--- title: Dynamic Content date: 2025-02-06T15:57:18Z modified: 2026-05-01T16:10:53Z permalink: "https://www.contactmonkey.com/features/dynamic-content" type: page status: publish excerpt: "" wpid: 140369 parent: 20662 ancestors: - 20662 children: [] author: Peter Wong --- ###### Dynamic Content # Make Every Email Relevant to Every Employee Stop sending one-size-fits-all emails and newsletters. With dynamic content, you can personalize employee emails automatically, so every employee sees what’s most relevant to them, without creating multiple versions of the same message. [ ![Tour the platform](https://no-cache.hubspot.com/cta/default/6282300/interactive-198693792382.png) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLIBP5lqRkBOPLQsbq%2BaZq%2F7p1M46GLR8cZhEHOPjwoVzQwF5WGxA0zXs2IupdaRsW%2BVNwvXaB4XROor07QFimsyvef4c0XRFhj%2FPXP%2F7ncdWKDOGb9a8PoCcQa0mbJ5cPEfSHv%2BeOD0aJZcJnqdr%2FzopvDnThGDrmplXbY9Bo8rh0IbT18skb%2FbLHUV%2FA%3D%3D&webInteractiveContentId=198693792382&portalId=6282300) ### The Power of Personalized Internal Emails Irrelevant updates clutter inboxes and lead to disengagement. When employees receive content that actually applies to them, they’re more likely to read, click, and act. #### Increase engagement Higher open and click-through rates when content resonates with each reader. #### Save time Build one master email instead of creating endless versions for every segment. #### Reduce noise Eliminate irrelevant updates and keep inboxes meaningful. #### Boost clarity Ensure employees see only what matters to them, improving action rates. ## Why Companies Choose ContactMonkey Unlike marketing platforms, ContactMonkey’s dynamic content is designed specifically for internal communicators sending internal messages. #### Send directly from Outlook or Gmail Stay within your existing workflow while delivering a customized experience. #### **Built for security and compliance** Keep employee data safe with Microsoft and Google-native sending. #### **Eliminate manual list management** No need to duplicate emails or juggle distribution lists. #### **Measure performance by audience segment** See which versions of your dynamic content perform best with built-in analytics. #### **Personalize at scale** Automatically tailor content for different departments, roles, or regions within one email. ## How Dynamic Content Works Create one email. Let ContactMonkey do the personalization. ##### 1. Add Dynamic Content Blocks Insert conditional content blocks into any section of your newsletter. Each block appears only to employees who meet your chosen criteria (e.g., department = HR, region = Europe, or role = manager). ##### 2. Choose Targeting Rules Segment by any employee attribute like location, job title, role type, language, or team to automatically deliver the right content to the right audience. ##### 3. Send Once, Personalize Automatically Send one email through Outlook or Gmail, and ContactMonkey will dynamically show the right sections to the right recipients. No more manual segmentation or version control. ##### 4. Track Engagement by Segment See engagement rates by content block, audience group, and campaign to understand what messages resonate most and where clarity is missing. ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/04/Dynamic-Content-Step-1.png "Dynamic Content Step 1") ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/04/Dynamic-Content-Step-2.png "Dynamic Content Step 2") ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/04/Dynamic-Content-Step-3.png "Dynamic Content Step 3") ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/03/4_3_Dynamic-Content_step-4.png "4_3_Dynamic-Content_step-4") ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2025/11/Dynamic-Content-Step-4.png "Dynamic Content Step 4") #### “Before Contact Monkey, we had nothing. We had no benchmark. We had no idea what messaging was getting to our employees, how they were best receiving it. We had very limited two-way feedback loops.” Jerilyn Hall Employee Communications Manager [Read the story](https://www.contactmonkey.com/customer/mustang-cat-used-contactmonkey-to-drive-culture) 40–50% of deskless workforce now reached ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/03/Jerilyn-Hall.png "Jerilyn Hall") Watch video #### “\[ContactMonkey\] really does allow our teams to be creative, but also provides the analytics to make sure we’re doing the right things.” Jeremy Roberts Sr. Manager of Communications, Go-To-Market & Incentives [Read the story](https://www.contactmonkey.com/customer/freedom-mobile-boosted-internal-comms-metrics) 40% read rate boost 15% higher open rates ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/01/Jermey_Freedom-Mobile-1.png "Jermey_Freedom Mobile 1") Watch video #### “ContactMonkey’s Dynamic Content tool saves me hours. I no longer need to copy, paste, or duplicate emails. It saves time, brain space, and prevents duplication errors.” Emily-Rose Carr Internal Communications Specialist [Read the story](https://www.contactmonkey.com/customer/seek-outperforms-benchmarks-with-contactmonkey) ~60% open rates ~19% click rates ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/01/Emily-Rose-Carr_Seek-2.png "Emily-Rose Carr_Seek 2") Watch video #### With dynamic content, I can build one email with multiple blocks, with each block tailored to a group. I’m not duplicating emails or copy/pasting. It saves time and reduces mistakes. James Maiden Sr. Manager of Communications, Go-To-Market & Incentives [Read the story](https://www.contactmonkey.com/customer/mccowngordon-dynamic-content-feature) 5x faster email creation ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/01/James_Maiden_McCownGordon-3.png "James_Maiden_McCownGordon 3") Watch video #### “Data helps drive informed decision-making. With appropriate feedback, we’re now able to analyze and change our strategy.” Lindsey Champagne Director of Communications and PR [Read the story](https://www.contactmonkey.com/customer/certapros-13-average-click-rate) 13% average click rate ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/01/Lindsey-Champagne-_CertaPros-Painters-2.png "Lindsey-Champagne-_CertaPros Painters 2") ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/01/Flagger-Force_logo-white-1.png "Flagger Force_logo-white 1") #### “Our team’s efficiency was slowed down by the lack of sophistication of our previous tool. And we knew employees weren’t getting the information—they were flagging it as phishing.” Tamara Palmer Employee Engagement & Internal Communications Lead [Read the story](https://www.contactmonkey.com/customer/flagger-force-boosting-open-rates) ![](https://www.contactmonkey.com/cm_wp/wp-content/uploads/2026/01/tamara-palmer_Flagger-Force-1.png "tamara-palmer_Flagger Force 1") ### Frequently asked questions ****How can AI personalize content for different audience segments?**** Within ContactMonkey, AI helps internal communicators automatically write sections of an email including Dynamic Content blocks so each employee receives the most relevant message.This ensures personalization happens intelligently and efficiently across every send. ******How do you deliver personalized content?****** You can deliver personalized content by using dynamic content blocks that display different information to different employee segments within the same email. In ContactMonkey, you simply define your targeting rules (e.g., department = HR, role = manager), and the platform automatically shows the right sections to the right people, all within one send from Outlook or Gmail. ******What does it mean to personalize content at scale?****** Personalizing content at scale means you’re able to deliver individualized experiences to thousands of employees simultaneously, without creating separate emails for each audience. ContactMonkey’s dynamic content engine automates this process, letting communicators maintain relevance and accuracy across large, diverse workforces, saving time while improving engagement. ********What is email content personalization?******** Email content personalization is the process of customizing parts of an internal email, such as headlines, images, updates, or calls-to-action, based on each employee’s profile or preferences. Rather than one generic message, every employee sees content that’s relevant to them, increasing both open and click-through rates. ******How is segmentation used to personalize content?****** Segmentation is how you group your audience before personalizing messages. For internal comms, segmentation might mean dividing employees by location, department, job level, or employment type. ContactMonkey lets you apply these segments directly to your content, so each employee receives messaging that matches their context, driving stronger engagement and understanding across your organization. Internal comms built for today’s workplace ## Transform how employees experience internal communications Your people want clarity, recognition and a voice. Deliver this with ContactMonkey. [Book a demo](https://www.contactmonkey.com/internal-comms-demo)