Check
Rule
More than one primary call to action
Three buttons is a menu, not a message. This keeps each email pointed at the one thing you need people to do.
The prompt
Flag any email with more than one button, or more than three links in total, unless it uses the ‘[Newsletter]’ template. One email, one ask. Links in the footer do not count.
Works in
ConfidenceCheckHow to use
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Where: Settings → Email Settings → Custom Check (Owners and Admins)
In packs: Frontline and operations
The prompt
Flag any email with more than one button, or more than three links in total, unless it uses the ‘[Newsletter]’ template. One email, one ask. Links in the footer do not count.
