Measure
Ask
Check mobile versus desktop
If most opens are on a phone, your design should be too.
The prompt
What share of opens were on mobile versus desktop last month?
Keep the conversation going
– Has that changed over the last 3 months?
– Which campaigns had the highest mobile share?
Works in
Insights AssistantHow to use
Pair this with the "Adapt a message for how it will actually be read" prompt.
Where: Analytics dashboard
The prompt
What share of opens were on mobile versus desktop last month?
Keep the conversation going
– Has that changed over the last 3 months?
– Which campaigns had the highest mobile share?
