5 Ways to Control Your Inbox

5 Ways to Control Your Inbox Let's face it, we love getting email. We might not always like to read email, but while no one wants to admit it, there's a thrill about getting a new message. Who's sending it? What do they want? Does it represent a new opportunity? It explains why so [...]

By | March 26th, 2017|Categories: Insight|0 Comments

Sending a Follow Up With Email Tracking Software

Sending a Follow Up With Email Tracking Software Email tracking software is a salesperson's best kept secret. Why? Because figuring out the right time to send a follow up email plays a crucial part in driving leads. The window of opportunity to sending a follow up email to drive leads is incredibly narrow. If [...]

By | March 23rd, 2017|Categories: Insight|0 Comments

Five of the Most Important Social Media Influencers

5 of the Most Important Social Media Influencers Social media literacy: in 2017, those three words aren't just a resume filler - they represent a skill that many people claim to have but that few people legitimately possess. But the strength of a person's grasp of social media can undoubtedly vary. For many, it's [...]

By | March 13th, 2017|Categories: Insight|2 Comments

Email Marketing Tips: 5 Ways to Make Sure Your Email Gets Read

5 Ways to Make Sure Your Email Gets Read Email marketing: for an enterprise so complex, it’s stunning how simple the blueprint for success in this field can be. In the most basic terms, every single last email marketing pro has one particularly strong desire: maximizing the chances of the recipient opening and reading [...]

By | March 6th, 2017|Categories: Insight|0 Comments

The 3 Elements of a Prospecting Email

While in Canada e-mail has been neutered by our supposedly business-friendly Prime Minister, in other parts of the free world, e-mail continues to be an effective way to initiate engagement with new potential buyers.  And while some may be shaking their head in disbelief, done right it contributes to prospecting success, but as usual, [...]

By | February 21st, 2017|Categories: Insight|0 Comments

Why You Should Use an Email Tracker

Why You Should Use an Email Tracker You spend a ludicrous amount of time writing an email to an exciting sales prospect. You re-read it about fifty times. You agonize over every last detail - down to the sign off. "Sincerely, Tom." Too old-fashioned? "Cheers, Tom." Too casual? "I'll be waiting, Tom." Too creepy? [...]

By | February 3rd, 2017|Categories: Insight|0 Comments

The Best of the Blogs: Microsoft Blogs

It’s the undisputed giant of modern computing. Its latest operating system is used on 400 million devices around the world. Its Office Suite is used by more than 1.2 billion people in 140 countries. It is, of course, Microsoft - a company whose owner is famous for being the richest man in the world, [...]

By | January 31st, 2017|Categories: Insight|1 Comment

5 Email Marketing Influencers You Should be Following

Email Marketing Influencers “The multitude of books is making us stupid,” said the French philosopher Voltaire in the 18th century. If he were alive today, he would probably say the same thing about Tweets. After all, the human race sends out a mind-boggling 200 billion every year. That’s 500 million tweets every day. That's 350,000 [...]

By | January 24th, 2017|Categories: Insight|2 Comments

Sales Tools for Salespeople

To borrow a phrase, “It is the best of times and worst of times”, is a good way to describe some of the realities facing salespeople these days.  On the best side of the ledger, we have access to more and more sales tools allowing us to do more things than we ever have, [...]

By | January 12th, 2017|Categories: Insight|0 Comments

Five of the Most Important Marketing Thought Leaders

5 of the Most Important Marketing Thought Leaders In the age of online media, it’s easy to become worn down by the endless torrents of clickbait. It’s easy to grow wary of the fake news, the absurd headlines, and the ridiculous ads. If you’re anything like me, you’ve become something of a digital skeptic: ultra-critical [...]

By | January 10th, 2017|Categories: Insight|0 Comments