make your email newsletters more appealing – from the subject lines to multimedia content to finger-friendly calls-to-action
Key internal email metrics and benchmarks – what opens and clicks on your emails actually mean, best times and days to send emails, how to interpret the data, and tell a story with it!
Watch Webinar
About The Speakers
Helen Deverell
Helen has experience in both in-house and agency roles. She helps organizations listen to their employees and understand how they can improve their internal communications. She specializes in strategy, content creation, internal communication audits, and writing skills training. Helen blogs about the profession, regularly judges awards and has spoken at events, and on webinars, on the topic of internal communication.
Alison Davis
Alison sets the strategic direction for Davis & Company and leads the development of new products and services. Since founding the company in 1984, she has provided senior counsel to clients such as American Water, BD and International Flavors & Fragrances. Alison has written or edited these groundbreaking books: 49 ways to improve employee communications, The Definitive Guide to HR Communication and Your Attention, Please. An online columnist for Inc.com, Alison frequently writes articles for leading business and trade publications. A sought-after speaker on communication issues, Alison has led sessions for such organizations as Public Relations Society of America, The Conference Board, Society of Human Resource Management and International Association of Business Communicators. Alison holds a bachelor’s degree from Douglass College, Rutgers University.
Sara Mcguire
Sara is a Content Lead at Venngage. She loves visual storytelling and finding ways to make boring information engaging. When she isn’t creating content for Venngage’s blog and YouTube channel, you can find her drinking a cup of tea or trying to befriend the nearest animal. Follow her on Twitter @sara_mcguire.
Speakers
Helen Deverell
Vice President
CIPR Inside
Alison Davis
Founder
Davis & Company
Sara Mcguire
Content Lead
Venngage
