Check
Rule
Generic link and button text
‘Click here’ tells the reader nothing and your click report even less. Descriptive CTAs earn more clicks and give you better data.
The prompt
Flag link or button text that does not say where it goes or what happens next, including ‘Click here’, ‘Learn more’, ‘Read more’, ‘Here’ and ‘This link’. ‘Enroll in benefits’ and ‘Download the Q3 calendar’ are fine.
Works in
ConfidenceCheckHow to use
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Where: Settings → Email Settings → Custom Check (Owners and Admins)
In packs: The starter twelve · Global and multi-region · Frontline and operations · Brand guardian
The prompt
Flag link or button text that does not say where it goes or what happens next, including ‘Click here’, ‘Learn more’, ‘Read more’, ‘Here’ and ‘This link’. ‘Enroll in benefits’ and ‘Download the Q3 calendar’ are fine.
