Measure
Ask
Check one campaign against your norm
On a campaign report, ask whether this send was normal or an outlier before anyone draws conclusions.
The prompt
How does this campaign’s open rate compare to our average over the last 90 days?
Keep the conversation going
– And click rate?
– Is this typical for emails tagged [tag]?
Works in
Insights AssistantHow to use
On a campaign page the assistant scopes to that campaign until you widen the window ("over the last 90 days").
Where: Campaign Performance Overview
The prompt
How does this campaign’s open rate compare to our average over the last 90 days?
Keep the conversation going
– And click rate?
– Is this typical for emails tagged [tag]?
