---
title: How Freedom Mobile Boosted Read Rates to 40% and Open Rates by 15%
date: 2025-07-24T21:30:17Z
modified: 2026-02-05T18:44:26Z
permalink: "https://www.contactmonkey.com/customer/freedom-mobile-boosted-internal-comms-metrics"
type: customer
status: publish
excerpt: ""
wpid: 147926
author: Peter Wong
---

**_From inherited software to a strategic must-have, find out how Freedom Mobile turned email data into strategic action._**

Having the right tools is key when internal communications need to be both creative and strategic.

That’s what Jeremy Roberts, Sr. Manager, Channel Communications & GTM, discovered when their organization transitioned from one parent company to another. Having experienced the power of ContactMonkey firsthand, Jeremy fought to retain the platform…and won.

> “We were recently acquired by a new company, and I was very passionate that the contract had to go from the old company to the new company because of what \[ContactMonkey\] allows us to do on a daily basis.”

Here’s how Freedom Mobile transformed employee engagement with ContactMonkey, and why they’re still renewing year after year.

## **The Challenge: A Tool Too Valuable to Leave Behind**

Originally onboarded through a previous parent company, Freedom Mobile inherited ContactMonkey. But once internal comms started using it, the value quickly became clear. When the business was acquired, the team had a choice: leave the tool behind or fight to keep it.

Jeremy led the charge to maintain the relationship with ContactMonkey.

> “It really does allow our teams to be creative, but also provides the analytics to make sure we’re doing the right things.”

## **Why Freedom Mobile Stuck With ContactMonkey**

For Jeremy, the case to keep ContactMonkey was simple: it empowers creativity **and** delivers measurable results.

Key reasons they advocated to continue the partnership:

- **Real-time analytics** to guide strategy and prove impact.
- **Audience-specific performance data** to inform leadership.
- **Tools that foster both engagement and accountability.**

This combination allowed the communications team to go beyond sending emails, they were shaping employee experience with precision.

## **The Impact: Smarter Timing, Better Engagement, Real Results**

Freedom Mobile doesn’t just look at email performance, they act on it. From **open time distribution** to click-throughs and read times, every data point feeds their strategy.

Overall, with ContactMonkey, they’ve achieved:

- A **15% average increase in open rates** across various internal audiences.
- A jump in **read metrics from 32% to 40%**, showing deeper content engagement.
- The ability to **customize send times** based on when employees are most likely to engage.
- More informed leadership communication as sharing analytics with leaders has sparked direct improvements within teams.

> “We look at open time distributions to help us make better decisions about when we deploy. It’s helped improve both open rates and click-throughs.”

And it’s not just comms who benefit.

> “We work with our leaders to show what teams are and aren’t engaging with their content. They use that data directly with their teams, and we’ve seen improvements across the board.”

## Key Takeaways

- **Strategic engagement:** Data-informed scheduling improved open rates by 15%.
- **Deeper impact:** Read rates grew from 32% to 40%.
- **Leadership alignment:** Analytics shared with managers are driving team-level improvements.
- **Trusted partnership:** ContactMonkey is no longer just a tool—it’s a long-term communications ally.