How long do you spend on writing the perfect email subject line? 10 seconds? 10 minutes? 10 hours? New research suggests that you are wasting your time.
Email tracking service, ContactMonkey, has analysed over 30 million emails to find out what works best for their users. It is the first time anyone has ever collected this amount of data.
They have now released their research on the best performing email subject lines specifically to help salespeople convert those leads into wins.
1. When in doubt, worry less
Time spent thinking about the perfect subject line is time wasted. There is no perfect subject line. Just a simple Re: got a 92% open rate according to the research.
2. Be direct
Longwinded marketing speak fared very badly. It might work for a blog post but your subject line should act as a taster, not the main course. As an example, a long subject line like: “10 secrets for accelerating business results” achieved only a 10.92% email open rate.
3. Use less words
Do you know what device your lead is reading your email on? It’s almost impossible to tell unless you start using a service like ContactMonkey. The service tells you when your email is opened, where the recipient is in the world, what links they clicked and what device they read the message on.
Did you know that 40% of the time the first time a person reads your email it will be on a mobile device?
That’s why the next piece of advice is so important. Keep your subject line short,very short. Nothing more than 3 words is ideal. An average mobile device can fit 4-7 words across the screen but the best performing subject lines were 1-3 words.
4. Don’t ask
The research showed that questions in email subject lines fared particularly badly. Perhaps because a question can make it look like a marketing email. If you’re a salesperson you don’t want to be lumped into the spam folder. Key to sales success is building a personal relationship. So keep your subject lines simple and personable.
5. Use technology
If you really want to write the best email subject lines you have to learn from your mistakes. There is a whole raft of email tracking software readily available that you can download and use to optimise your emailing habits. There is no good reason not to do this. Collecting solid information on which email subject lines are opened the most, what devices your leads are using to read your emails and what time of day they open them is invaluable data that simply was not available to salespeople a few years ago. Try a few out and find out what works best for your business and your clients.