Measure

Ask

Ask what you might have missed

The assistant as analyst: jumps, dips, device shifts, and the outliers dragging your averages down.

The prompt

What are some interesting analytics changes in the recent data?

Keep the conversation going
– Tell me more about [the change it surfaced].
– Which campaigns were the outliers, and how much did they move the averages?

How to use

Ask this monthly. It is the fastest way to find the thing you weren’t looking for.
Where: Analytics dashboard

The prompt

What are some interesting analytics changes in the recent data?

Keep the conversation going
– Tell me more about [the change it surfaced].
– Which campaigns were the outliers, and how much did they move the averages?