Check
Rule
No ‘who this applies to’ line
Readers decide in seconds whether an email is about them. Say who it is for up front and the right people keep reading.
The prompt
Flag any email that changes a policy, process or tool but does not say, in the first two sentences, which groups it applies to, for example ‘This applies to all salaried associates in Canada.’ All-company culture and celebration emails are exempt.
Works in
ConfidenceCheckHow to use
If your audiences are already segmented into ContactMonkey lists, add an exception for sends to a single list, where the audience is implied.
Where: Settings → Email Settings → Custom Check (Owners and Admins)
In packs: People and HR team · Global and multi-region · Frontline and operations
The prompt
Flag any email that changes a policy, process or tool but does not say, in the first two sentences, which groups it applies to, for example ‘This applies to all salaried associates in Canada.’ All-company culture and celebration emails are exempt.
