Plan
Brief
Draft
Turn an initiative into key messages
Describe the initiative; get a one-page message house everyone who writes or speaks about it can work from.
The prompt
Create key messages for [the initiative or change].
Context: what it is: [one paragraph]. Why now: [reasons]. What it means in practice: [changes people will notice]. What it does not change: [list]. Known objections: [list].
Audience: internal only — executives, managers, and employees — each will need a slightly different emphasis.
Tone: plain, confident, and honest about trade-offs; nothing that sounds like a press release.
Must include:
– One core message in under 25 words
– Three supporting messages, each with one proof point
– A one-line variant of the core message for each audience (executives, managers, employees)
– “If asked about [objection], say…” lines for each known objection
– Words and phrases to avoid, and why
Constraints: every claim must be supportable with something in the context I gave you; mark anything you had to assume in [brackets].
Output: a one-page message house I can share with everyone who will write or speak about this.
Works in
Any AI toolHow to use
Do this once, before any drafting. Every later email, script, and FAQ gets faster and more consistent.
The prompt
Create key messages for [the initiative or change].
Context: what it is: [one paragraph]. Why now: [reasons]. What it means in practice: [changes people will notice]. What it does not change: [list]. Known objections: [list].
Audience: internal only — executives, managers, and employees — each will need a slightly different emphasis.
Tone: plain, confident, and honest about trade-offs; nothing that sounds like a press release.
Must include:
– One core message in under 25 words
– Three supporting messages, each with one proof point
– A one-line variant of the core message for each audience (executives, managers, employees)
– “If asked about [objection], say…” lines for each known objection
– Words and phrases to avoid, and why
Constraints: every claim must be supportable with something in the context I gave you; mark anything you had to assume in [brackets].
Output: a one-page message house I can share with everyone who will write or speak about this.
