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Brief
Measure
Turn campaign metrics into a leadership readout
Paste your campaign numbers; get a two-minute readout that leads with the story and backs it with the right six numbers.
The prompt
Turn these email metrics into a readout for the leadership team.
Context: the data: [paste campaign names, send dates, audiences, recipient counts, open rates, click rates]. The period: [dates]. What we were trying to achieve: [goals]. Anything that skews the numbers (tests, tiny audiences, resends): [list].
Audience: executives who will spend two minutes on this and want to know what it means, not how email works.
Tone: confident and plain; lead with the story, back it with numbers.
Must include:
– A three-sentence summary of what happened and why it matters
– Trends versus the previous period, with the likely drivers
– Two or three things that worked, and what we’ll repeat
– One thing that didn’t, and what we’ll change
– One decision or piece of support we need from leadership
Constraints: no more than six numbers in the summary; define any metric the first time you use it.
Output: an email-length readout with a subject line, plus a table of the underlying numbers as an appendix.
Works in
Any AI toolHow to use
List anything that skews the numbers — test sends, tiny audiences, resends — or it will read them as real performance.
Related Resources
page
Skip the paste. Ask Insights Assistant to "summarize the recent engagement performance in an email format I can share with my leadership team" and it drafts the readout from your live data.
The prompt
Turn these email metrics into a readout for the leadership team.
Context: the data: [paste campaign names, send dates, audiences, recipient counts, open rates, click rates]. The period: [dates]. What we were trying to achieve: [goals]. Anything that skews the numbers (tests, tiny audiences, resends): [list].
Audience: executives who will spend two minutes on this and want to know what it means, not how email works.
Tone: confident and plain; lead with the story, back it with numbers.
Must include:
– A three-sentence summary of what happened and why it matters
– Trends versus the previous period, with the likely drivers
– Two or three things that worked, and what we’ll repeat
– One thing that didn’t, and what we’ll change
– One decision or piece of support we need from leadership
Constraints: no more than six numbers in the summary; define any metric the first time you use it.
Output: an email-length readout with a subject line, plus a table of the underlying numbers as an appendix.
