Check

Rule

Retired and banned terms

Every organization has words it officially stopped using and still uses. This catches the old division name and the slogan from two rebrands ago.

The prompt

Flag any use of these words or phrases: ‘[old product name]’, ‘[former department name]’, ‘[phrase leadership has retired]’. Flag them in headings, body copy and button text alike. Do not flag them inside URLs or email addresses.

Works in

ConfidenceCheck

How to use

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Where: Settings → Email Settings → Custom Check (Owners and Admins)
In packs: Brand guardian

The prompt

Flag any use of these words or phrases: ‘[old product name]’, ‘[former department name]’, ‘[phrase leadership has retired]’. Flag them in headings, body copy and button text alike. Do not flag them inside URLs or email addresses.