Do you remember the excitement of getting an email – any email – when you first opened an email account? Oh, how times have changed. The only real cause for excitement now is discovering an email you actually want to read among the sea of junk you receive daily, making it more difficult than ever to develop sales email templates that are actually engaging. Do you actually remember the last sales email you recevied? Do you think they used a sales email templates or developed the message specifically for you?

Our inboxes are constantly bombarded with messages (121 emails per day to be exact) we don’t have much interest in, and most of which probably get deleted without even being opened, especially when they’re obviously mass sales email templates that are irrelevant, lack personalization and when they clearly haven’t researched the recipient.

If you’re in sales or marketing, it’s an uphill struggle to create emails that actually get opened, let alone generate a sale. That’s why we’ve put together our top sales email templates to help you connect with leads and prospects along various stages of the sales funnel and ultimately close more deals. Wheather you want to learn how to write a cold sales email, a follow-up email or just general sales prospecting emails, we’ve got you covered!

We’ve pre-optimized these templates for Salesforce Email Templates or ContactMonkey Local Email Templates, although you can simply copy and paste the text into any email provider. Just scroll down to view them all.

What Makes a Successful Sales Email Template?

There are four key elements you need to consider when compiling an email template for prospects or leads. Getting these right will drastically increase your chances of opening up a conversation:

  1. Email subject line: if your subject line doesn’t pop out, how do you expect your email to be opened and read? Entice your prospect to open your email, without giving too much away. Sleek covers the art of writing email subject lines extensively in their blog post that might be worth your while
  2. Email Opening line: start your email by identifying a big pain point for your prospect, and how you can solve it. Make it all about the prospect, not you
  3. Value Proposition: make sure that value proposition is clear and easily identifiable. You want to make sure that you’re offering some type of a value before you ask something from the prospect
  4. Call To Action: keep the call-to-action simple; avoid being too salesy!

sales email template

Cold Email Templates

If you’re contacting someone out of the blue, don’t expect them to give you much time. Keep your message short and focus on the value you can offer them rather than the product you’re selling.

Cold Email Template 1: Mutual Contact


[Prospect Name],

[Mutual Contact] mentioned that you’re focusing on [an area you can help with].

My business provides [service] that helps companies like yours [achieve this specific result or statistic].
Would you be interested in a chat to find out more?


Cold Email Template 2: Read an Article

Hi [Prospect Name],

I just read your post about [subject]. I loved your idea about [specific reference to article] and I’m excited to put it into practice.

I was wondering if you have considered [product/service you offer that’s relevant to the article]. My company provides [product/service] to help clients [achieve this specific result or statistic].

If you’re interested in finding out more I can [send you a free sample/schedule a 15-minute demo].



Cold Email Template 3: Give Immediate Help

Hi [Prospect Name],

I recently came across your [company website, article, etc] and I particularly enjoyed learning about [Give a specific example of what you like]. I couldn’t help but share it with a few of my friends and coworkers who can benefit from it.

While I was going through [company website, article, etc], I noticed [an issue that you can improve]. It’s not too complicated to fix, and I would be happy to send over my recommendation for you to take a look at.

I can also jump on a call to discuss a solution – let me know what works for you.


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Inbound Lead Email Templates

An inbound lead has already shown an interest in your company’s product or service by completing an action on your website. It could be signing up for your newsletter,, downloading a free guide, registering for a webinar, etc. Since they already have this connection, you can afford to make your emails a little more in-depth and targetted.

Research from Inside Sales has shown that you’re nine times more likely to convert an inbound lead if you follow up within five minutes of them taking this action on your website. Make sure you have one of these introduction emails ready to fire out to them.

Inbound Lead Email Template 1

Hi [Lead Name],

You recently visited [website] and [took this action].

If you’re interested in [content topic] then I can recommend the following additional resources:

[relevant resource 1]

[relevant resource 2]

Our company also offers [product/service] which could help you [achieve this specific result or statistic].
Are you free for a call tomorrow at [give 2 possible times] to discuss this further?



Inbound Lead Email Template 2

Hi [Lead Name],

I hope you find [resource] from [website] useful. If you are serious about [content topic] then our [product/service] can help you achieve this.

One of our clients recently [achieved this specific result or statistic]. Would you like to do the same?

I can [give you a short demo/send you a free sample] if you want to know more.


Inbound Lead Email Template 3

Hi [Lead Name],

Thanks for [taking this action] on [website]. Are you looking for a cost-effective way to [achieve this result relevant to the content topic]?

I have completed some research on [lead company name] and I can offer some advice regarding [area 1] and [area 2].

Do you have time for a call tomorrow at [give 2 possible times] to discuss a solution for your company?


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Follow-up Sales Email Templates

There are all kinds of reasons why a prospect might not reply immediately (apart from the fact they’re just not interested). Perhaps they missed your email, haven’t had time to reply, or simply want to test how serious you are about working with them.

Follow-up emails can make all the difference when it comes to conversions – in fact, they can increase response rates to emails by as much as 35%.

Follow-up Email Template 1

Hi [Prospect Name],

I’m writing to follow up on my last email as I haven’t heard back from you. Are you in a position to discuss [offer] now?

If not, who is the best person for me to speak to?



Follow-up Email Template 2

Hi [Prospect Name],

I just want to check if you got my email and voicemail last week. I’m reviewing my files for the month and noticed yours is still open.

Do you have time for a call to discuss how we can help with [offer]? If you’re not interested, let me know so I can close your file.



Follow-up Email Template 3

Hi [Prospect Name],

I noticed you haven’t replied to my previous email about [offer]. I’m guessing this means you either haven’t had time to read it or you aren’t interested in [result].

Could you drop me a line to let me know where you stand on this?



The Bottom Line When Developing Sales Email Templates

Carefully crafted sales email templates will help open up new conversations with potential customers. Use these templates as a starting point and then test different approaches to see what gets you the best response.

Leverage best practices and make more connections with Outlook and Gmail Sales Email Templates, right from your inbox. ContactMonkey makes it easy for sales reps to manage their manual workload and cut down on time redundant activities. 

Missing out on on all of the automated fun? Sign-up for our 14-day free trial and start automating your sales email strategy today!

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