---
title: Insights Assistant
date: 2026-06-26T16:13:29Z
modified: 2026-09-21T19:23:00Z
permalink: "https://www.contactmonkey.com/features/insights-assistant"
type: page
status: publish
excerpt: ""
wpid: 160049
parent: 20662
ancestors:
  - 20662
children: []
author: Peter Wong
timestamp: 2026-09-21T19:23:00Z
tags: []
---

###### INSIGHTS ASSISTANT

# Ask your data a question, get an answer

Your Insights Assistant brings an AI chat panel into ContactMonkey, so you can ask about your internal email performance in plain language and get a clear answer in seconds, with the context you need to act on it right away.

 [ ![Tour the platform](https://no-cache.hubspot.com/cta/default/6282300/interactive-218098674047.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLJ1haxmKZYVDQ4CTUu7OyU5XJBjBhV7VsxhWtb2lpi0TuQ8RAYgz3D8FJ1pzQ7VNRe%2BiCuoajMM%2BwqSSknG%2BWXETKO%2FAMtHBviKzMvvvfUeSFTzkFd%2Fs7y3aok2IolnV%2Fnlb1QcDJJ515teKxTteVxjKoqiP59rjM4SBc75gl%2Fq%2B%2FuuP4dkt8AOFqCj6bfT312lqYszoBBjrb%2BJEk%2FV8ao%3D&webInteractiveContentId=218098674047&portalId=6282300)





![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/06/Insights-Assistant_hero-image-scaled.png "Insights-Assistant_hero-image")



                                                                                             



##### New

You can now ask your Insights Assistant to rank your most-clicked links across a single campaign or all of them!





## The answer is in your data, but reaching it takes too many clicks and screens

Measuring a campaign means opening several screens, applying filters, and running the comparisons in your head, and a simple question quietly turns into a small research project.

####          You click through screen after screen

Finding one number means opening a report, switching views, and applying filters one at a time. The data you need is rarely on a single screen, so the simplest question still takes real effort to answer.



####   You do the comparisons in your head

Is a 38 percent open rate good? How does this month compare to last? Questions like these have no quick answer, so you export the numbers and work out the comparison yourself before you can decide anything.



####   The numbers rarely come with context

A dashboard shows you what happened, but not what it means or what to do next. Without interpretation, even a complete set of metrics leaves you guessing at whether the campaign actually worked.







ASK IN PLAIN LANGUAGE

### Ask a question the way you would ask a colleague

Type your question in plain language and the Insights Assistant answers in seconds, right inside ContactMonkey. Every reply leads with a direct answer and a short interpretation, so you understand both the number and what it means for your next send.

- Natural-language questions, with no filters to configure
- A direct answer first, then the detail behind it
- A plain interpretation of what the number means
- Answers in seconds, without leaving your campaign





![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/06/Insights-Assistant_ask-scaled.png "Insights-Assistant_ask")



![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/06/Insights-Assistant_save-reports-scaled.png "Insights Assistant_save-reports")

SEE IT AND SAVE IT

### See the trend and save the answer as a report

When your question spans several campaigns, the answer arrives with an inline chart, so a trend is easy to read without building a report first. When an answer is worth keeping, you turn it into a saved report to revisit and share with your team.

- Inline charts whenever a visual makes the trend clearer
- One click to save any answer as a report (coming soon)
- Share saved answers with your team in seconds
- Lives on the Homepage and inside every Campaign Report







YOU STAY IN CONTROL

### You ask the questions and decide what to explore

The Insights Assistant works on your terms. It answers the questions you choose to ask, and it can surface the occasional suggestion, such as an unusual change from last month, that you are free to follow or set aside. Nothing runs on its own and nothing changes your campaigns, so you stay the one directing every analysis.

- Answers only the questions you choose to ask
- Optional suggestions you can follow or ignore
- Read-only, so it never changes your campaigns
- You stay the one directing every analysis





![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/06/Insights-Assistant_your-terms-scaled.png "Insights Assistant_your-terms")



## Measure every send and see exactly what’s working



####   Real-time email tracking

See opens, clicks, and read length update live as your email goes out, with no waiting for a report to refresh.



####           Individual-level reporting

See engagement for each employee, not just aggregate totals, so you know exactly who opened, clicked, and read every send.



####   **Read time for content consumption**

Find out how far employees actually read, so you know which sections hold attention and which get skipped.



####   Emoji reactions and comments

Let employees react in a single tap and leave a comment, so you measure sentiment without sending a separate survey.



####   Pulse surveys and eNPS

Capture employee sentiment inside the email and track how it moves from one send to the next.



####   Benchmark data

Compare your open and click rates against 255,000+ internal campaigns across 29 industries.



####           Segment-level engagement

Break every metric down by department, role, location, or seniority to see exactly who is reading.



####   Analytics API

Pull your email engagement data into the tools your team already runs on, from BI dashboards to your data warehouse, through one API.





  Internal comms built for today’s workplace

## Stop hunting for data, start asking

See how the Insights Assistant turns your campaign data into plain-language answers you can act on in seconds.



[Book a demo](https://www.contactmonkey.com/cm_wp/wp-content/uploads/wp-mfa-exports/page/internal-comms-demo.md)[Tour the platform](https://www.contactmonkey.com/cm_wp/wp-content/uploads/wp-mfa-exports/product-tour/insights-assistant.md)