Check
Persona
Tailor
The person whose Monday changes most
This is not news to skim; it is their job. Surfaces where the message is written for everyone else and leaves the most affected reader guessing.
The prompt
Role: Team lead in the group whose workflow, tools, or reporting line changes most.
Context: Reads it the moment it lands, then again hunting for their team’s name. Has heard rumors for weeks and checks them against the official version. Colleagues will ask what it means by noon.
Cares about: Exactly what changes for them, when, what support exists, and whether their role still makes sense.
Loses them: Framing that never gets specific, ‘more details to follow,’ and other people’s excitement about their disruption.
Will do with this email: Forward it to the team with the questions it failed to answer, and book time with their manager.
Works in
Audience PreviewHow to use
Name the group in Role, for example [the finance operations team] or [everyone moving to the new scheduling tool].
Run it against: Restructures, system migrations, process and tool changes, anything with a clearly most-affected group.
Listen for: Whether the most affected reader can find themselves in the message, and whether 'details to follow' is doing too much work.
Where: Settings → Email Settings → Audience Preview → New Persona (Admins)
The prompt
Role: Team lead in the group whose workflow, tools, or reporting line changes most.
Context: Reads it the moment it lands, then again hunting for their team’s name. Has heard rumors for weeks and checks them against the official version. Colleagues will ask what it means by noon.
Cares about: Exactly what changes for them, when, what support exists, and whether their role still makes sense.
Loses them: Framing that never gets specific, ‘more details to follow,’ and other people’s excitement about their disruption.
Will do with this email: Forward it to the team with the questions it failed to answer, and book time with their manager.
