Measure
Ask
Find the outliers skewing your averages
Your real performance is often better than the average suggests. Find out.
The prompt
Which campaigns in the last 90 days had unusually low open rates, and how much are they pulling our average down?
Keep the conversation going
– What’s our average without them?
– Were any of those tests or very small sends?
Works in
Insights AssistantHow to use
Test sends and tiny audiences are the usual culprits.
Where: Analytics dashboard
The prompt
Which campaigns in the last 90 days had unusually low open rates, and how much are they pulling our average down?
Keep the conversation going
– What’s our average without them?
– Were any of those tests or very small sends?
