Check
Rule
More than one exclamation mark
One exclamation mark is enthusiasm. Four is a flyer taped to a lamp post. This keeps the excitement at a believable level.
The prompt
Flag any email that uses more than one exclamation mark in total, and any sentence with two or more in a row, such as ‘Register now!!’. Headlines, body copy and buttons all count. The subject line is exempt.
Works in
ConfidenceCheckHow to use
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Where: Settings → Email Settings → Custom Check (Owners and Admins)
In packs: Brand guardian
The prompt
Flag any email that uses more than one exclamation mark in total, and any sentence with two or more in a row, such as ‘Register now!!’. Headlines, body copy and buttons all count. The subject line is exempt.
